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nov 30

Agency New Business: Put On That Damn Sales Hat (Chapter 16: Impress, But Don’t Overwhelm!)

This is Part 16 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

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nov 27

5 Tips to Tie Agency Services to Client Business Results

Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider In the grand scheme of things, most clients don’t care if you published eight blog posts last month or wrote a stellar ebook. They’re interested in bottom-line results that have a real impact on their businesses — such as leads and […]

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nov 19

Agency New Business: Put On That Damn Sales Hat (Chapter 15-How Deep Is Your Bench?)

This is Part 15 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

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nov 16

Agency New Business: The Area Where Marketers Think You’re Still Falling Down

Finishing up our look at the RSW/US survey report, 2012 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business, the final word is an agency new business plea, warning-whatever you’d like to call it, to agencies. While agencies can (and should) take a fair amount of optimism from our latest […]

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nov 14

Agency New Business: Put On That Damn Sales Hat (Chapter 14-Your Pitch Team Missing Their Passion?)

This is Part 14 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

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nov 12

RSW/US-Soles4Souls 2012 Shoe Drive

  In 2010, we established a relationship with Soles4Souls and have since contributed over 6,000 slightly worn shoes with the help of generous agency contributions. We chose Soles4Souls not only because it’s a worthy organization, but also because our agency prospects and clients often recant the story about the cobbler whose children have no shoes, […]

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nov 09

RSW/US Survey Report: Only 15% of Marketers Learn About New Agencies Through Social Media-4 Reasons Why

From our RSW/US survey report Changes in Social & Digital Media (2009-2012): 58% of Marketers state that they most often learn about new Agencies via emails.  49% say they learn about new Agencies via phone calls, and 49% say they learn about new Agencies by mailings they receive directly from Agencies.   And a release that accompanied […]

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nov 07

Agency New Business: Put On That Damn Sales Hat (Chapter 13-Overthink Everything!)

This is Part 13 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

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nov 02

5 Agency New Business Positioning Examples You Need To Avoid

Agency New Business Positioning is one of the most difficult early challenges for agencies when creating a new business strategy. It’s one of the first steps in our process as a new business development firm and understandably, it can be daunting for many agencies. Why? A few reasons: too close to it all, too many individuals […]

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nov 01

Agency New Business: Put On That Damn Sales Hat (Chapter 12-RFI’s: Follow The Rules, But Bend Them When You Can)

This is Part 12 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, […]

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