RSW/US Twitter Feed:
- What a Supermodel and Pop Star Can Teach You about New Business Development http://t.co/l0MOHt0L
- Agency New Business: Survival of the Fittest http://t.co/jaj8uCId
- Agency Web Sites: Still a Hot Mess http://t.co/JgLlWrPX
Let me start by saying that if you’re a mid-to-small size agency and you want to be considered for searches that come the way of our sister group, RSW/AgencySearch, they are all about helping Marketers find better mid-to-smaller size firms. Simply register on RSW/US’ site (at no cost to you) and RSW/AgencySearch will reach out if something fits the [...]
With fewer Marketers reaching out and paying for Agency Search Consultants to help them manage their searches for new agencies (click here for AdWeek article), it is time to really step up your outreach. Particularly given we’re rolling into the pre-planning/new budget setting/re-evaluate my agency season. If you don’t have a well organized agency new [...]
Recently reviewed (post mortem) an RFP response by an agency. He was looking for some perspective/thoughts as to why they might not have been chosen to move to the next round. He was looking for some ideas that might help him the next time their agency was offered the opportunity to participate in an agency new [...]
In the 5 years I’ve been in the business of helping agencies find new business, I’ve heard complaint after complaint about the RFP process – from both sides of the fence – agencies and marketers. There are some firms that charge agencies to register in their database and some firms that make agencies “join” their [...]
