RSW/US Twitter Feed:
- Thanks to Deb Budd, from @secondwindbuzz for the guest post on our ANB blog! http://t.co/1OHDeEXg
- IPO hangover? “Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers." http://t.co/DTANzFsE
- Social: "it’s at the point now where marketers need to show results." http://t.co/vj2LmAqL
- Survey: "The top agency concern is client attraction." Keep that new business train rolling! http://t.co/YRLCjXhI
The great Ray Davies, lead singer/songwriter of The Kinks said it well: Show a little bit of emotion, A little bit of real emotion I’ve discussed the questions at the end of our new business surveys in a previous post, but take a look at four of the answers to our question, If you had [...]
As a new business director at RSW/US, I often have the chance to review pitches that my clients present to prospects sometimes before and sometimes after the pitch. There are a few common themes that stand out in many of these presentations, such as all agencies pretty much use the same language as other agencies [...]
Alright, that’s not entirely true, but it is one of the four takeaways Sean Carton came away with from our survey (2011 Survey-Client’s Look Ahead at Agencies) in his ClickZ article this week. Sean is chief strategy officer at idfive in Baltimore (go see them here) and he does a really nice job of filtering out key findings from [...]
As part of our quarterly surveys, we ask Marketers several agency-based questions on initial pitches, introductory meetings and meeting follow-up, and then post those comments unedited at the end of each survey. These comments sometimes get lost amidst the initial survey findings, but as an agency, you can find some insightful comments there. To give you [...]
Of all the different facets of agency new business, it’s interesting that one particular is often ignored: the reasons why, after an initially good, or great conversation, you didn’t get that initial face-to-face meeting. Ask yourself what the percentage of your new business activity falls into this category-how many conversations are out there that you [...]
Some great buzz from our latest survey and always interesting are the social media reactions. The most tweeted was some variation of RSW/US Survey Finds That Digital-Only Shops Must Diversify to Stay Relevant and a small (and often humorous) minority re-tweeted with something like no duh, old news or my favorite, no s**t batman! I [...]
For those of you that run full service agencies and saw this week’s Adweek article by Andy McMains: “Marketers to Digital Shops: Diversify or Die”, you probably feel pretty good about the fact that you’re not a digital firm. But not so fast grasshopper…. In the article, McMains cites results from our latest 2011 Client’s Look Ahead at Agencies [...]
If you’re thinking about starting a digital-only Agency, you might want to think again as the growth potential might be somewhat limited long-term. So say Marketers in our latest 2011 “A Marketer’s Look Ahead at Agencies” survey (to be released Monday in Adweek). 67% of Marketers surveyed state that in order for digital shops to [...]
Creativity’s not dead (thankfully) but agencies have to change their mentality to also focus on the business of advertising. If there’s one reminder I took away from the Mirren Conference last week, it’s this, a la David Ogilvy: never forget when it’s all said and done, advertising is about selling, period. One overriding theme last [...]
We triumphantly returned from the 2011 Mirren New Business Conference this week with a head full of knowledge. We enjoyed being a sponsor and thanks to all those agency folks we talked to, it was a very good conference. The post title came from what was probably one of my favorite quotes of the week, [...]
