An interesting article from Marketing Charts on lead conversion, a study by Leads360 and tangentially-cold calling. It kicks off with this: Analyzing results from almost 3.5 million leads generated in the first half of 2012, across more than 400 companies, the study finds that phoning a new prospect within a minute of lead generation improves conversion rates […]
Archive for month: December, 2012
Agency New Business: Put On That Damn Sales Hat (Chapter 17: The Aftermath and Recovery!)
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Prospecting, UncategorizedThis is Part 17 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to […]