RSW/US Twitter Feed:
- What a Supermodel and Pop Star Can Teach You about New Business Development http://t.co/l0MOHt0L
- Agency New Business: Survival of the Fittest http://t.co/jaj8uCId
- Agency Web Sites: Still a Hot Mess http://t.co/JgLlWrPX
For those of you that run full service agencies and saw this week’s Adweek article by Andy McMains: “Marketers to Digital Shops: Diversify or Die”, you probably feel pretty good about the fact that you’re not a digital firm. But not so fast grasshopper…. In the article, McMains cites results from our latest 2011 Client’s Look Ahead at Agencies [...]
If you’re thinking about starting a digital-only Agency, you might want to think again as the growth potential might be somewhat limited long-term. So say Marketers in our latest 2011 “A Marketer’s Look Ahead at Agencies” survey (to be released Monday in Adweek). 67% of Marketers surveyed state that in order for digital shops to [...]
It’s been an interesting couple of weeks on the digital/traditional front. For example: two articles, both from agency principals, with their takes on traditional versus digital shops and the work they do, and to some extent, taking to task the digital agencies for viewing traditional firms as anachronisms. And as I read the above [...]
Ad Agency Social Media: The Upside For Your Clients & the Downside For Your New Business Program
eMarketer released a webinar last week (Slideshare presentation below) that I think will be well worth your time in terms of your clients (and potential clients) vis-à-vis social media. Per the latest post from Daniel Caridi: You will take away: -The numbers to know—how businesses are budgeting for social media and what they are spending -How [...]
Interesting post from Ben Wiener in Imedia connection this week called Digital expertise: Is your agency faking it? Ben talks about the last several years being harder for agencies to turn away business and that there’s been a lot more of the “Yeah, we do that” responses to clients. But as an agency, sometimes that’s [...]
A report by SocialTwist has been causing some commotion this week, with Fast Company reporting “Twitter Crushing Facebook’s Click-Through Rate.” Hmm, let’s take a look at that. First, if you’re not familiar with the report, a brief breakdown via the Fast Company article: According to a new report by marketing firm SocialTwist, Internet sharing trends [...]
We’re proud to have Cathy Rigg Monetti, a partner and brand consultant at Riggs Partners, guest post on the fundamental shifts agencies find themselves in, and how, specifically, Riggs Partners successfully adopted a radical change in their own structure. If you’re a principal of a small to medium sized agency, this post is [...]
Jordan Mccollum at Marketing Pilgrim has a piece on the Hitwise December numbers and I thought they were interesting, as well as potentially helpful to agencies with a retail focus. Per the graph below, downstream traffic from social networks to retail sites is up 37%. As Jordan asks: So is it more because users are [...]
I wanted to post a few interesting charts from our strategic partner, Second Wind Online. Their last Newsletter of 2009 (see link at bottom) had a great piece called The Small + Smart Agency Model. The author, Second Wind’s Tony Mikes, quotes Jim Hughes, of The Brand Establishment, throughout the piece and discusses “the old [...]
What will agency AOR relationships look like in 2010 and how does it affect new business strategy?
Copeland Communications in Victoria, BC write a blog called ‘We Make it All Better,” and their latest post by Doug Brown is titled Are AOR Days Numbered. It reflects much of what we’re hearing from clients and prospects as of late. Per Doug’s post: Over the past few years, the trend away from AOR relationships [...]
