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Category: PR Firm New Business

aug 19

Social Media & PR: Beyond the No. 2 Pencil

In my previous post, I broke down the voluminous (at least by today’s ADD standards-people don’t read anymore right?)  article from Mashable on the future of the press release and today we’ll focus on what their pros consider the current limitations of social media in the PR context. Question: If the version of social media currently […]

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aug 18

5 Predictions on the Future of the Press Release

  In the last year, we’ve posted on the “demise” of the press release (R.I.P. Press Releases) and on the advantages PR firms have over agencies in taking the lead on social media (Do PR Firms have the leg up in terms of their ability to manage the measurement of social media), so I was […]

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sep 24

Do PR Firms have the leg up in terms of their ability to manage the measurement of social media?

I wanted to round out our current focus on PR firms this week, flowing from our recent survey, Agencies’ and Clients’ perspective on the Social/Digital Landscape. We’ve gotten some great feedback, on Twitter especially, as well as from the blogging community. Specifically, we were introduced to The Marketing Tech blog and a post by one […]

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sep 21

PR Outlook May Not Be As Rosy As You Think…But The Opportunity to “Win” The Social/Digital Game Is Strong

In a recent RSW/US survey on the Social/Digital landscape, there appears to be a clear and present opportunity for PR firms to take ownership of the social/digital space. (Download full survey results here.)The survey also suggests that PR firms might have a somewhat inflated view of the long-term health of the PR industry. 73% of […]

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