Our Agency New Business Thought Leader panel just keeps giving! Hopefully, you’ve had the chance to see the 2016 RSW/US Thought Leader Report, and related material.* In addition to providing questions and advice for the survey, each of the six participating Thought Leaders generously shared time for a more in-depth interview around the area of […]
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Our Agency New Business Thought Leader panel generated a wealth of insight. Hopefully, you’ve had the chance to see the 2016 RSW/US Thought Leader Report, and related blog posts*. In addition to providing questions and advice for the survey, each of the six participating Thought Leaders generously shared time for a more in-depth interview around […]
Not just nagging here: doing the homework on your prospects is crucial. Marketer feedback from the 2016 RSW/US New Year Outlook Survey brings up a recurring theme: marketers feeling like their agencies do not understand sufficiently their business, their industry or the challenges they face. Certainly, marketers want their current agency partners to be vested, […]
Tim Williams-The Ignition Group: Agency New Business Success is NOT about LOCATION!
Ad Agency New Business, Ad Agency New Business Tips, Agency Positioning, Brand Ambassadors, New Business Development Challenges, New Business Development Positioning, New Business Development Reports, Thought Leaders, UncategorizedIf in Real Estate, it’s all about location, location, location, in Agency New Business, it’s all about Position, Position, Position. The importance of a strong, differentiated agency position is a clear theme of our 2016 Thought Leader Survey Report. Tim Williams, one of our Thought Leader Panelists is the Founder and Managing Director of The […]
Peter Caputa IV of HubSpot: Differentiate and Articulate – Emphatically
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Agency Positioning, Inbound programs, New Business Development Challenges, New Business Development Positioning, New Business Development Prospecting, New Business Development Reports, Thought Leaders, UncategorizedThe importance of differentiated agency positioning comes through from yet another of the 2016 RSW/US Thought Leader Survey panelists, Peter Caputa IV. Peter is a Vice President of Sales at HubSpot, where he oversaw HubSpot’s global agency partner program from inception in 2009 to 40% of HubSpot’s new business and 2900 agency partners by the […]
In a recent client kickoff with an agency client, one of the principals said, “You know I get so many sales calls and emails and in the majority of them, they end with “we’d love to set some time to meet, we’d love to introduce ourselves, we’d love to. . . .something.” She went on to […]
Jay Baer of Convince and Convert: Account-Based Marketing –What’s in it for Agency New Business?
Ad Agency New Business, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Prospecting, New Business Development Reports, Thought Leaders, UncategorizedOur 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry. Each panelist also offered a piece of agency new business advice. Best-selling author and consultant, Jay Baer is one of the contributors to the survey. Jay’s blog, Convince and Convert, is the #1 content […]
Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry. Each panelist also offered a piece of agency new business advice. Blair Enns, founder of Win Without Pitching is one of the Thought Leader panelists. Win Without Pitching is a sales and marketing training […]
It’s inevitable-in sales you have peaks and valleys, it’s not for the weak of will. The successful salesperson knows what to do to get out of the valley, but I hear of and see people that are responsible for driving agency new business who wallow in that valley. Why? Two reasons. 1) You’re waiting For […]
In physics perhaps, position is relative. In the agency new business world, however, a “relative position” could place you off the chart. Of the many intriguing insights exposed through our 2016 Thought Leader Survey, one is: Although the six participating Thought Leader panelists posed questions across a range of topics, the importance of strong, differentiated […]