In a recent conversation with an agency principal, she was discussing the difficulty in finding better new business techniques to break through to prospects, which undoubtedly, is a large part of the new business challenge. Part of our service at RSW/US is doing just that, but if you’re handling agency new business in-house, A [...]
Put On That $%*! Agency New Business Sales Hat! – Chapter 2: Only the Smart, Tough Ones Survive
Post by RSW/US Owner & President Mark Sneider Over the course of the coming weeks, I’ll be posting summaries of the 17 Chapters presented in our latest Webinar “The Second Hardest Part About Prospecting: Closing the Deal”. These 17 Chapters will be fleshed out and will be released this Winter in a new Agency New [...]
Thanks to all who attended this week’s webinar on the changes in social/digital media since 2009. Great turnout…with agencies from all over the country. Appreciate the kind feedback and follow-up questions that were sent to me after the presentation. This short, 30-minute webinar is now available on our site @Webinars. The webinar is broken down [...]
Of course the Agency wins…right? They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is, frankly, an all or nothing affair. Either both win, or neither wins…and the burden of [...]
Post by RSW/US Owner & President Mark Sneider In last week’s Mirren Business Development Conference, there were a couple of sessions led by Agency New Business Search Consultants. The challenge with sessions like this is that most of the Agency Search Consultants only deal with very large searches that typically involve much larger Agencies. Many of the Agencies attending [...]
Post by RSW/US Owner & President Mark Sneider I admire our New Business Directors. It is one of the toughest jobs on the planet. Persistent, yet polite. Skin as tough as steel. Smart, creative, strategic. Able to wear their Agencies on their sleeves and sell ethereal agency offerings with enthusiasm and zeal. Focus On [...]
Monday marked the fourth office move in six years for RSW/US. With each move, I try to plan for long-term growth, but every time we move, we seem to fill up our space more quickly than anticipated as our client roster grows at a consistently fast clip and the tenure of our client base grows [...]
In our latest survey featured in Monday’s Adweek (2012 New Year Outlook Report – Agency and Marketer Expectations for the Coming Year), Agencies are feeling pretty good about the prospects for new business in 2012. A lot of Agency enthusiasm for 2012 (as reported in our survey) is driven by the number of new business opportunities [...]
11/11/11 marked two special occasions at RSW/US: 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our first annual Soles4Souls campaign. With the help of about a half dozen of our agency clients and our own efforts, we raised the [...]
Post by RSW/US Owner & President Mark Sneider Was meeting with a prospect here at RSW/US the other week and as we talked about the potential of a relationship together, he said that he’s been in relationships before with his own clients where they hired him (the dog) and then proceeded to do their own [...]
