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jul 11

Simplicity-What Your Agency New Business Strategy Is Missing

I read a post recently from Modus Associates titled Simplicity: The next competitive battleground and immediately saw some parallels to ad agency new business strategy. Here’s a quote from that post: The business value of simplicity has long been understood. Fewer choices, shorter paths and simpler messaging lead to higher conversion rates in study after […]

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jul 09

Agency New Business Thought Leader Survey

It’s not often you get this many Agency New Business Thought Leaders in the same room: Jay Baer  Tom Martin  Tim Williams  Tony Mikes  Paul Roetzer  Michael Gass  Peter Caputa  In fact, not sure I’ve ever seen all of them together in the same “room”…until now! We at RSW/US are hosting our 1st Annual Agency […]

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jun 30

The Inbound Challenge – Part I

In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools, we surveyed over 300 agency executives, asking questions about their usage of, and perceived effectiveness of various new business platforms and the tools offered within those platforms. We presented 12 different platforms, from SEO Tools, to Presentation Software, to Research and List services. […]

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jun 28

Agency New Business: Our story doesn’t change, we just need to find the right ears.

Our owner Mark and I were in a new client kickoff meeting recently and at one point during the day, one of the principals said, in regards to prospecting and initial meetings, “Our story doesn’t change; we just need to find the right ears.” I loved it and told him immediately I was “borrowing it.” (Thanks Scott.) […]

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jun 25

RSW/US Video-Definitive Guide to New Business Tools-Most Overrated Preview

RSW/US Owner and President Mark Sneider provides a brief preview of a few of the most overrated tools as found in The Mirren-RSW/US Definitive Guide to New Business Tools.  

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jun 19

Why Agency New Business Is Like A NYC Cab Driver

Why is agency new business like a NYC cab driver? Stop and Start. Stop and Start. It no longer bothers me, but I’ll never forget my first cab ride in NYC (and Chicago, you’re right there too, don’t want to leave you out)-lightning speed along the lines of the Millennium Falcon with the hyperdrive fixed, […]

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jun 12

The 4 New Business Tools Your Agency Needs to Succeed

A follow up to my webinar focusing on our recent survey report, The Definitive Guide to New Business Tools. We featured 12 platforms/tools in our report that agencies use to further their new business efforts. In my webinar, I discussed the 4 that agencies must use, keeping in mind time constraints, budget considerations and content […]

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jun 06

Download The 2013 Mirren-RSW/US Definitive Guide to New Business Tools Now!

Download The 2013 Mirren-RSW/US Definitive Guide to New Business Tools Here While social media is an extremely popular tool for agency new business (used by 87% of agencies), only 18% think it’s effective. And can you guess what the most over-rated of all the social media tools used for new business is? If you guessed Facebook, […]

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jun 05

I Miss Naughty Blogs-Musings On The Stale Agency New Business Blog

Do you remember when blogs were naughty? When you read a blog secretly at your desk, with a spreadsheet open that you could alt-tab to quickly, just in case you heard someone walking by? When getting caught reading a blog at your desk was like getting caught reading about Kim and Kanye on TMZ at […]

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may 31

2013 RSW/US Agency New Business Webinar Series Begins June 13

Register here for our first agency new business webinar of the 2013 series, The Definitive Guide to Agency New Business Tools Webinar In the first webinar of our 2013 RSW/US Summer Series, RSW/US Owner and President Mark Sneider discusses the most significant findings from our recently release report, The Definitive Guide to Agency New Business […]

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