Future-Proofing Your Agency Video: Be The Bee!

Bee Banner

Our Infographic, 8 Animal Traits You Need to Future Proof your Agency, calls out that 88% of Marketers say it’s important for their agency partner to have strong expertise in their industry. In our latest infographic video, we focus on the honey bee.  And the honey bee trait most important to the Agency of the…
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RSW/US Agency of the Future Webinar

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We are in an unusual position at RSW/US. Not only do we glean great insights from the surveys we run among marketers and agencies, but we also pick up great perspective from marketers when we talk with them on the RSW/AgencySearch side of our business. We learn about their pains, what they’re looking for in…
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Phone-o-phobia: Fear of Rejection in Agency New Business

Fear of the phone

“NO” stings. A recent Wall Street Journal post offering a CEO’s recommendations for dealing with rejection brought my thoughts to remarks people make when they hear about my work. “Oh!” they say.  “Where do you get the courage to pick up the phone and call people you’ve never met before and try to sell them…
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Agency New Business “Don’t Send this Email”: Part II

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Yes, this is very elementary.  But, it keeps happening. One of our recent posts addressed how critical it is to put yourself in the prospect’s place when writing emails for agency new business. For ANY written communication, it’s important that the messaging be clear and succinct. Even more fundamental – be CERTAIN to have the…
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The Agency New Business Hunt: How Does your Website Perform?

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These are rites of spring:  Baseball Opening Day.  The Kentucky Derby. Turkey Hunting Season. And, the Mirren – RSW/US Tools and Technology Report. Once again we surveyed advertising executives for the latest insights on tools and technology that their firms are using effectively for their agency new business programs. With the latest survey, it has…
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Closing Agency New Business: Easier than Finding a Pot of Gold

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Two recent posts have addressed the importance of managing the introductory meeting process with new prospective clients, from pre-meeting planning and strategy, to managing the meeting itself. Following the meeting, the work is likely to continue. In Our “Check the Boxes – Getting to Close” webinar  (or slides) for agency new business, we related that…
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Is your Agency New Business Plan Ready for Industry Transformation?

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Through our daily interactions – and quarterly surveys  –  with both marketers and agencies we see a number of dynamics and trends shaping the “agency of the future”. These forces give insight to agency capabilities and culture that will be important to success as our industry evolves. The recent CMO.com article, 15 Mind-Blowing Stats About…
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First Agency New Business Meeting — Be ALL Ears!

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So, you’ve scheduled that new business meeting.  This is Part II in the series on “Now The Work Begins!” Our recent post on fully preparing for that agency new business meeting your team worked so hard to schedule offered steps to take in advance, showing your prospect how interested and familiar you are with their business…
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More SATISFACTION in Agency New Business

never give up

A recent note from one of our clients shows how contagious satisfaction can be. It also reinforced key points from an earlier post celebrating client feedback. First, the note. (For client confidentiality, the prospect company name has been changed.) “Mark, I hope all is well.  We just had a go-to-meeting with Acme Insurance.  The CMO…
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