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Category: Ad Agency New Business

oct 17

Prospects Want Your Agency On The Cutting Edge But They Don’t Want To Be The Experiment

Some interesting words from Nissan’s marketing chief, Roel de Vries in an article from The Drum, (Why is it my job to herd all these cats’? Nissan marketing chief Roel de Vries on agency relationships) where he points to “a lack of integration within agencies as the main factor for brands failing to achieve a […]

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oct 08

Marketers Want Aggressive, Persistent ( & pleasant) Follow-up

After the first meeting with a new prospect, what do you do? This is a question born out of our recent RSW/US Agency – Marketer Business Report in which 53% of marketers related that agencies are not sufficiently aggressive following up after a meeting. Getting a meeting with a new prospect can be an adrenaline-charged […]

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oct 03

Creating Lasting, Productive Partnerships Between Agencies & Marketers

In this video interview, RSW/US Owner and President Mark Sneider taps into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer—to discuss why marketer-agency relationships fail. He shares survey data gathered from our most recent new business survey report to explain what marketers (and agencies) can do […]

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oct 01

Your 2015 Planning-Is New Business Part Of It? 5 Questions To Ask Your Team

Now is that time of year-you’re thinking about 2015 and knee-deep in planning for the new year. Agency new business is typically part of that plan (if not, it should be!) and certain questions come to the forefront-should we keep it internal or outsource, should this be the year we actively create and incorporate content […]

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sep 26

Agency New Business-You Need More Than Just A Hunter

The search for an effective new business director is one tough position to fill at marketing services firms. (No Sh*t Lee.) Yes, it’s hard because finding an individual who can sell agency services well is simply a difficult task. (It’s also hard to keep them: What’s the Most Dangerous Job at an Agency?) But what […]

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sep 18

How Agencies Are Selling & What Clients Are Looking For

Check out this awesome presentation (How Agencies Are Selling & What Clients Are Looking For) by Tom Hudson and Megan Coffey at Springbox in Austin, TX! It’s based on our latest report, the 2014 RSW/US Agency-Marketer New Business Report. A little bit about Springbox: Springbox takes the guesswork out of digital. Our proprietary DataLayer process extracts quantifiable […]

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sep 16

Marketers See the Holes…and Want Them Plugged!

It’s one thing when agencies recognize their shortcomings and try to address them…but it’s a completely different story when marketers see the holes for the agencies.  It’s what seems to be happening today. We recently released our latest survey report: The 2014 Agency-Marketer Business Report.  The survey was completed by 110 senior level marketers and […]

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sep 12

CMOs Need Agencies More Than Ever-Prove It To Them

An article in Ad Age titled Why More CMOs Are Wanted as Board Directors started with this paragraph: Boards of directors at the country’s largest companies are in dire need of digital and mobile expertise, consumer insights and diversity — and they’re looking to top marketers to fill those gaps. So these Boards are looking for […]

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sep 07

A Marketing Agency Deficiency That Can’t Be Ignored

Some agencies have deficiencies in media planning and buying. Some have deficiencies in PR. Others have deficiencies in programmatic buying. All of these things that can be supplemented with outside resources/strategic partnerships that can allow an agency to overcome a marketing agency deficiency like one of these mentioned above when examined by a potential client. […]

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sep 05

Agency New Business-A Look Into The Marketer’s World-RSW/US Infographic

Our first of two agency new business infographics, with data taken from our 2014 RSW/US Agency-Marketer Business Report is available to download now. Get it here.  

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