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Category: RSW/US Agency New Business Resources

jul 09

Agency New Business Thought Leader Survey

It’s not often you get this many Agency New Business Thought Leaders in the same room: Jay Baer  Tom Martin  Tim Williams  Tony Mikes  Paul Roetzer  Michael Gass  Peter Caputa  In fact, not sure I’ve ever seen all of them together in the same “room”…until now! We at RSW/US are hosting our 1st Annual Agency […]

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feb 19

Have You Tried This New Business Technique To Break Through To Prospects?

In a recent conversation with an agency principal, she was discussing the difficulty in finding better new business techniques to break through to prospects, which undoubtedly, is a large part of the new business challenge. Part of our service at RSW/US is doing just that, but if you’re handling agency new business in-house,   A […]

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aug 19

Agency New Business: Put On That Damn Sales Hat (Chapter 2: Prospects Don’t Care About You!)

This is Part 2 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

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jul 12

RSW/US Social Media Webinar Now Available!

Thanks to all who attended this week’s webinar on the changes in social/digital media since 2009.  Great turnout…with agencies from all over the country.  Appreciate the kind feedback and follow-up questions that were sent to me after the presentation. This short, 30-minute webinar is now available on our site @Webinars. The webinar is broken down […]

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jun 13

In Agency New Business, Who Wins?

Of course the Agency wins…right?  They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is, frankly, an all or nothing affair. Either both win, or neither wins…and the burden of […]

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may 08

Pretend Your Prospective Client Has ADD (and is not medicated)

Post by RSW/US Owner & President Mark Sneider In last week’s Mirren Business Development Conference, there were a couple of sessions led by Agency New Business Search Consultants. The challenge with sessions like this is that most of the Agency Search Consultants only deal with very large searches that typically involve much larger Agencies. Many of the Agencies attending […]

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apr 17

The Second Hardest Part about Agency New Business

I admire our New Business Directors. It is one of the toughest jobs on the planet. Persistent, yet polite. Skin as tough as steel. Smart, creative, strategic. Able to wear their Agencies on their sleeves and sell ethereal agency offerings with enthusiasm and zeal.   Focus On The Close It was about 3-4 years ago […]

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mar 01

(Another) New Beginning

Monday marked the fourth office move in six years for RSW/US. With each move, I try to plan for long-term growth, but every time we move, we seem to fill up our space more quickly than anticipated as our client roster grows at a consistently fast clip and the tenure of our client base grows […]

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jan 10

Agency New Business Prospects on the Rise – So Beware!!

In our latest survey featured in Monday’s Adweek (2012 New Year Outlook Report – Agency and Marketer Expectations for the Coming Year), Agencies are feeling pretty good about the prospects for new business in 2012. A lot of Agency enthusiasm for 2012 (as reported in our survey) is driven by the number of new business opportunities […]

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nov 30

Cobblers Helping Children

11/11/11 marked two special occasions at RSW/US: 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our first annual Soles4Souls campaign. With the help of about a half dozen of our agency clients and our own efforts, we raised the […]

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