RSW/US Twitter Feed:
- Thanks to Deb Budd, from @secondwindbuzz for the guest post on our ANB blog! http://t.co/1OHDeEXg
- IPO hangover? “Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers." http://t.co/DTANzFsE
- Social: "it’s at the point now where marketers need to show results." http://t.co/vj2LmAqL
- Survey: "The top agency concern is client attraction." Keep that new business train rolling! http://t.co/YRLCjXhI
We’re continuing to look at the results of our most recent new business survey we co-sponsored with Second Wind and wanted to take a look at some of the responses so far, specifically those referring to agency social media use. We’ll start with a mention from @robleavitt via Twitter: “@RSWUS – nice work on the [...]
I wrote a post not too long ago about some rookie mistakes we see agencies making online (like not linking to your blog from your site, no social media buttons on your homepage, etc.). Consider this post something of a part two. A brief list below of online occurrences that, best case, will win you [...]
“According to a new survey of 1,400 CIOs of companies with 100 or more employees, 54% now completely block employees from accessing social networking sites at work.” This is taken from Mashable, from a piece written by Adam Ostrow and, per the title of this post, reaffirmed that agencies can’t rely on social media alone [...]
In my last “Danger” post on the AAAA’s blog (August 21,2009), I spoke of the dangers associated with agencies not participating in social media (for themselves) or participating and not keeping current, or activating their social media efforts. I recently spoke with an agency principal who has met with a lot of success using social [...]
There’s so much out there on what you should do with Twitter to make it successful, but I thought I’d share some very simple guidelines we’ve personally used to help us (RSW/US that is) increase our prospect following. These come from Gregory Ferenstein’s Fast Company blog, the FC Expert blog. I’ve listed his 5 tips [...]
Here at RSW/US, we talk to hundreds of agencies a week and also explore about as many agency web sites. It’s always refreshing to see agencies creating sites that embrace their prospective clients, rather than creating sites to satisfy their creative wants. In the same way, it’s also inspiring to see how agencies are incorporating [...]
I recently saw a preview for the new Bruce Willis movie “Surrogate,” where people have robot clones that go out into the real world and live so that the humans can stay in the safety of their own homes and live vicariously through their robots. At first, I thought this was a ridiculous concept, until [...]
(August, 2010 update: No) We’re not the first to blog about SideWiki and won’t be the last, but it’s already causing quite a furor. I can’t even begin to post all the links regarding it, so I won’t, but a few points of note. First, for the uninitiated, SideWiki lets you read and post [...]
In our digital society, where people expect access to what they want, when they want it and how they want it, information satisfaction is just a click away. The whole landscape has changed as media consumers are now producers – just ask Janis Krums – who was the first to post pictures of the amazing [...]
In a recent RSW/US survey on the Social/Digital landscape, there appears to be a clear and present opportunity for PR firms to take ownership of the social/digital space. (Download full survey results here.) The survey also suggests that PR firms might have a somewhat inflated view of the long-term health of the PR industry. 73% [...]
