Fuel Lines Presentation-New Business For Small to Mid-Sized Agencies-No Channel Left Behind!
if you missed the Fuel Lines Conference in Nashville last week, I strongly recommend you attend next year.
Michael Gass put on a first-rate new business conference, aimed squarely at small to mid-sized agencies.
I was privileged to present and have included my deck from the presentation below. (I’m told there’s audio of the presentation as well, stay tuned for that.)
I’ll be writing a series of posts in the coming weeks with insights from the conference.
Fuel Lines Presentation-New Business For Small to Mid-Sized Agencies-No Channel Left Behind!
New business for small and mid-size agencies is often overwhelming. With the rising profile of inbound, as a potential new business driver, agencies have more choices than ever.
In this session, RSW/US Director of New Business Lee McKnight talked about the importance of marrying inbound and outbound to better drive new business.
Key specifics included:
-Why your agency shouldn’t rely solely on inbound
-The importance of using channels like social, direct mail, conversations and email in concert with each other
-A simple and realistic framework incorporating all these channels your agency can use
http://www.slideshare.net/rsw_us/lee-mcknight-jr-fuel-lines-presentationnew-business-for-small-to-midsized-agenciesno-channel-left-behind