RSW/US Twitter Feed:
- Thanks to Deb Budd, from @secondwindbuzz for the guest post on our ANB blog! http://t.co/1OHDeEXg
- IPO hangover? “Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers." http://t.co/DTANzFsE
- Social: "it’s at the point now where marketers need to show results." http://t.co/vj2LmAqL
- Survey: "The top agency concern is client attraction." Keep that new business train rolling! http://t.co/YRLCjXhI
Growing up in the 80’s, some of the most influential people in my life, well, aren’t even real people. They are characters created in the amazing and gone-too-soon mind of John Hughes. Here are a few lessons John Hughes and his movies have taught me. I hope they can help you in your new business [...]
Rather than the traditional post, I’m going to throw out a few agency new business reminders and tips of extreme importance in rapid-fire form. A few may even border on rants, but it’s done out of love-it truly is. Let’s get to it: -Keep things simple for your prospects. A prospect signing up for [...]
According to our most recent RSW/US survey report, two-thirds of marketers stated that digital agencies needed to evolve to offer more traditional services to remain relevant. Also, of those marketers surveyed, only one-fourth were using an agency that was exclusively digital, social or SEO focused. So what’s a digital agency to do? Digital agencies [...]
In a recent post on RSW/AgencySearch’s site, we pointed out how marketers believe that “The Future Is Now” for digital agencies. Results from our most recent survey (download here) suggests that digital firms can’t wait to get themselves deeper into the traditional space. Marketers state that being digital-only simply isn’t going to cut it long-term – [...]
So, I love Halloween. I do. And with Halloween comes the second season of The Walking Dead. A fabulous (albeit wrenching) show (and comic book) that I am unfortunately not being paid to plug. If you’re not familiar, the show is about a zombie apocalypse and what might happen if real world folks were caught in [...]
I read an interesting blog post from the Harvard Business Review (Selling Is Not About Relationships), identifying the five sales personalities and which one was the most successful. Relationship Builders Hard Workers Lone Wolves Reactive Problem Solvers Challengers I’ve been in sales for 10 years and during that time I’ve taken countless training sessions on [...]
As a New Business Director, much of my outreach to prospects is a combination of e-mail and letters mailed along with collateral pieces. Most marketers with whom I speak receive literally hundreds of communications weekly from other agencies. Think about how many e-mails you receive during a week. It’s 3:15 PM, and I’ve already received [...]
So Amazon’s big news this week was the Kindle Fire, a beautiful full color Kindle for movies, TV shows, music, books, magazines, apps, games, web browsing and more, for only $199. It looks like there might actually be competition for Apple’s iPad. Slate had an interesting piece about it called Amazon Opens Fire and in [...]
The band R.E.M. broke up this week. It is widely argued that perhaps it should have happened when original drummer Bill Berry left in 1997. (I am, sadly, inclined to agree.) Nevertheless, they left a great legacy, with untold imitators following in their wake. There’s a song on their third album, Reckoning, called “Letter Never [...]
Our owner, Mark Sneider, conducted our second 2011 webinar “Counsel on Closing (2011 Update)” today and before anything else, thanks to all of you that attended, we greatly appreciate it. (You can view it anytime via our site here by the way.) I wanted to focus on one particular webinar takeaway in this post: the [...]
