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Category: Ad Agency New Business Challenges

apr 18

10 Agency New Business Questions for Roy Page

Following is the sixth in a series of posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked Roy Page, CEO of  Third Degree Advertising, with offices in Raleigh/Durham, […]

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apr 14

Time To Put On Your Damn Sales Hat!

“Put On That Damn Sales Hat” is an agency new business primer for marketing services firms, full of tips to ensure firms wear their “sales hat” with purpose and confidence.   You can download it here. Our eBook is based on a blog series of the same name by RSW/US Owner/President Mark Sneider. In it, Mark […]

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apr 11

Is Your Ad Agency Web Site Working For Or Against You-5 Key Guidelines

I’ve seen some agencies that do amazing digital work for their clients, but let their own web sites languish. And this can be a devastating mistake. Although social media has stolen the spotlight over the past few years, the frequently repeated assertion that web sites are dead could not be further from the truth. Businesses […]

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apr 08

Agency New Business Means Being Ready for the Long Run

When you look at your Agency New Business program, what comes to mind – marathon trainer or weekend warrior? Anyone who has trained or knows someone who has trained for the grueling demands of a marathon has seen the well laid-out, itemized action plan these driven runners must follow to be successful on race day. […]

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apr 03

Snail Mail-Why you Need To Use It For Agency New Business

For the majority of our agency new business programs at RSW/US, we use some form of mailer to kick off each monthly prospecting wave. Those mailers, as you might expect, vary wildly in their design, but across the board they’re all designed for marketers who have very little time (which is all of them)-so they […]

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apr 01

Ad Agency Pharmaceutical Prospecting-An RSW/US List Building View

When we’re building a prospecting list, the pharmaceutical and biotech sector can present unique challenges. A bit of perspective: in 2012, the pharmaceutical industry spent 27 billion on drug promotion. One can easily imagine that number will grow as our world population ages. So what are the challenges building a pharmaceutical prospecting list for our agency clients? […]

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mar 20

Your Prospects Are Clueless And That’s A Good Thing

Several articles caught my eye recently and both will be helpful to your new business strategy. First is CMOs: Social Media Key, But We Are Clueless. The title alone shows where opportunity lies for the right agency and there are some prime stats on big data and the inability of CMO’s to analyze it with […]

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mar 19

RSW/US Client List Building-How Does It Work?

When we’re at shows or  in conversations with interested agency prospects, we’re often asked about the day-to-day of our List Building/Operations teams. To that end, Dave Beyer, list builder on the operations side of things at RSW/US, sat down with Cory Esselman, our newly minted Group Manager, for a brief interview about his job. D: So Cory, […]

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mar 13

RSW/US 3/6/14 Webinar-Agency of the Future and Implications for Marketing Agencies

This RSW/US webinar is based on data from our latest survey report and the question we asked Marketers: “What does the agency of the future look like?” RSW/US Owner & President Mark Sneider covers Marketer responses to the “Agency of the Future” question within an ad agency new business context, including direct quotes from Marketers, […]

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mar 12

Show Prospects How Much You Value Your Current Agency Clients

Guest post by Peter Gerritsen, President, Taan Worldwide, one of the world’s oldest and most successful networks of carefully selected independent advertising & communications agencies. I was taught early on in the business to do my best to keep clients separate. Treat each like they are the only one. Over the years, I’ve come believe the […]

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