RSW/US Twitter Feed:
- Thanks to Deb Budd, from @secondwindbuzz for the guest post on our ANB blog! http://t.co/1OHDeEXg
- IPO hangover? “Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers." http://t.co/DTANzFsE
- Social: "it’s at the point now where marketers need to show results." http://t.co/vj2LmAqL
- Survey: "The top agency concern is client attraction." Keep that new business train rolling! http://t.co/YRLCjXhI
In keeping with the theme of our latest posts here on The ANB, Mack Collier at The Viral Garden blog had a post last week that plays nicely into our current dialogue. It’s titled Companies, Don’t fall for Social Media’s Fear Factor and brings perspective to the current social media onslaught; also adapting nicely to [...]
It is vital that social media play a role in any agency new business program. The problem I’ve seen in my walks around the agency world is that many don’t do a decent job of keeping content current, fresh, up-to-date. Consider this…a prospect checks out your blog and the last post was from [...]
Social media is an important component to any successful agency new business program…but there are some dangers. As we at RSW/US engrossed ourselves into the ins and outs of social media for our own benefit, we quickly realized that many of our competitors are also actively involved in social initiatives…which reinforced our belief that in [...]
Social media is an important component to any successful agency new business development program. While important, it is critical to not over-emphasize or become too reliant on social media. I spoke with an agency principal the other day who thinks so much of social media that he is going to use it as his sole [...]
So, we talked about posts here on The ANB including more traditional new business methods, like the sometimes daunting cold call. While the social media component is gaining light-speed, actually speaking to someone still ranks high on the list of methods to gain new business for our marketing services clients. (We actually don’t like to [...]
Agency New Business can be quite a pain….particularly for those not knowing the importance of keeping on task – and those expecting it to be an overnight sensation. In the summer of 2008 I was introduced to a new client based in Michigan. This client was struggling with account losses and personnel cut-backs. They tried [...]
The comments from the PJA agency new business post are well worth a look and there’s one in particular that I might say is RSW’s mantra (or one of them): Agency new business development, irrespective of the strategies or tactics employed, is not a part-time proposition. You can’t just drop into the new business landscape [...]
A strong agency new business post from Phil Johnson at agency PJA on Advertising Age’s Small Agency Diary. Phil lays out a brief yet concise recap of the agencies new business development history. The below paragraph describing their early process encapsulates how so many agencies handle new business and we hear some version of this [...]
In a recent Adweek article, Andy McMains notes that it is getting more difficult to find quality new business development people. Not terribly surprising…as we have found in our annual New Business Manager surveys (click here for survey) that most new business managers don’t last much longer than a typical CMO. Click here for Adweek [...]
Category/Sector specific landing pages have been an ongoing agency new business tool we’ve utilized with many of our clients. Roberta Rosenberg at Copyblogger does a nice “landing page makeover” as part of the blog’s tutorials on landing pages, and while the post is about Cars Helping America, and helping to increase more people donating cars [...]
