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Category: Ad Agency New Business Tips

sep 29

How The Kindle Fire Can Help Your Agency New Business Effort

So Amazon’s big news this week was the Kindle Fire, a beautiful full color Kindle for movies, TV shows, music, books, magazines, apps, games, web browsing and more, for only $199. It looks like there might actually be competition for Apple’s iPad. Slate had an interesting piece about it called Amazon Opens Fire and in [...]

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sep 23

The Agency New Business Letter-Why Aren’t You Using It?

The band R.E.M. broke up this week. It is widely argued that perhaps it should have happened when original drummer Bill Berry left in 1997.  (I am, sadly, inclined to agree.) Nevertheless, they left a great legacy, with untold imitators following in their wake. There’s a song on their third album, Reckoning, called “Letter Never [...]

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sep 15

Don’t hire a dog…and then do your own barking!

Was meeting with a prospect here at RSW/US the other week and as we talked about the potential of a relationship together, he said that he’s been in relationships before with his own clients where they hired him (the dog) and then proceeded to do their own barking….and talked about how he did not want [...]

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sep 08

Agency New Business: “It Was A Great First Meeting-Wait, Who Just Got Fired?”

Our owner, Mark Sneider, conducted our second 2011 webinar “Counsel on Closing (2011 Update)” today and before anything else, thanks to all of you that attended, we greatly appreciate it. (You can view it anytime via our site here by the way.) I wanted to focus on one particular webinar takeaway in this post: the [...]

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aug 25

Define Your Sweet Spot

I was doing a Q & A session earlier this week with a newly hired New Business Director at RSW. She asked me what pearls of wisdom I could share with her. There are two things that came to my mind that are beneficial to all sales people – regardless of industry – organize your [...]

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aug 16

Prospecting Isn’t Easy Charlie Brown

No One Ever Said It Was Easy Do you know what makes me get up from my seat and do the Snoopy happy dance in my cube? Receiving e-mails from my clients that they have closed NEW BUSINESS from a prospect that I cultivated for them. I got one such email today from a client, [...]

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aug 04

I Want My Money Back

As we alluded to in a prior post, the new business directors here at RSW/US recently attended a very interesting sales training session. Consider this post a part two of sorts, there were all kinds of takeaways “worth mentioning.” Before the instructor began his class, he warned us that he was not “politically correct,” and [...]

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jul 28

RSW/US 2011 Webinar Series

  Update: We’re excited to add a fifth webinar, Realistic Social Media Tools for Agency New Business Prospecting on 12/8 to finish up the year strong! With the success of last year’s webinar series, we’re excited to announce our 2011 Webinar Series. Below is a schedule and registration link for all four no-cost webinars. We [...]

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jul 21

Agency New Business: All Pain & Still No Gain?

Does the title describe your current new business effort? If so, time to ask yourself why. Is it lack of consistency, value of outreach or patience?  It’s usually one (or all) of the three. I’m going to focus on the patience aspect for this post. Agencies seem to lack it when it comes to new [...]

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jul 21

Is Google+ Really An Addition To Your Social Platform?

A friend of mine recently sent me an invitation to Google+, the new social media platform by Google.  At first, I cringed with the thought of having yet another social media platform that needed to be monitored, updated and coddled.  Aren’t my Facebook, Twitter, LinkedIn, Flickr, blog and YouTube accounts enough?  Do I really need [...]

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