Coke Got Rid Of Voicemail-How Does That Affect Ad Agency New Business?

Coke Got Rid Of Voicemail-How Does That Affect Ad Agency New Business

In case you didn’t see it, Coca Cola got rid of voicemail at their Atlanta Headquarters: Office voice mail at the world’s largest soft-drink maker was shut down “to simplify the way we work and increase productivity,” according to an internal memo from Chief Information Officer Ed Steinike. The change went into effect this month,…
Read more

Authenticity – Is Your Team Bred For Agency New Business?

Breed-post

Over the years, we’ve heard agency executives reflect on internal business development initiatives that haven’t produced the desired results. Recently, I was reading some posts on authenticity that did what good posts do – got me thinking. “Authenticity” does not come up in survey responses when we ask agencies what might be holding internal business…
Read more

2015 Business Resolution: Use These 5 Apps To Increase Productivity

2015-Resolution-Use-these-5-apps-to-increase-productivity

Over the past two years, we’ve released the New Business Tools Report along with Mirren to help agencies with an overview of the tools their agency peers are using to facilitate new business or a more efficient overall agency process. In that spirit, below is a guest post on 5 apps you may not be…
Read more

Your New Business Effort-Kringle or Krampus?

Krampus1

(Obligatory Xmas post!) Familiar with the Krampus?   If not: Krampus is a beast-like creature from the folklore of Alpine countries thought to punish children during the Christmas season who had misbehaved, in contrast with Saint Nicholas, who rewards well-behaved ones with gifts. The Krampus has been a part of European history for some time…
Read more

RSWUS-10 Agency New Business Questions eBook

eBook-Cover-page

Our 10 Agency New Business Questions eBook is a series of posts interviewing individuals who’ve found success heading new business at their respective agencies. These interviews took place over the course of 2014, with each individual answering the same 10 questions on their new business process, tools and reasons for success. As an outsourced agency new business development firm,…
Read more

Your Agency Nightmare-There’s Been A Change In Direction

Theres-Been-A-Change-In-Direction

Here’s the scenario: You got the meeting with an ideal prospect. You have a conversation where you unearth that the company is going in a specific direction and needs services you can provide. So your team comes together to construct initial thinking and direction, incorporating ways you’ve helped past and current clients. The day comes,…
Read more

Why You Can’t Ignore Your Agency New Business Pipeline

The majority of new business is stop and start for agencies and inevitably the pipeline become non-existent. You know that’s bad but you’re so busy with client work and referrals are coming in. Both those things will change, or at the very least become inconsistent. There’s another piece to the puzzle you can’t ignore: You’ve…
Read more

When your Agency New Business Pitch Becomes a Change-up

As a New Business Director at RSW/US, I help my agency clients from the first call with a new prospect through to the close. This week, I was on a conference call with a prospect and introducing them to my client.   The prospect is the VP of Marketing, seeking an agency to provide full…
Read more

Why Do Agencies Struggle With New Business?

Why do agencies struggle with new business? A loaded question. Selling for RSW I get asked, why should we consider outsourcing our new business effort and more specifically, working with your firm? Part of that conversation will ultimately lead to how we, specifically, work with our clients, but another part speaks to why agencies struggle…
Read more

6 Ways An Agency’s Pitch Can Get Picked

The following is a post I published on the blog for RSW/AgencySearch.  In addition to marketers reading it, we had a few agencies read it that felt it was helpful content for them as well.  So consequently, I decided to post it here, in the hopes of helping make your next agency’s pitch as productive…
Read more