Agency Chemistry

I just completed two agency searches on the RSW/AgencySearch side of our business and both really brought to life the importance of two types of chemistry during an agency search. Chemistry as we all traditionally know it – client-agency chemistry is of central importance. If the marketing client doesn’t feel good about you or your […]

Agency Search Consultant

It’s been 4 years since starting RSW/AgencySearch and it seems that the problems that persisted in the agency search “consultants” business when we started the company, still exist today. Twice since starting the company have the 4A’s and the ANA had to come out and collectively remind search consultants that they need to put effort […]

Long agency review lists might sound like a great thing to many marketers… But in reality, they have just the opposite effect:  they harm review processes. My desire when shopping is to want to look at as many options as possible before making a decision. I know that in the end, there is a diminishing […]

Paul Roetzer

Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest RSW/US survey:  How do Marketers decide what agency to work with? Paul starts our interview by stating that agencies of the future will […]

The last two searches we’ve managed on the RSW/AgencySearch side of our business (one for Mercy Health in Michigan and the other for Legrand) – while different in a good number of respects, were very similar in terms of their new business outcome. These guys know their stuff! In both cases, the marketers stated that […]