RSW/US Twitter Feed:
- Thanks to Deb Budd, from @secondwindbuzz for the guest post on our ANB blog! http://t.co/1OHDeEXg
- IPO hangover? “Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers." http://t.co/DTANzFsE
- Social: "it’s at the point now where marketers need to show results." http://t.co/vj2LmAqL
- Survey: "The top agency concern is client attraction." Keep that new business train rolling! http://t.co/YRLCjXhI
I came upon a post from Dosh Dosh about adding value. It’s something we espouse here at RSW/US, but I cringe at the phrase-it’s just become so trite. So I liked going back to the tried and true: Because some people still don’t get it. What’s the underlying principle for successful online marketing, selling or [...]
In a recent exchange between me and Michael Gass on the RSW/US blog, two different points of view emerge relative to the active (or passive) nature of Social Media used by agencies for the benefit of driving their own new business. I agree with Michael that Social Media is a must for any good agency [...]
One of our New Business Managers passed an article around this morning from the Miami Herald site entitled PR and Advertising are at a Crossroads. I doubt anyone that reads this blog or is a part of the agency world needs to be reminded of this “crossroads,” but the article has a few interesting points. [...]
Getting a feel for how you view your world relative to other agency principals is essential to effectively positioning yourself, essential to effectively running your agency, and essential to effectively managing your existing clients. Attend conferences, participate in agency forums. A good network is Second Wind Network (http://www.secondwindonline.com/). This is a group that helps over [...]
