Do Your Values Inform Your Agency Culture?


Culture in an ad agency is unique to the place and the personalities of the people running the shop. There is the outward agency persona, and then there is the inward “true” cultural persona of the agency that we all work within. Agencies are a business and the established distinctive culture of the place is…
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The “Best Of” Troubling Trends

agency new business

I know it’s hard to believe, but agencies and marketers do occasionally struggle to see eye-to-eye. I see it all too often on the RSW/AgencySearch side of our business.  Marketers coming to us frustrated with their agency’s performance…feeling like they have fallen behind the digital/social curve…feeling like they have lost focus…feeling like they are no…
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Philanthropy Can Be Great…Even When There’s No Purpose


This is our fourth year supporting the international philanthropy Soles4Souls ( and it was our biggest year yet. We raised over 4,000 pairs of shoes (4,212 to be exact) that will be distributed worldwide to help people working to pull themselves out of poverty. Because our level of involvement has increased significantly over the years…
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Marketers See the Holes…and Want Them Plugged!

agency holes

It’s one thing when agencies recognize their shortcomings and try to address them…but it’s a completely different story when marketers see the holes for the agencies.  It’s what seems to be happening today. We recently released our latest survey report: The 2014 Agency-Marketer Business Report.  The survey was completed by 110 senior level marketers and…
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The Agency of the Future Brought Me Back to the Past

Agency of the Future

Had the good fortune to speak at Magnet’s Global meeting in St. Andrews on the topic of “Agency of the Future”. An excellent group of agencies who appear to fully utilize the value of being in a global network. Not only do they seem to get along and enjoy the company of each other, but…
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The Agency of the Future is Now!

The future is now

In our latest 2014 New Year Outlook Survey, we asked marketers and agencies to paint a picture of what they thought the agency world would look like 5 years out. What we quickly learned is that in some respects, the future is now for agencies. In some respects, one could argue that agencies need to…
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10 Agency New Business Questions for Joe Saracino

Joe Saracino

Following is the fourth in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked Joe Saracino from the Erwin Penland agency in Greenville, South Carolina to…
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Agency New Business Discussion with Paul Roetzer of PR 20/20

Paul Roetzer

Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest RSW/US survey:  How do Marketers decide what agency to work with? Paul starts our interview by stating that agencies of the future will…
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Marketers Care Less About Agency Specialization Than You Think


I have to admit, I was somewhat surprised when I read our latest National survey among marketers: 2013 RSW/US Agency-Marketer National survey. We always knew that agency specialization was important. We see it every day when we represent our clients.  The tighter we can be when we reach out on their behalf by either shouting…
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