RSW/US Twitter Feed:
- What a Supermodel and Pop Star Can Teach You about New Business Development http://t.co/l0MOHt0L
- Agency New Business: Survival of the Fittest http://t.co/jaj8uCId
- Agency Web Sites: Still a Hot Mess http://t.co/JgLlWrPX
Guest post by RSW/US New Business Director Kris Klopp According to our most recent RSW/US survey report, two-thirds of marketers stated that digital agencies needed to evolve to offer more traditional services to remain relevant. Also, of those marketers surveyed, only one-fourth were using an agency that was exclusively digital, social or SEO focused. [...]
I occasionally like to get back to basics and this post does just that. Michael Gass, on his Fuel Lines <http://fuelingnewbusiness.com/> blog, mentioned in a post last week (10 Tips for Writing for the Web for Ad Agency New Businesss) a social media study by King Fish Media, HubSpot and Junta42 and pointed out this [...]
After the Super Bowl and Kenneth Cole Twitter flub this past week, I had a few observations I thought were quite insightful, until I read a few other posts/Tweets expressing similar thoughts. (Oh well.) So rather than forgo my brilliant thoughts, I’ll incorporate a few of the aforementioned posts to make my point; which is: for all [...]
Ad Agency Social Media: The Upside For Your Clients & the Downside For Your New Business Program
eMarketer released a webinar last week (Slideshare presentation below) that I think will be well worth your time in terms of your clients (and potential clients) vis-à-vis social media. Per the latest post from Daniel Caridi: You will take away: -The numbers to know—how businesses are budgeting for social media and what they are spending -How [...]
I ask the question sincerely. Of the social media platforms we use most often, here’s how they rank in terms of leads and business won: 1) The ANB Blog 2) Twitter 3) LinkedIn 4) Facebook Facebook just doesn’t rank up there in terms of new business for RSW/US, but that certainly doesn’t mean it couldn’t. [...]
Looking to 2011, we’ve got a lot on our plate: potential new site and blog re-design, webinar and conference plans and other good stuff. But a big focus for us in 2011 will be analytics and just how effective our efforts to bring in new business really are. Sure, we get good feedback via WOM, [...]
What does the comments section do for you? Traditional thought is the more the better, speaking very generally. It’s an indication of blog popularity, can be helpful in regards to site backlinks, etc. But a few recent examples I’ve come across cast a different light on the traditional thought process. Bottom line: just because you’re [...]
Yes, Another Post on Ways LinkedIn Can Help You Win New Business (but it will help, I promise)
I know, another blog post on the X (insert number here) things you need to know about yet another social media platform, but before you stop reading, here’s why I’m posting on the topic of LinkedIn. I believe I’ve said it previously, but social media for agency new business is like new business overall, in [...]
I would be interested to hear the answer to the above, as we’ve been asking this question lately. May seem silly to ask or at the very least counterintuitive, but take a look, randomly, at any agency’s blog. After seeing a few you may ask yourself the following questions: -Who exactly is their audience, [...]
Two intriguing posts that caught my attention this week came from The Ad Contrarian and Mack Collier’s blogs. Both these posts touched on questions we’re asked from agency clients as we help them with their social media programs. More specifically the value and return social media delivers commensurate with the time devoted to [...]
