Ad Agency New Business-You’re Not Proactive Enough

A little Ad Agency New Business 101.

When you’re in meetings with prospects, you must listen to the prompts prospects give you to offer new ideas.

Make sure you’re giving the prospect food for thought and a reason to meet with them again.

Too many agencies aren’t proactive enough – or quick enough with an idea.

Understandably, this can be tough, and it is a skill to be sure.

But it’s something you need to keep top of mind in every conversation with a prospect- plant seeds of opportunities for future conversations.

A few things to remember for prospect conversations:

Ad Agency New Business

1) Listen to prompts to offer new ideas-
2) Have a plan on how the conversation will go.
3) Research as best you can what that prospect’s competitors are doing in the space

And as always, remember to ask for that next step before you finish the conversation.



As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn ( or Twitter (@leemcknightjr).