What’s Your Agency’s Bumper Sticker?


Ever put a bumper sticker on your car? I have – usually during political election seasons. Bumper stickers typically very clearly and very succinctly articulate an idea or a position. If you had to create a bumper sticker for your agency, what would it say? How would it define your point of difference in a…
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Hubspot’s Inbound 2015 – What a Show…And What a Response!


It was back in 2012 that I first experienced Hubspot’s Inbound conference. I was asked to speak on topics related to agency – marketer relationships. In 2012, I remember thinking “holy cow…this is like a revival…everybody is drinking the kool-aid!”   Thousands of marketers and agencies hanging on the edge of everything told to them about…
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Looking At Your Competition Like Looking In The Mirror?

Looking At Your Competition Like Looking In The Mirror

It’s always annoying when you see the click-bait “Death of” or ‘Is X Dead” headline regarding a platform or service, so I was pleasantly surprised with Twitter’s Death Warmed Over in the MediaPost. The author does a nice job of pointing out what Twitter is, and isn’t, in its current state of existence, kicking things…
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Proactive Prospecting + Inbound Marketing = New Business Success


Last year, we asked Peter Caputa, VP of Sales at HubSpot, if he might provide some perspective around what was then, our most recent survey, The RSW/US-Mirren 2014 New Business Tools Report, and Peter was kind of enough to pen a guest post for us. Peter’s post corresponds to one of the chapters in our…
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Is your Agency New Business Plan Ready for Industry Transformation?

Transformation1 Marks Post

Through our daily interactions – and quarterly surveys  –  with both marketers and agencies we see a number of dynamics and trends shaping the “agency of the future”. These forces give insight to agency capabilities and culture that will be important to success as our industry evolves. The recent CMO.com article, 15 Mind-Blowing Stats About…
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Do Your Values Inform Your Agency Culture?


Culture in an ad agency is unique to the place and the personalities of the people running the shop. There is the outward agency persona, and then there is the inward “true” cultural persona of the agency that we all work within. Agencies are a business and the established distinctive culture of the place is…
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The “Best Of” Troubling Trends

agency new business

I know it’s hard to believe, but agencies and marketers do occasionally struggle to see eye-to-eye. I see it all too often on the RSW/AgencySearch side of our business.  Marketers coming to us frustrated with their agency’s performance…feeling like they have fallen behind the digital/social curve…feeling like they have lost focus…feeling like they are no…
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Philanthropy Can Be Great…Even When There’s No Purpose


This is our fourth year supporting the international philanthropy Soles4Souls (www.soles4souls.org) and it was our biggest year yet. We raised over 4,000 pairs of shoes (4,212 to be exact) that will be distributed worldwide to help people working to pull themselves out of poverty. Because our level of involvement has increased significantly over the years…
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Marketers See the Holes…and Want Them Plugged!

agency holes

It’s one thing when agencies recognize their shortcomings and try to address them…but it’s a completely different story when marketers see the holes for the agencies.  It’s what seems to be happening today. We recently released our latest survey report: The 2014 Agency-Marketer Business Report.  The survey was completed by 110 senior level marketers and…
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The Agency of the Future Brought Me Back to the Past

Agency of the Future

Had the good fortune to speak at Magnet’s Global meeting in St. Andrews on the topic of “Agency of the Future”. An excellent group of agencies who appear to fully utilize the value of being in a global network. Not only do they seem to get along and enjoy the company of each other, but…
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