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Category: PR Firm New Business

aug 19

Social Media & PR: Beyond the No. 2 Pencil

In my previous post, I broke down the voluminous (at least by today’s ADD standards-people don’t read anymore right?)  article from Mashable on the future of the press release and today we’ll focus on what their pros consider the current limitations of social media in the PR context. Question: If the version of social media currently […]

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aug 18

5 Predictions on the Future of the Press Release

  In the last year, we’ve posted on the “demise” of the press release (R.I.P. Press Releases) and on the advantages PR firms have over agencies in taking the lead on social media (Do PR Firms have the leg up in terms of their ability to manage the measurement of social media), so I was […]

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sep 24

Do PR Firms have the leg up in terms of their ability to manage the measurement of social media?

I wanted to round out our current focus on PR firms this week, flowing from our recent survey, Agencies’ and Clients’ perspective on the Social/Digital Landscape. We’ve gotten some great feedback, on Twitter especially, as well as from the blogging community. Specifically, we were introduced to The Marketing Tech blog and a post by one […]

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sep 23

R.I.P. Press Releases

In our digital society, where people expect access to what they want, when they want it and how they want it, information satisfaction is just a click away. The whole landscape has changed as media consumers are now producers – just ask Janis Krums – who was the first to post pictures of the amazing […]

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sep 21

PR Outlook May Not Be As Rosy As You Think…But The Opportunity to “Win” The Social/Digital Game Is Strong

In a recent RSW/US survey on the Social/Digital landscape, there appears to be a clear and present opportunity for PR firms to take ownership of the social/digital space. (Download full survey results here.)The survey also suggests that PR firms might have a somewhat inflated view of the long-term health of the PR industry. 73% of […]

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may 20

PR Firm New Business & Advertising Agency New Business-Apples and Oranges

There are some things that are just meant to be together, like peanut butter and jelly, Mork and Mindy, and that powerful combination of marketing and public relations. I spent 10 years as a PR Manager before joining RSW. During that time, I often felt that I was the red headed step child of the […]

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