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Category: Ad Agency New Business Tips

aug 27

Only 26% Of Agency New Business Directors Considered Successful, But Who’s To Blame?

With the release of our 2014 Agency-Marketer New Business Report, one of the more pronounced takeaways is the decreased tenure of the agency new business director (less than 2 years on average.) What’s behind it? In 2012, 53% of agencies in our survey said their new business director (NBD) was somewhat/very successful. In our current […]

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aug 25

Why Marketing Agencies Need to Outsource Agency New Business

It’s not your core competency. It’s what it boils down to. This, along with resources and methodology…which makes new business typically not one of the core competencies of an agency. I’m not talking pitching or presenting. I’m talking outreach and effectively managing inbound programs with appropriate follow-up and building well scrubbed, targeted lists. And I’m talking […]

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aug 22

Have Agencies Given Up On Their Sites?

This week we sent out the below tweet from our post Is Your Ad Agency Web Site Working For Or Against You-5 Key Guidelines :   After the tweet, Derek Walker, owner of the agency brown and browner, and I had a conversation via Twitter on agency sites and I wanted to share a few […]

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aug 15

When’s The Best Time For Agency New Business?

When you’re swimming in it! Heard this before, right? But are you practicing it? I’m breaking the evergreen content rule here, but now is the time when current clients are (ideally) keeping you and your team very busy. Remember what’s on the horizon: Labor Day, Halloween, Thanksgiving and then the December holidays. Some of those […]

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aug 12

Do These Leadership Mistakes Undermine Agency Talent?

The Center for Creative Leadership posted this piece:  Image Busters:   Eight Common Leader Mistakes, and it brought to mind a question:   How many of the “leadership mistakes” mentioned in the post might be unintentionally undermining the great talents that agencies possess? So in that spirit-here are the mistakes/traits from the original post, and then underneath […]

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aug 07

10 Key Agency-Client Relationship Questions To Help Avoid A Relationship Train Wreck

We’re excited to have Jim Barbagallo guest post on a topic near and dear to us, The Agency-Client Relationship. Read on for 10 key agency-client relationship questions that will help you check your Agency-Client pulse. Quick note about Jim-he’s the CEO of Pilot Communications Group, an integrated communications agency providing content-centered, business-aligned public relations, public […]

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jul 31

11 (Bad) Reasons Your Agency Isn’t Pursuing New Business

Over the past month, as I’ve talked to agency principals, I decided to make note of the reasons they gave for not keeping up with new business to that point (hence why they were now talking to me and considering our new business services). Here are several, all real, and all bad, reasons given to […]

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jul 29

Strategic Agency Partnerships – Good When Great

Establishing strategic agency partnerships can be a great thing… If they’re done and presented in the right way. I’ve seen plenty of RFIs where it looks like the partner is really just an add-on to “check the box” of having the chops in the digital space, or social space….or whatever might be lacking from an […]

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jul 22

Hospital Marketing & Advertising Needs to Change

Just had the opportunity to sit through a final pitch presentation for a hospital in Florida and experienced first-hand where hospital marketing & advertising needs to go. Consumers are grabbing greater and greater control of the decision making process in healthcare and no longer is it good enough to simply talk about features when trying […]

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jul 18

RSW/US Agency New Business Tools 2014 Webinar Available Now

Our 7-17-14 Agency New Business Tools 2014 Webinar is available to view here now, with our accompanying deck on SlideShare here. In the “RSW/US-Mirren 2014 New Business Tools Webinar,” RSW/US Director of Business Development Lee McKnight Jr. digs into report results and provides comparisons, perspective and insight into nine new business tool categories agencies are […]

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