This is Part 4 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
Archive for year: 2012
This is Part 3 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
We’re excited to attend this month’s HubSpot 2012 Inbound Conference, August 27-30th at the Hynes Convention Center in Boston. Also equally excited to have our owner Mark speak at the conference on Thursday at 11:30. In lieu of the conference, we asked Patrick Shea, VAR Channel Marketing Manager at HubSpot if he could answer a […]
Agency New Business: Put On That Damn Sales Hat (Chapter 2: Prospects Don’t Care About You!)
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Prospecting, New Business Development Tools, RSW/US Agency New Business Resources, UncategorizedThis is Part 2 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
This is Part 1 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, […]
We got some insightful responses from my previous post on agency new business email techniques to avoid (Agency New Business: A Mediocre Prospecting Email Dismantled) so I had to take advantage of the below example as well. I actually really like getting these emails, fun stuff. It surprises me that a company would use tactics […]
Continuing with thoughts on our latest RSW/US survey, Changes in Social Digital Media (2009-2012)(download here), and one stat I find particularly strange in regards to agency social media usage. From the survey: Agencies are increasing their use of social media as a tool for agency new business prospecting with 87% of Agencies stating they use […]
I received a prospecting email recently from a company vying to get my attention. They did that, but for all the wrong reasons. Below is the email, and I’m going to give you 6 reasons why, as you’re out there prospecting for agency new business, you shouldn’t send an email like this: Hope all is well. If […]
I had this piece from the Harvard Business Review tucked away, titled “To Win Big, It Helps to Be a Little “Nuts” by Bill Taylor, co founder of Fast Company. In it, he describes: . . .the best-performing stock in the United States since the “Black Monday” crash of 1987? If you said Apple or Microsoft […]
Last year we attended and were a sponsor at WOMMA’s WOMM-U, the school of Word of Mouth Marketing and social studies. There were many takeaways from the several days we spent in Chicago, one being that Facebook scares me on a personal level and may take over the world, but I digress. In all seriousness, we […]