I have to admit, I was somewhat surprised when I read our latest National survey among marketers: 2013 RSW/US Agency-Marketer National survey. We always knew that agency specialization was important. We see it every day when we represent our clients. The tighter we can be when we reach out on their behalf by either shouting [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the LAST Chapter’s summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 16 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 14 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 13 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 12 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 11 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 10 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need to [...]
For those of you that run full service agencies, I recommend reading this Adweek article by Andy McMains: “Marketers to Digital Shops: Diversify or Die.” After reading, you may feel pretty good about the fact that you’re not a digital firm. But not so fast grasshopper…. In the article, McMains cites results from our latest 2011 Client’s Look [...]
If you’re thinking about starting a digital-only Agency, you might want to think again as the growth potential might be somewhat limited long-term. So say Marketers in our latest 2011 “A Marketer’s Look Ahead at Agencies” survey (to be released Monday in Adweek). 67% of Marketers surveyed state that in order for digital shops to [...]
