Future-Proofing Your Agency: Be like a Mountain Goat

Mountain Goat

On a regular basis, we survey Marketers individually for input that establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to assess the ability their agency exhibits in keeping pace with the evolution of digital marketing.   With only 47% of Marketers saying their agency is ahead of the “digital…
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Future-Proofing Your Agency: Be like a Honey Bee

Honey Bee

If an outside observer remarked that your agency team appear “as busy as bees”, that could be a good thing. Particularly, if they are busy on the right things – things that matter for moving your clients and your own firm forward. However, that’s not what is most important about the Honey Bee when it…
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Future-Proofing Your Agency Video: Be The Badger

Future-Proofing Your Agency Video: Be The Badger

Another animal highlighted in our infographic, 8 Animal Traits You Need to Future-Proof your Agency: the Badger. Badgers are tenacious and competitive-traits every agency needs to succeed, but another trait the Badger possesses, especially relevant in this time of rapid marketing technology evolution and proliferation of media: being a “real-timer”. Just what does that mean?…
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Future-Proof Your Agency: Be like a Badger

Badger video

  Tenacious.  Competitive. These are just a couple of words to describe the Badger, one of the animals highlighted in our Infographic, 8 Animal Traits You Need to Future-Proof your Agency. It’s fairly obvious that these are traits an Agency needs to possess for success.  But yet another trait of the Badger is very relevant…
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Future-Proofing Your Agency Video: Be The Horse

infographic-banner-horse

A survey that we run annually with Marketers establishes benchmarks on how their current agency is performing. One of the questions asks them to rate how reliable their agency is in consistently doing an excellent job on a 10-point scale. This goes beyond creative, media planning and buying; it includes the agency’s ability to discern…
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Future-Proof Your Agency: Be like a Horse

Horse

A survey that we run continuously with Marketers individually establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to rate how reliable their agency is in consistently doing an excellent job on a 10-point scale. This goes beyond creative, media planning and buying; it includes the agency’s ability to…
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Agency of the Future – Infographic and Video Series

Agency of the Future

RSW/US Surveys Paint the Picture of the Agency of the Future.   It’s a jungle out there – so we’ve put together an infographic and video series on the 8 animal traits your agency needs to survive the future. In this first video, we introduce the series and chart the course for the fun and informative videos…
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Agency New Business And The Demise of Voicemail-What to Do About It

Agency New Business And The Demise of Voicemail-What to Do About It

When corporate powerhouses like Coca Cola and JP Morgan Chase eliminate employee voicemail services, it may seem that the job of agency new business development just got harder. Hold the phone though! It’s an opportunity to leverage live conversations, as well as other prospecting resources.

New Business Meeting Readiness: How to Plan the Relationship?

peapod_cropped__medium

  “When we are planning for a conversation or meeting, typically we think about the task and objectives.  But how much time do we plan the relationship?…how can we connect at a deeper level…?”   These lines jumped out at me as I recently read excerpts of an interview conducted by the Center for Creative…
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Agency New Business Prospect Volume-What’s The Magic Formula?

Agency New Business Prospect Volume-What’s The Magic Formula

I was on a call with a few agency principals and the subject of prospect/list volume came up. They were in the position of having an abundance of work with one (large) client, a very smart, talented mid-size agency, and wanted to be selective about what they went after. I mean, really selective, like potentially…
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