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Category: Ad Agency Social Media

dec 17

10 Agency New Business Questions for Joe Saracino

Following is the fourth in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked Joe Saracino from the Erwin Penland agency in Greenville, South Carolina to […]

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jun 30

The Inbound Challenge – Part I

In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools, we surveyed over 300 agency executives, asking questions about their usage of, and perceived effectiveness of various new business platforms and the tools offered within those platforms. We presented 12 different platforms, from SEO Tools, to Presentation Software, to Research and List services. […]

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may 28

Agency New Business Discussion with Paul Roetzer of PR 20/20

Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest RSW/US survey:  How do Marketers decide what agency to work with? Paul starts our interview by stating that agencies of the future will […]

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jun 13

In Agency New Business, Who Wins?

Of course the Agency wins…right?  They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is, frankly, an all or nothing affair. Either both win, or neither wins…and the burden of […]

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mar 20

Socially Charged Agency New Business

Social media is inherently passive.  You post, only a handful will come (if you’re lucky).  You tweet, and maybe some will listen.  You like, and few care.   In our 2011 “Client’s Look Ahead at Agencies” only 12% of Marketers stated that social media plays an active role in helping them find a new firm. […]

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mar 07

You Can’t Hashtag Your Way to Social Change

In a recent FastCompany article, Courtney Martin talks about the dangers of relying too heavily on what’s hot in social media, the need for integration of traditional platforms, and the need to recognize that change takes time to influence and to not expect an overnight reversal of attitudes and consumer behavior. She talks about it in […]

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oct 20

Could Peanut Butter Be the New World Series?

According to our most recent RSW/US survey report, two-thirds of marketers stated that digital agencies needed to evolve to offer more traditional services to remain relevant.  Also, of those marketers surveyed, only one-fourth were using an agency that was exclusively digital, social or SEO focused.   So what’s a digital agency to do? Digital agencies […]

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mar 10

Ad Agency New Business: Blogging Basics You Shouldn’t Miss

I occasionally like to get back to blogging basics and this post does just that.  Michael Gass, on his Fuel Lines blog, mentioned in his post 10 Tips for Writing for the Web for Ad Agency New Businesss a social media study by King Fish Media, HubSpot and Junta42, pointing out this stat: “Businesses (agencies) that […]

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feb 08

Marketers & Agencies Start The Week Rough In Social Media & By The End of The Week Forget It Exists At All

After the Super Bowl and Kenneth Cole Twitter flub this past week, I had a few observations I thought were quite insightful, until I read a few other posts/Tweets expressing similar thoughts. (Oh well.) So rather than forgo my brilliant thoughts, I’ll incorporate a few of the aforementioned posts to make my point; which is: for all […]

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jan 27

Ad Agency Social Media: The Upside For Your Clients & the Downside For Your New Business Program

eMarketer released a webinar last week (Slideshare presentation below) that I think will be well worth your time in terms of your clients (and potential clients) vis-à-vis social media. Per the latest post from Daniel Caridi: You will take away: -The numbers to know—how businesses are budgeting for social media and what they are spending -How […]

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