This final post on my three-part series, Release Your Inner Curator, provides the fifth and final step in the content curation process. In addition, I’ve provided some thoughts on worthwhile curation apps available to simplify the process. Step Five: Share your curated content Sharing your findings can be as simple sending them in an email […]

Back in the day, analytics were something that agencies shied away from. Agencies didn’t like testing their creative work because they loved and lived and died by their creative. And marketers put very little pressure on their agency counterparts to prove out the value of what they were doing. This was even true at the […]

Over the past few weeks, our posts have presented the Agency of the Future, describing traits agencies will need to flourish in our rapidly evolving industry. Several traits we presented described how agencies can continuously grow in value as a partner to their clients.  Others centered on becoming a more effective competitor as marketers consolidate agency partners. […]

Your new business prospects are looking for something to sink their teeth into.      As our series on future-proofing your agency has illustrated, marketers are consolidating agencies, and agencies are intensifying their agency new business efforts. Amid this increasingly competitive activity, marketers are telling us they receive information from hundreds of agencies who sound […]

This chart probably makes the point best:  Marketing Technology has EXPLODED over the past five years. In 2011, the Chief Marketing Technologist Blog identified 100 Marketing Technology firms.  As of January this year, that number approached 1900.  Little doubt it will have passed the 2000 mark by the time January rolls around again. So what […]

The numbers are enough to make you howl.  Our recent survey shows: 59% of Marketers told us they have been consolidating agencies recently. 63% indicated they expected this trend to continue. At the same time, 88% of agencies say they are getting more aggressive with new business strategies. Accordingly, 79% of Agencies indicate the industry […]

  It’s like returning to the Ant Farms of our childhood as we turn to the fifth important animal trait for future-proofing your agency. One reason ants are inspirational is their characteristic of working in a highly coordinated fashion. They modify their habitat and adapt to environmental changes; they utilize available resources and deploy division […]

We survey Marketers regularly, and one of the questions we’ve asked: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying their agency is ahead of the “digital curve”, a lot of agencies aren’t keeping up. Our Infographic, 8 Animal Traits You Need to Future […]

On a regular basis, we survey Marketers individually for input that establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to assess the ability their agency exhibits in keeping pace with the evolution of digital marketing.   With only 47% of Marketers saying their agency is ahead of the “digital […]

If an outside observer remarked that your agency team appear “as busy as bees”, that could be a good thing. Particularly, if they are busy on the right things – things that matter for moving your clients and your own firm forward. However, that’s not what is most important about the Honey Bee when it […]