A little Ad Agency New Business 101.
When you’re in meetings with prospects, you must listen to the prompts prospects give you to offer new ideas.
Make sure you’re giving the prospect food for thought and a reason to meet with them again.
Too many agencies aren’t proactive enough – or quick enough with an idea.
Understandably, this can be tough, and it is a skill to be sure.
But it’s something you need to keep top of mind in every conversation with a prospect- plant seeds of opportunities for future conversations.
1) Listen to prompts to offer new ideas-
2) Have a plan on how the conversation will go.
3) Research as best you can what that prospect’s competitors are doing in the space
And as always, remember to ask for that next step before you finish the conversation.
As Director of Business Development at RSW/US, Lee brings new agency clients on board and handles marketing and social media for RSW/US. You can find him on Google+ (https://plus.google.com/+LeeMcKnightJr/) or Twitter (@leemcknightjr).
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