RSW/US Video: Your prospects are investing in themselves, are you?

RSW/US’s Lee McKnight with the next video in our “60 Second Series,” pulled from our 2017 New Business Outlook Report. This second video is all about investment: your prospects are investing in themselves, are you investing in your firm?

Marketer Comments

Comments

Like in past New Year Outlook survey reports, we asked for marketer comments about what they felt was most troubling trend they were seeing as it related to agencies. These will just give you a flavor for where marketers’ heads are at – which hopefully can help you better manage how you deal with your…
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Another Agency Pitch…and Another Amazing End

Agency pitch miss

In the final phases of an agency search for one of the nation’s largest credit unions and once again, I found it amazing. I had an opportunity last week to sit through three pitch presentations from three agencies that all met the criteria of what we were looking for to support his client’s business. The…
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Combating the rise of in-house agencies

In-House Agencies-Friend or Foe? We’ve talked about trends like increasing amounts of project work from our latest survey report, and another is the rise of in-house agencies. Nearly 80% of agencies predict their clients will move some marketing services in-house in 2017-that’s a 23% increase over 2016’s prediction. Now it’s only that-a prediction, but it’s…
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The 3C’s to Successful Pipeline Building

Consistency

The 3C’s to Successful Pipeline Building. Too many agencies prospect in fits and spurts. Too many agencies are terrible at marketing themselves. Too many agencies don’t take the time to build an organized new business process. Winning new business starts with building a solid pipeline of potential opportunities. Building a solid pipeline starts with developing…
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Client Turnover-Uncomfortably Numb

Client Loyalty, Project Work and Agency New Business I had an agency principal describe his current feelings toward the agency business recently, and on the whole, he still enjoys what he does, has a strong agency and is, for the most part, keeping up with new business. But he’s staying about the same year over year,…
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When Times Are Good…They Can Look Good

Agency New Business Hope

“We’re Starting The Year Out With A Lot of New Business, So I Think All Is Good.” Something I have heard from agencies more this January than in month’s past.  And while this is great, agencies need to think beyond what is today and plan for tomorrow – on two fronts: Investment in their business…
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Kaizen for Agency New Business

Kaizen for agency new business

Agency new business. Never static. Always changing. This includes the tools you use, the process you employ, and the people that support the program. It also includes an objective look at what’s working and not working on an on-going basis. Just left a meeting with a current marketing agency client that has been with us…
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You Need New Business Insurance

The good news: heading into last year, ad agency employment reached its highest level since 2001. Given the tumultuous and ever-evolving nature of the industry, especially post-2008, it’s fantastic to see-but from a new business standpoint, the good times tend to make agencies forget a few things. New Business Insurance? Why and what is this…
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“61 in 16!”

agency new business

61 wins for our agency clients in 2016! How sweet it is! We set closing goals for our clients every Quarter…and every Quarter this year we exceeded those goals, which made the entire RSW/US organization feel great! It was about 7 years ago (we started in 2005) that we changed the orientation of our firm…
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