Succeeding In The Increasingly Competitive Agency New Business Landscape

Succeeding In The Increasingly Competitive Agency New Business Landscape

RSW/US Director of Business Development Lee McKnight Jr. talks about the increasingly competitive agency new business landscape in our latest brief video. A recent agency client summed it up best when they hired us, “We spend too much time working in the business and not on the business.” Agencies across the country are having this…
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Proactive Prospecting + Inbound Marketing = New Business Success

Inbound

Last year, we asked Peter Caputa, VP of Sales at HubSpot, if he might provide some perspective around what was then, our most recent survey, The RSW/US-Mirren 2014 New Business Tools Report, and Peter was kind of enough to pen a guest post for us. Peter’s post corresponds to one of the chapters in our…
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Closing Agency New Business: Easier than Finding a Pot of Gold

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Two recent posts have addressed the importance of managing the introductory meeting process with new prospective clients, from pre-meeting planning and strategy, to managing the meeting itself. Following the meeting, the work is likely to continue. In Our “Check the Boxes – Getting to Close” webinar  (or slides) for agency new business, we related that…
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Is your Agency New Business Plan Ready for Industry Transformation?

Transformation1 Marks Post

Through our daily interactions – and quarterly surveys  –  with both marketers and agencies we see a number of dynamics and trends shaping the “agency of the future”. These forces give insight to agency capabilities and culture that will be important to success as our industry evolves. The recent CMO.com article, 15 Mind-Blowing Stats About…
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Agency New Business-Speak The Marketer’s Language Or Be Ignored

new business

Agency principals often say they’re considering our new business services because they a) don’t have time to follow a consistent process or b) once they’re in the pitch, they’re in good shape, but it’s getting there that confounds them (and they don’t have time as well). CMO tenure, and the revolving door nature of the…
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Inbound For Agency New Business-Build It. . . And They Will Not Come

Screen

Too many marketing services firms treat their inbound strategy for new business like Kevin Costner in the movie Field of Dreams: “build it and they will come,” but it won’t work that way. In this brief video, Lee McKnight, Director of Business Development for RSW/US, describes four key big-picture components of an effective inbound strategy…
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Your Agency Culture And When An Employee Doesn’t Embrace It

When An Agency Employee Doesn’t Embrace Your Culture

(This is part 2 of Ed Burgoyne’s post Do Your Values Inform Your Agency Culture?) When you are busy and stressed, I know it requires an extra effort to be in the moment and focus on being the leader the organization needs, and the leader you would like to be. This is why it helps…
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Do Your Values Inform Your Agency Culture?

Culture-2

Culture in an ad agency is unique to the place and the personalities of the people running the shop. There is the outward agency persona, and then there is the inward “true” cultural persona of the agency that we all work within. Agencies are a business and the established distinctive culture of the place is…
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