RSW/US Twitter Feed:
- Thanks to Deb Budd, from @secondwindbuzz for the guest post on our ANB blog! http://t.co/1OHDeEXg
- IPO hangover? “Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers." http://t.co/DTANzFsE
- Social: "it’s at the point now where marketers need to show results." http://t.co/vj2LmAqL
- Survey: "The top agency concern is client attraction." Keep that new business train rolling! http://t.co/YRLCjXhI
I mentioned several posts back our recent retreat and then re-entry into Twitter within the last few months. One of the big reasons was disillusionment with the kind of information being regurgitated on Twitter. I realized a big part of my lack of interest and dissatisfaction was the one-sidedness of so many of the people [...]
78% of senior marketing executives stated in our most recent survey (to be released week of May 10th) that agencies don’t know enough about their company when first approached about a potential working relationship. 30% said agencies are too pushy (they could check all that apply). The bottom line of it is there’s really no excuse [...]
Well, burning is probably a bit strong actually; nevertheless we’ve got a lot going on here at RSW/US, so thought I’d post on something a little lighter today. I don’t know how often you’ve questioned the font you’re using, in terms of agency new business, and if one is more effective than the other. In [...]
In the 5 years I’ve been in the business of helping agencies find new business, I’ve heard complaint after complaint about the RFP process – from both sides of the fence – agencies and marketers. There are some firms that charge agencies to register in their database and some firms that make agencies “join” their [...]
Average tenure of a new business director at an agency is 18 months. That’s a stat agency principals don’t really like to hear. It can be extremely frustrating trying to find that individual who has experience selling services and more specifically agency services. So with that in mind, we were passing around an article here [...]
In a post by John Hennan of the RP3 agency on AMA’s Marketing Power blog in which he discusses the need to support or integrate digital with traditional marketing. It’s a nice parallel to how agencies should treat new business as well. Per John, Remember the classic sales funnel; awareness, interest, comparison, and purchase, then [...]
Continuing from my previous post about agency blogs and new business, I listed the first two reasons why you might want to consider starting or re-igniting an existing blog in that post. Moving on, reasons three through five: Third, in reality, what kind of commitment is a blog and how often should you blog? This [...]
We’ve mentioned before, of all the new business tools we employ, our blog has given us the greatest return. If your agency doesn’t have one or you’ve let your current blog go stagnant, a few things to think about in this post. Blogs certainly aren’t new and they’ve lost some luster in the face of [...]
Below is an example of something “over in the top” in every positive sense of the word. Prepare yourself. You may need a moment to absorb what you’re seeing up there-that’s right-Batman, fighting a shark, with a light saber. 15 kinds of amazing is what it really is, but I give you this because it [...]
There’s a late January article I’ve been saving called Clive Thompson in Praise of Online Obscurity from Wired.com. I came across it again this morning while also reading Neal Kielar’s Agency Babylon blog and his most recent post, Inverse rule of social media use. Clive’s point is aptly summarized in his first paragraph: When it [...]
