Agency New Business Director Turnover Is Still A Concern

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In our latest agency new business survey report, we asked: Have you hired a full-time new business hunter/director/manager (as part of your staff) to prospect for leads for your agency in the past three years? New business director turnover at agencies remains high Here’s that 3-year breakdown: 33% of new business directors at agencies last…
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If our Agency New Business Survey Report was a Fortune Cookie…

bowl-of-fortune-cookies

If the RSW/US 2016 Agency New Business Survey Report was a fortune cookie, it would foretell of an industry increasing in complexity, yet full of opportunity.   The RSW/US Agency New Business Survey is one we field every two years that examines the state of…well…Agency New Business Development. The 2016 Survey was the fourth in…
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80-20 Rule in Social Media – Website Magazine Reminds Us

peacock

A Website Magazine article recently reminded readers of the importance of the 80-20 rule in Social Marketing: DO “listen” more than “talk”. DON’T broadcast a one-way monologue. Agencies SHOULD know these points, but data we’ve collected presents an interesting disconnect. In the Mirren-RSW/US New Business Tools 2016 Annual Report, released in May, 93% of Agencies…
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The Feature Isn’t The Future

I mentioned in last week’s post that the audience now has technologies which allow them, in the digital realm primarily, to bypass marketing messages. But I think there is an even deeper level of disruption at play here – something that inverts the model on which most marketing is built. Here’s how I’d describe what…
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The Next Great Media Channel Is You (And It Better Be)

sphinx

I just spent the last few days at the Content Marketing World 2016 Conference in Cleveland, and this is the first post in a series that will cover what I suspect are the most significant trends that are already shifting the way the marketing industry works. One key message that underscored a great many keynotes…
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40% Of Marketers Expected Project Work Would Increase In 2016

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That’s a stat from our 2016 New Year Outlook Report (released in January), and ideally that percentage held up for your firm this year (or was larger). These are the kinds of stats that typically put our New Year Report at the top of our most-downloaded new business content. We just launched the 2017 survey…
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Read the Buying Signals!

Buying Signals new business development

You’ve waited for this day: the anticipated big meeting with the oh-so-desirable prospective client. Being excited, enthusiastic and energetic is understandable, and overall a great thing: your enthusiasm, your passion for, and your understanding of the prospect’s business assure them your firm can be a good potential marketing partner. And still there are times when…
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UNSUBSCRIBE from this MYTH!!

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The theory of the summer slump is a myth.  A fairy tale. We called this out in a post a few weeks ago, New Business Development “Summer Slump” … Feeling lonely as a Mars Rover?. That post argues that the summer slump is something we create by buying into the notion it has basis in…
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The More Things Change, the More They Stay the Same

truth

Some things never change in agency new business development.  Like the daily “battle”, we fight trying to prove out to marketing agencies that we aren’t just another one of those hundreds of other lead generation firms with fancy names emailing agencies about how they can help them win it all. We have a number of…
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Your Agency New Business Report Card-You’re Going To Summer School

Your Agency New Business Report Card-You’re Going To Summer School

I talked about my recent inclusion in the latest HubSpot agency survey report and the risk of relying on referrals in this post. There’s some good information on pricing, rates and hiring in the report, and also an interesting section on new business. And if the key stats from that section (below) represented a new…
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