Inbound For Agency New Business-Build It. . . And They Will Not Come

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Too many marketing services firms treat their inbound strategy for new business like Kevin Costner in the movie Field of Dreams: “build it and they will come,” but it won’t work that way. In this brief video, Lee McKnight, Director of Business Development for RSW/US, describes four key big-picture components of an effective inbound strategy…
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Do Your Values Inform Your Agency Culture?

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Culture in an ad agency is unique to the place and the personalities of the people running the shop. There is the outward agency persona, and then there is the inward “true” cultural persona of the agency that we all work within. Agencies are a business and the established distinctive culture of the place is…
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Agency Search & Rescue – “Top 10 List” from the Front Line

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It’s been five years since we started RSW/AgencySearch and we’ve amassed our own “Top 10 List” of tips from the front line of pitching, RFI responding, and general review “etiquette” that can help agencies better their chances of winning when in a review. Here we go: #10 – Don’t overstate your experience.  Because you’ll be…
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If Agency New Business was a Rabbit Hunt, how many rabbits would you chase?

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  Our recent webinar, Frustration Breeds Opportunity – Tensions between Agencies and Marketers, describes dynamics that increase the challenges for new business development. Just a couple among them are: 1. Marketers tend to be consolidating agencies 2. A majority of agencies express intent to be increasingly aggressive in new business activity. 2015 is almost a…
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RSW/US In The Guide to New Business Tools for Agencies

The Guide to New Business Tools for Agencies

We were honored to be included in HubSpot’s Agency Post blog this week (The Guide to New Business Tools for Agencies) as a featured New Business option for agencies. Per the post: Making connections with the right people is the key to being successful at new business. But there’s only so much you can do…
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They’re Consolidating…Are You?

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Agency consolidation is on the rise…and I’m not talking the acquisition type of consolidation. Marketers are consolidating the number of agencies they are using…and expect that trend to continue. In our recently released 2015 New Year Outlook Report, we asked the question: “How many marketing agencies (not including independent contractors/individuals) do you have supporting your…
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