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Category: Ad Agency New Business

jul 18

RSW/US Agency New Business Tools 2014 Webinar Available Now

Our 7-17-14 Agency New Business Tools 2014 Webinar is available to view here now, with our accompanying deck on SlideShare here. In the “RSW/US-Mirren 2014 New Business Tools Webinar,” RSW/US Director of Business Development Lee McKnight Jr. digs into report results and provides comparisons, perspective and insight into nine new business tool categories agencies are […]

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jul 15

Starting Your Own Agency-A View From The Inside

Miranda Warren and Adam Arriola founded their agency VIA back in March and Miranda recently wrote a post about what the experience of starting your own agency from scratch entails. I met Miranda last October at the BOLO conference and after I read her post, I wanted to share it on our blog. Many of […]

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jul 11

The Agency of the Future Brought Me Back to the Past

Had the good fortune to speak at Magnet’s Global meeting in St. Andrews a couple of weeks ago on the topic of “Agency of the Future”. An excellent group of agencies who appear to fully utilize the value of being in a global network. Not only do they seem to get along and enjoy the […]

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jul 08

4A’s Is Most-Used Tool For Agency New Business Research

  From the RSW/US-Mirren 2014 New Business Tools Report, agencies we surveyed chose the 4A’s research services as the most used new business research tool. So for this brief video, we asked Marge Morris, VP, Research Services at 4A’s and Marsha Appel, Senior VP, Research Services this question: “What is the most underutilized functionality of […]

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jul 02

2014 Agency New Business Tools Report Video Chapter 2- Inbound Marketing Platforms

Taken from our latest agency new business survey report (RSW/US-Mirren 2014 New Business Tools) a brief look at the Marketing Automation/Inbound Marketing Platforms category: the top-rated tools and a tip from HubSpot VP of Sales Peter Caputa.

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jul 01

Proactive Prospecting + Inbound Marketing = New Business Success

I recently asked Peter Caputa, VP of Sales at HubSpot, if he might provide some perspective around our most recent survey, The RSW/US-Mirren 2014 New Business Tools Report, and Peter was kind of enough to pen a guest post for us. Peter’s post corresponds to the most recent chapter in our our ongoing video series, […]

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jun 30

When Agency New Business Goes Bad (only sort of)

I’ve been running the RSW/US business for the past 9 years and while we’ve certainly met with our share of successes, we had a couple of firsts this year that we look at with mixed emotions. We’ve had a lot of clients win a lot of business, but never before have we had a client […]

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jun 27

The Bane of Agency New Business-CMO Musical Chairs

“The whole CMO musical chairs thing is  finally starting to fade.” A quote from an agency principal I spoke with recently. It came from a discussion point around finding the right person, the decision maker, when prospecting. In our conversation, he discussed the pain they’d experienced in prospecting the wrong contacts, and specifically CMO’s more […]

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jun 25

2014 Agency New Business Tools Report Video-Chapter 1- Contact/List Building

  Taken from our latest agency new business survey report (RSW/US-Mirren 2014 New Business Tools) a brief look at the Contact/List Building category: the top-rated tools and a tip from The List CMO, Dave Currie.

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jun 13

Agency New Business Is A Never-Ending Treadmill, So Inspire Your Team

Agency new business is tough. This statement is a surprise to no one. But agency principals often forget this when dealing with everything else that goes on while running the show. Whether you have a team or a single new business director, take the time to inspire them. A piece appeared on Inc. titled Fire […]

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