RSW/US Twitter Feed:
- What a Supermodel and Pop Star Can Teach You about New Business Development http://t.co/l0MOHt0L
- Agency New Business: Survival of the Fittest http://t.co/jaj8uCId
- Agency Web Sites: Still a Hot Mess http://t.co/JgLlWrPX
Post by RSW/US New Business Director Kris Klopp I recently read CMG Partner’s fourth “CMO Agenda,” where they interviewed 30 “game-changing” marketers in the US, about trends in our space. So what makes these marketing leaders game changing? They are getting into that area that marketers traditionally fear to tread, the ROI. They are becoming [...]
That’s the question I’m throwing out there with this post. First, let me explain-I actually know the answer to the question (or at least an answer-I know, obnoxious) and I get it, but agencies have to stop doing it. They don’t want to be pigeonholed as too broad (full service) or too specific (digital) and [...]
Guest post by RSW/US New Business Director Kris Klopp Just like your children, blogs are constantly hungry and need to be fed. If you’re in charge of your agency’s blog, I’m sure you hear your blog calling out to you, “MOM! What’s for dinner?” OK – maybe you’re not hearing voices, but you know that [...]
We were in California this week for a new client kickoff, had beautiful weather and an hour or so before the meeting and decided to take in the neighborhood. We essentially walked around the same block a few times and the second time around, I noticed a Mandarin restaurant that I could have sworn was on the other side of the block. Well, there were in fact two Mandarin restaurants in the same block. While not shocking, it was strange that they would do so little to differentiate themselves. Not knowing how old each restaurant was, perhaps the neighborhood just really loved their Mandarin cuisine? All the Same Fast forward to a few hours later to the new client kickoff meeting and while it didn’t apply to our new client, [...]
Guest post by RSW/US New Business Director Kris Klopp If you don’t know where you are going, any road will take you there – Lewis Carroll Developing a new business development strategy can be an overwhelming task. Like the quote above, it really doesn’t matter which way you go, if you don’t know where you [...]
I was led to the Content Marketing Institute (CMI) site yesterday in a discussion with an agency principal (thanks Mark!) and I would recommend it as reading that will help boost your new business efforts. I realized I’d read articles/posts from it before but never actually gone to the site. Well, right off the bat, [...]
Guest post by RSW/US New Business Director Kris Klopp After you’ve prepared a quote on a project for a client, or prospective client, do you ever feel like you’re waiting to hear the Price Is Right announcer say “come on down!”? I’ve had the chance to see many quotes/proposals prepared by a variety of agencies. [...]
Guest post by RSW/US New Business Director Kris Klopp You may have heard, After 72 days of matrimonial bliss, Kim Kardashian is apparently filing for divorce from her husband, Kris Humphries. And in other news, water is still in fact wet. In moments such as these, it’s best to look at what went wrong so [...]
Guest post by RSW/US New Business Director Kris Klopp Growing up in the 80’s, some of the most influential people in my life, well, aren’t even real people. They are characters created in the amazing and gone-too-soon mind of John Hughes. Here are a few lessons John Hughes and his movies have taught me. I [...]
Rather than the traditional post, I’m going to throw out a few agency new business reminders and tips of extreme importance in rapid-fire form. A few may even border on rants, but it’s done out of love-it truly is. Let’s get to it: -Keep things simple for your prospects. A prospect signing up for [...]
