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Category: Uncategorized

dec 02

When your Agency New Business Pitch Becomes a Change-up

As a New Business Director at RSW/US, I help my agency clients from the first call with a new prospect through to the close. This week, I was on a conference call with a prospect and introducing them to my client.   The prospect is the VP of Marketing, seeking an agency to provide full […]

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sep 19

Agency New Business-A Look Into The Agency World-RSW/US Infographic

Our Second infographic from the 2014 RSW/US Agency-Marketer New Business Report is available to download here!  

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dec 17

10 Agency New Business Questions for Joe Saracino

Following is the fourth in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked Joe Saracino from the Erwin Penland agency in Greenville, South Carolina to […]

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dec 05

Ad Agency New Business-How Much does Spec Creative Really Cost you?

Following is guest post from Mary-Lynn Bellamy-Willms, CEO of FunctionFox, the maker of the leading time and project management software, TimeFox.  Having been in the advertising business for over 20 years, and in the time and project tracking business for over 10 years, I’ve learned a few lessons. In fact more than a few, but unfortunately, some […]

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sep 16

In Agency New Business, Make Them Feel Like You’re ALWAYS Ramping Up

In a post back in February: A Desired Agency New Business Outcome – Make Them Feel Like You’re Ramping Up I spoke about how a few of the agencies selected in recent searches we managed on the RSW/AgencySearch side of our business made the client feel like they were already ramping up. They tailored the presentation […]

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jun 19

Why Agency New Business Is Like A NYC Cab Driver

Why is agency new business like a NYC cab driver? Stop and Start. Stop and Start. It no longer bothers me, but I’ll never forget my first cab ride in NYC (and Chicago, you’re right there too, don’t want to leave you out)-lightning speed along the lines of the Millennium Falcon with the hyperdrive fixed, […]

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mar 21

RSW/US Agency New Business-Digital Agencies A Threat To Traditional in 2013?

Lee McKnight, Director of Business Development for RSW/US, talks briefly on the results from the Agency New Business 2013 RSW/US Agency-Marketer Business Report. In this video we focus on the impact of digital agencies in 2013 and a question we’ve posed over the past several years: what, if any, threat digital firms pose to full […]

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nov 27

5 Tips to Tie Agency Services to Client Business Results

Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider In the grand scheme of things, most clients don’t care if you published eight blog posts last month or wrote a stellar ebook. They’re interested in bottom-line results that have a real impact on their businesses — such as leads and […]

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aug 28

Agency New Business: Put On That Damn Sales Hat (Chapter 3: Your Prospect Homework Isn’t Good Enough)

This is Part 3 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

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aug 02

Why We Decided To Create an RSW/US Pinterest Page, and Why Your Agency Should Too

Post by RSW/US Director Of Business Development Lee McKnight Jr One of the tenets we live by at RSW/US is “walking the walk” when it comes to our thought leadership process. When we advise on this blog and various social media platforms that agencies should consider this tip or embrace that technique, we ensure we’ve […]

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