Is the Agency New Business Garden Planted for a Good Harvest?

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  Seasonal habits die hard.  It just feels like agency new business planning should be in the air! Years ago, as a Consumer Marketing Manager for top household cleaning products, spring brought flowers, birds returning from winter homes, and the hatching of the business planning process for the upcoming calendar year. It’s highly likely that the…
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If Agency New Business was an Onion…

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…it would be worth peeling back a layer.   A data point that stood out in the RSW/US 2016 New Year Outlook Survey was 34% of Marketers indicating plans to increase spending somewhat or significantly in traditional media.   It was noteworthy for two reasons: This is the first time in recent years that Marketers indicated intention…
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Make Hay While the Sun Shines –Bigger Budgets and Agency New Business

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In his timeless book, 7 Habits of Highly Effective People, Stephen Covey identifies the first habit as “Be Proactive”.   Always true in agency new business, it’s particularly important to remember when times are comparatively good: to be ultra-proactive – to make hay while the sun shines. In this recently posted video, RSW/US Owner and President,…
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Agencies: Have you Checked Your Client Alignment Recently?

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The quality of alignment between Agencies and their clients is a theme that resonates through the RSW/US 2016 New Year Outlook Survey. Based on “troubling trends” that respondents from both the agency and marketing side of the industry offered, the quality of their alignment seems to be suffering. Just one example of this appears in…
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Michael Gass of Fuel Lines: Fish Away from the Boat

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Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry. Although each panelist presented different questions for the survey, a common thread across many of them centered on the need for an agency to have a strongly differentiated positioning. In addition to the survey questions,…
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Blair Enns of Win Without Pitching: The Only New Business Indicator That Matters

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Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry.  Each panelist also offered a piece of agency new business advice. Blair Enns, founder of Win Without Pitching is one of the Thought Leader panelists.   Win Without Pitching is a sales and marketing training…
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Mark O’Brien of Newfangled: No Silver Bullets for Agency New Business

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I’m delighted to introduce a guest post from Mark O’Brien, the CEO of Newfangled. Newfangled empowers agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. Mark is the author of “A Website That Works: How Marketing Agencies Can Create…
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Future-Proofing Your Agency Video: Be The Bee!

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Our Infographic, 8 Animal Traits You Need to Future Proof your Agency, calls out that 88% of Marketers say it’s important for their agency partner to have strong expertise in their industry. In our latest infographic video, we focus on the honey bee.  And the honey bee trait most important to the Agency of the…
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