The "ANB" Newsletter Sign-Up

Category: Ad Agency New Business Tips

nov 18

Email for new business development – do you get the most out of it?

Our recent survey revealed a stark difference related to the impact of email in new business prospecting. · 57% of marketers indicated that email is the top means of learning about new agencies. · Only 12% of agencies identified email marketing as being one of their top three most effective means of generating new business. […]

read more

nov 17

6 Ways An Agency’s Pitch Can Get Picked

The following is a post I published on the blog for RSW/AgencySearch.  In addition to marketers reading it, we had a few agencies read it that felt it was helpful content for them as well.  So consequently, I decided to post it here, in the hopes of helping make your next agency’s pitch as productive […]

read more

nov 11

8 Tips To Help Agencies Get Paid Faster

In business, cash is the undisputed king. Even if you generate strong revenue and incur reasonable expenses, without a steady cash flow you’ll inevitably face troubled times. This is especially true for agencies that often bill for work after it’s been completed. In essence, you are financing your own services for the client. Knowing that […]

read more

nov 07

Your Agency Services Are Not A Commodity, But They Sure Look Like It.

Your average CMO or VP of Marketing gets a lot of contact from agencies wanting to work with them. If you asked one of those CMOs or VPs of Marketing to name one of those agencies, 9 times of 10 they couldn’t do it. Because in their eyes, your agency is a commodity. [Tweet “What […]

read more

nov 05

Agency New Business Deserves A Multi-Media Approach

Relying on one type of outreach – or even two – may not serve your new business efforts in the best possible way.   Marketers say they learn about agencies through a variety of media. Not surprisingly, email, phone calls and industry conferences are highly-cited channels. Results from our recent survey affirm you need to […]

read more

oct 29

78% of marketers manage their own agency searches. Here’s how agencies screw up that golden opportunity

How did you acquire your latest client? For a good majority of small- and mid-size agencies, getting on the search consultancy radar is tough; however, findings from the latest RSW/US new business report show that 78% of marketers surveyed managed searches on their own. That’s good news for agencies, but it means you have to […]

read more

oct 17

Prospects Want Your Agency On The Cutting Edge But They Don’t Want To Be The Experiment

Some interesting words from Nissan’s marketing chief, Roel de Vries in an article from The Drum, (Why is it my job to herd all these cats’? Nissan marketing chief Roel de Vries on agency relationships) where he points to “a lack of integration within agencies as the main factor for brands failing to achieve a […]

read more

oct 08

Marketers Want Aggressive, Persistent ( & pleasant) Follow-up

After the first meeting with a new prospect, what do you do? This is a question born out of our recent RSW/US Agency – Marketer Business Report in which 53% of marketers related that agencies are not sufficiently aggressive following up after a meeting. Getting a meeting with a new prospect can be an adrenaline-charged […]

read more

oct 03

Creating Lasting, Productive Partnerships Between Agencies & Marketers

In this video interview, RSW/US Owner and President Mark Sneider taps into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer—to discuss why marketer-agency relationships fail. He shares survey data gathered from our most recent new business survey report to explain what marketers (and agencies) can do […]

read more

sep 26

Agency New Business-You Need More Than Just A Hunter

The search for an effective new business director is one tough position to fill at marketing services firms. (No Sh*t Lee.) Yes, it’s hard because finding an individual who can sell agency services well is simply a difficult task. (It’s also hard to keep them: What’s the Most Dangerous Job at an Agency?) But what […]

read more

Last updated by at .