What Good is Content Marketing Without a Plan-5 Steps For Agency New Business

Content Marketing

When talking content marketing, a new agency client can instantly win me over with just two little words: Editorial calendar. Obviously, there are practical reasons. As I plan out content production schedules for these agencies’ value-added email campaigns, it helps to know now what content will be ready for me in three months. So yes, I’ve been…
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RSW/US Agency New Business-Digital Agencies A Threat To Traditional in 2013?


Lee McKnight, Director of Business Development for RSW/US, talks briefly on the results from the Agency New Business 2013 RSW/US Agency-Marketer Business Report. In this video we focus on the impact of digital agencies in 2013 and a question we’ve posed over the past several years: what, if any, threat digital firms pose to full…
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Your Agency New Business List and Beer-Quality Counts

List and Beer

When I was approached to write a post for the “ANB” Blog, I knew I would focus on the topic of agency new business list building and cleaning. That is, after all, what I do. I started thinking about what angle I would take and it suddenly occurred to me: beer. Don’t worry, my logic…
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Agency Specialization and New Business-RSWUS Video

Agency Specialization

We’re focusing today on agency specialization-a hot topic and an important one. Video Transcript: I’m Lee McKnight, Director of Business Development for RSW/US, we’re a new business We are a full service, outsourced business development group that works solely with Agencies win new business by finding qualified leads, setting meetings on our agency clients’ behalf,…
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Agency Selection Criteria-How Important Is Cost to Marketers?


In our 2013 Agency-Marketer Business Survey, we assessed agency selection criteria.  We wanted to find out how important different variables were in their decision making process when selecting a new agency. We asked agencies the same question – relative to what they thought marketers were using and what they thought they SHOULD be using. Interestingly,…
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Your Fickle Marketer-Agency Relationship (Warning-Your Head May Explode)


One feature I particularly like about our surveys are the open-ended comments we include from marketers, and in our most recent report, we included 4 pages of comments from Marketers, all of which highlighted the ever fickle Marketer-Agency relationship. in the survey, Adweek provided us with the following question: What amount of an agency’s business must be focused…
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Marketers Care Less About Agency Specialization Than You Think


I have to admit, I was somewhat surprised when I read our latest National survey among marketers: 2013 RSW/US Agency-Marketer National survey. We always knew that agency specialization was important. We see it every day when we represent our clients.  The tighter we can be when we reach out on their behalf by either shouting…
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