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Category: Uncategorized

oct 12

Agency New Business: It Goes Both Ways

In a recent post on RSW/AgencySearch’s site, we pointed out how marketers believe that “The Future Is Now” for digital agencies. Results from our most recent survey (download here) suggests that digital firms can’t wait to get themselves deeper into the traditional space. Marketers state that being digital-only simply isn’t going to cut it long-term – [...]

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jul 14

You Will Not Believe a “Sales Guru” Actually Uses These Techniques

On The ANB, we’re consistently trying to show you ways to improve your new business program and it’s typically in the form of what we recommend you should do.  In this case, it’s all about what you shouldn’t do. Several of us went to a sales symposium recently to help inspire us and get some [...]

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jun 30

The Sad Tale of the Twitter F Bomb

Controlling the Conversation – Part 1 of 3 on the Impact of Social Media and Marketing Agencies Guest post by RSW/US New Business Director Kris Klopp A few years ago – OK closer to ten years ago – when I was the public relations manager of a bank, the investor relations manager called me up [...]

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