RSW/US Twitter Feed:
- What a Supermodel and Pop Star Can Teach You about New Business Development http://t.co/l0MOHt0L
- Agency New Business: Survival of the Fittest http://t.co/jaj8uCId
- Agency Web Sites: Still a Hot Mess http://t.co/JgLlWrPX
In our latest survey featured in Monday’s Adweek (2012 New Year Outlook Report – Agency and Marketer Expectations for the Coming Year), Agencies are feeling pretty good about the prospects for new business in 2012. A lot of Agency enthusiasm for 2012 (as reported in our survey) is driven by the number of new business opportunities [...]
11/11/11 marked two special occasions at RSW/US: 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our first annual Soles4Souls campaign. With the help of about a half dozen of our agency clients and our own efforts, we raised the [...]
Was meeting with a prospect here at RSW/US the other week and as we talked about the potential of a relationship together, he said that he’s been in relationships before with his own clients where they hired him (the dog) and then proceeded to do their own barking….and talked about how he did not want [...]
Let me start by saying that if you’re a mid-to-small size agency and you want to be considered for searches that come the way of our sister group, RSW/AgencySearch, they are all about helping Marketers find better mid-to-smaller size firms. Simply register on RSW/US’ site (at no cost to you) and RSW/AgencySearch will reach out if something fits the [...]
In our most recent survey on agency new business, Agency executives state that the top reason why they find it a lot harder to obtain new business this year, relative to years past is because it’s a lot harder to break through to prospects. Typically, this “reason why” ranks among the higher reasons why Agency [...]
In our recent survey on Ad Agency new business, principals of Agencies note they continue to struggle with finding and maintaining effective new business managers. 69% of all respondents in the survey stated they replaced (on one or more occasions) the new business manager they brought into the Agency to help them build business. The [...]
In our most recent survey on agency new business, agency executives appear a heck of a lot more optimistic about the current state of new business relative to last year. 48% of agency executives stated that obtaining new business was either a lot harder or harder than it was last year – a percentage more [...]
RSW/US:View From the Marketer’s Eye With the release of our latest survey, First Meetings and Closing Effectiveness next week, we’re launching two new initiatives for the summer we’re excited to share with you. First is our View From the Marketer’s Eye Webinar series. We’ll be releasing the schedule and details next week, along with how to register [...]
Our past survey on First Meetings and Closing Effectiveness (Client and Agency perspective) suggests that Agencies have some real issues they need to address when in first meetings or first calls with prospective clients. We recently had two discussions with RSW/US agency clients, counseling them on their first meetings with prospects and thought that some [...]
In our recent survey of Marketers (and Agencies), 78% of Marketers state that Agencies don’t know enough about their business when they walk into first meetings. And many say that Agencies are too aggressive in their follow-up to win agency new business. Now granted this is all a matter of perspective…but some important and useful [...]
