RSW/US Twitter Feed:
- Thanks to Deb Budd, from @secondwindbuzz for the guest post on our ANB blog! http://t.co/1OHDeEXg
- IPO hangover? “Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers." http://t.co/DTANzFsE
- Social: "it’s at the point now where marketers need to show results." http://t.co/vj2LmAqL
- Survey: "The top agency concern is client attraction." Keep that new business train rolling! http://t.co/YRLCjXhI
RSW/US:View From the Marketer’s Eye With the release of our latest survey, First Meetings and Closing Effectiveness next week, we’re launching two new initiatives for the summer we’re excited to share with you. First is our View From the Marketer’s Eye Webinar series. We’ll be releasing the schedule and details next week, along with how to register [...]
Our past survey on First Meetings and Closing Effectiveness (Client and Agency perspective) suggests that Agencies have some real issues they need to address when in first meetings or first calls with prospective clients. We recently had two discussions with RSW/US agency clients, counseling them on their first meetings with prospects and thought that some [...]
In our recent survey of Marketers (and Agencies), 78% of Marketers state that Agencies don’t know enough about their business when they walk into first meetings. And many say that Agencies are too aggressive in their follow-up to win agency new business. Now granted this is all a matter of perspective…but some important and useful [...]
eMarketer featured our most recent survey in their February 22 article, Will Pure-Play Agencies Survive?: The shift in marketing dollars from traditional to digital media may be well under way, but companies are happy with their full-service ad agencies and generally unlikely to adopt a digital-only shop for their online campaigns, according to research from [...]
A big thank you to our strategic partner, Second Wind, for spotlighting our recent survey. Per their site’s home page: Second Wind Marketplace partner, RSW/US, published their annual A Client’s Perspective on Agencies survey earlier this week. A key finding: agencies that claim digital expertise were ranked at between 1 and 5 on a scale [...]
In Monday’s Adweek Andy McMains cites results from our latest study that key marketing decision makers aren’t terribly impressed with the digital/social skills of traditional agencies. Based on previous studies we’ve conducted and based on insights gleaned from talking directly with marketers on the Agency Search side of our business, I believe the problem is [...]
Thanks to Adweek for their article on our latest survey, “A Client’s Perspective on Agencies,” 277 marketing decision makers surveyed on how they think agencies are performing and how to best win their hearts. We’ll be posting over the coming week with our thoughts on the survey results. An interesting quote from our owner, [...]
Comments on the Adweek piece focusing on our survey have been passionate and lengthy, and one deserves further attention. Jason Miletsky is the CEO of communications agency PFS Marketwyse. He left a comment as to whether or not agencies that don’t practice social media for themselves can still claim to be social media experts and [...]
We’re continuing to look at the results of our most recent new business survey we co-sponsored with Second Wind and wanted to take a look at some of the responses so far, specifically those referring to agency social media use. We’ll start with a mention from @robleavitt via Twitter: “@RSWUS – nice work on the [...]
Do PR Firms have the leg up in terms of their ability to manage the measurement of social media?
I wanted to round out our current focus on PR firms this week, flowing from our recent survey, Agencies’ and Clients’ perspective on the Social/Digital Landscape. We’ve gotten some great feedback, on Twitter especially, as well as from the blogging community. Specifically, we were introduced to The Marketing Tech blog and a post by one [...]
