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Category: Ad Agency New Business Tips

sep 18

How Agencies Are Selling & What Clients Are Looking For

Check out this awesome presentation (How Agencies Are Selling & What Clients Are Looking For) by Tom Hudson and Megan Coffey at Springbox in Austin, TX! It’s based on our latest report, the 2014 RSW/US Agency-Marketer New Business Report. A little bit about Springbox: Springbox takes the guesswork out of digital. Our proprietary DataLayer process extracts quantifiable […]

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sep 16

Marketers See the Holes…and Want Them Plugged!

It’s one thing when agencies recognize their shortcomings and try to address them…but it’s a completely different story when marketers see the holes for the agencies.  It’s what seems to be happening today. We recently released our latest survey report: The 2014 Agency-Marketer Business Report.  The survey was completed by 110 senior level marketers and […]

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sep 12

CMOs Need Agencies More Than Ever-Prove It To Them

An article in Ad Age titled Why More CMOs Are Wanted as Board Directors started with this paragraph: Boards of directors at the country’s largest companies are in dire need of digital and mobile expertise, consumer insights and diversity — and they’re looking to top marketers to fill those gaps. So these Boards are looking for […]

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sep 07

A Marketing Agency Deficiency That Can’t Be Ignored

Some agencies have deficiencies in media planning and buying. Some have deficiencies in PR. Others have deficiencies in programmatic buying. All of these things that can be supplemented with outside resources/strategic partnerships that can allow an agency to overcome a marketing agency deficiency like one of these mentioned above when examined by a potential client. […]

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sep 05

Agency New Business-A Look Into The Marketer’s World-RSW/US Infographic

Our first of two agency new business infographics, with data taken from our 2014 RSW/US Agency-Marketer Business Report is available to download now. Get it here.  

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sep 02

SATISFACTION in Agency New Business!

We know our agency new business methodology works, and it’s so nice when our clients affirm this:   Everyone who has a role in generating new business for their agency knows the highs and lows of the process. The highs are Oh-SO-high, and lows are frustrating. As in baseball, “batting 1000” is rare — well, […]

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aug 27

Only 26% Of Agency New Business Directors Considered Successful, But Who’s To Blame?

With the release of our 2014 Agency-Marketer New Business Report, one of the more pronounced takeaways is the decreased tenure of the agency new business director (less than 2 years on average.) What’s behind it? In 2012, 53% of agencies in our survey said their new business director (NBD) was somewhat/very successful. In our current […]

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aug 25

Why Marketing Agencies Need to Outsource Agency New Business

It’s not your core competency. It’s what it boils down to. This, along with resources and methodology…which makes new business typically not one of the core competencies of an agency. I’m not talking pitching or presenting. I’m talking outreach and effectively managing inbound programs with appropriate follow-up and building well scrubbed, targeted lists. And I’m talking […]

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aug 22

Have Agencies Given Up On Their Sites?

This week we sent out the below tweet from our post Is Your Ad Agency Web Site Working For Or Against You-5 Key Guidelines :   After the tweet, Derek Walker, owner of the agency brown and browner, and I had a conversation via Twitter on agency sites and I wanted to share a few […]

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aug 15

When’s The Best Time For Agency New Business?

When you’re swimming in it! Heard this before, right? But are you practicing it? I’m breaking the evergreen content rule here, but now is the time when current clients are (ideally) keeping you and your team very busy. Remember what’s on the horizon: Labor Day, Halloween, Thanksgiving and then the December holidays. Some of those […]

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