Fuel Lines Presentation-New Business For Small to Mid-Sized Agencies-No Channel Left Behind!

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if you missed the Fuel Lines Conference in Nashville last week, I strongly recommend you attend next year.

Michael Gass put on a first-rate new business conference, aimed squarely at small to mid-sized agencies.

I was privileged to present and have included my deck from the presentation below.  (I’m told there’s audio of the presentation as well, stay tuned for that.)

I’ll be writing a series of posts in the coming weeks with insights from the conference.

Fuel Lines Presentation-New Business For Small to Mid-Sized Agencies-No Channel Left Behind!

New business for small and mid-size agencies is often overwhelming. With the rising profile of inbound, as a potential new business driver, agencies have more choices than ever.

In this session, RSW/US Director of New Business Lee McKnight talked about the importance of marrying inbound and outbound to better drive new business.

Key specifics included:

-Why your agency shouldn’t rely solely on inbound

-The importance of using channels like social, direct mail, conversations and email in concert with each other

-A simple and realistic framework incorporating all these channels your agency can use

http://www.slideshare.net/rsw_us/lee-mcknight-jr-fuel-lines-presentationnew-business-for-small-to-midsized-agenciesno-channel-left-behind

I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.