Straight From the Marketing Prospect’s Mouth

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Agency New Business is tough business. Many agencies make it harder than it should be by doing it the wrong way when reaching out to a marketing prospect.  As an example, you can have the greatest sales person in the world, but if they don’t understand your agency, or they pound and pound and pound,…
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Best of the Worst Agency Searches

Best of the wurst

Having now managed over 30 searches for brands like Mariano’s, Mercy Health, Jack-in-the-Box, Duck Tape, Mizkan Foods, Cayman Islands, and Motorola, we haven’t seen it all…but we’ve seen quite a bit. Here are some of the “best of the worst” of agency searches – and some pointers for agencies if they’re listening/watching/reading this post! In…
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Agency New Business “Don’t Send this Email”: Part II

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Yes, this is very elementary.  But, it keeps happening. One of our recent posts addressed how critical it is to put yourself in the prospect’s place when writing emails for agency new business. For ANY written communication, it’s important that the messaging be clear and succinct. Even more fundamental – be CERTAIN to have the…
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Agency New Business-No Prospect Left Behind!

Agency New Business-No Prospect Left Behind

One tenet we abide by at RSW/US= No prospect is ever “dead”. But I heard that put in a better way this week: No prospect left behind. So I’m sticking with that from now on. What does that mean to your agency new business effort? Two stats I’ve used in the past that I’ll revisit…
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The Agency New Business Hunt: How Does your Website Perform?

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These are rites of spring:  Baseball Opening Day.  The Kentucky Derby. Turkey Hunting Season. And, the Mirren – RSW/US Tools and Technology Report. Once again we surveyed advertising executives for the latest insights on tools and technology that their firms are using effectively for their agency new business programs. With the latest survey, it has…
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Succeeding In The Increasingly Competitive Agency New Business Landscape

Succeeding In The Increasingly Competitive Agency New Business Landscape

RSW/US Director of Business Development Lee McKnight Jr. talks about the increasingly competitive agency new business landscape in our latest brief video. A recent agency client summed it up best when they hired us, “We spend too much time working in the business and not on the business.” Agencies across the country are having this…
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Proactive Prospecting + Inbound Marketing = New Business Success

Inbound

Last year, we asked Peter Caputa, VP of Sales at HubSpot, if he might provide some perspective around what was then, our most recent survey, The RSW/US-Mirren 2014 New Business Tools Report, and Peter was kind of enough to pen a guest post for us. Peter’s post corresponds to one of the chapters in our…
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