Of course the Agency wins…right? They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is, frankly, an all or nothing affair. Either both win, or neither wins…and the burden of [...]
Social media is inherently passive. You post, only a handful will come (if you’re lucky). You tweet, and maybe some will listen. You like, and few care. In our 2011 “Client’s Look Ahead at Agencies” only 12% of Marketers stated that social media plays an active role in helping them find a new firm. [...]
In a recent FastCompany article, Courtney Martin talks about the dangers of relying too heavily on what’s hot in social media, the need for integration of traditional platforms, and the need to recognize that change takes time to influence and to not expect an overnight reversal of attitudes and consumer behavior. She talks about it in [...]
According to our most recent RSW/US survey report, two-thirds of marketers stated that digital agencies needed to evolve to offer more traditional services to remain relevant. Also, of those marketers surveyed, only one-fourth were using an agency that was exclusively digital, social or SEO focused. So what’s a digital agency to do? Digital agencies [...]
I occasionally like to get back to basics and this post does just that. Michael Gass, on his Fuel Lines <http://fuelingnewbusiness.com/> blog, mentioned in a post last week (10 Tips for Writing for the Web for Ad Agency New Businesss) a social media study by King Fish Media, HubSpot and Junta42 and pointed out this [...]
After the Super Bowl and Kenneth Cole Twitter flub this past week, I had a few observations I thought were quite insightful, until I read a few other posts/Tweets expressing similar thoughts. (Oh well.) So rather than forgo my brilliant thoughts, I’ll incorporate a few of the aforementioned posts to make my point; which is: for all [...]
Ad Agency Social Media: The Upside For Your Clients & the Downside For Your New Business Program
eMarketer released a webinar last week (Slideshare presentation below) that I think will be well worth your time in terms of your clients (and potential clients) vis-à-vis social media. Per the latest post from Daniel Caridi: You will take away: -The numbers to know—how businesses are budgeting for social media and what they are spending -How [...]
I ask the question sincerely. Of the social media platforms we use most often, here’s how they rank in terms of leads and business won: 1) The ANB Blog 2) Twitter 3) LinkedIn 4) Facebook Facebook just doesn’t rank up there in terms of new business for RSW/US, but that certainly doesn’t mean it couldn’t. [...]
Looking to 2011, we’ve got a lot on our plate: potential new site and blog re-design, webinar and conference plans and other good stuff. But a big focus for us in 2011 will be analytics and just how effective our efforts to bring in new business really are. Sure, we get good feedback via WOM, [...]
What does the comments section do for you? Traditional thought is the more the better, speaking very generally. It’s an indication of blog popularity, can be helpful in regards to site backlinks, etc. But a few recent examples I’ve come across cast a different light on the traditional thought process. Bottom line: just because you’re [...]
Last updated by at .
