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jun 05

I Miss Naughty Blogs-Musings On The Stale Agency New Business Blog

Do you remember when blogs were naughty? When you read a blog secretly at your desk, with a spreadsheet open that you could alt-tab to quickly, just in case you heard someone walking by? When getting caught reading a blog at your desk was like getting caught reading about Kim and Kanye on TMZ at […]

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may 31

2013 RSW/US Agency New Business Webinar Series Begins June 13

Register here for our first agency new business webinar of the 2013 series, The Definitive Guide to Agency New Business Tools Webinar In the first webinar of our 2013 RSW/US Summer Series, RSW/US Owner and President Mark Sneider discusses the most significant findings from our recently release report, The Definitive Guide to Agency New Business […]

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may 28

Agency New Business Discussion with Paul Roetzer of PR 20/20

Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest RSW/US survey:  How do Marketers decide what agency to work with? Paul starts our interview by stating that agencies of the future will […]

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may 27

Agency New Business Discussion with Omnicom Agencies

I had the good fortune of speaking with 15 Omnicom agencies last week in San Francisco.  Most in attendance were the heads of their respective agency’s new business efforts. I was asked by Mike Goefft of Doremus to offer some perspective on agency new business that could be of benefit to their initiatives. Agencies in attendance […]

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may 22

Ad Agency New Business-Suppress That Urge To Talk About You

I had a friend and new business director at an agency ask me to take a look at a recent email he sent to a prospect. Appreciated the ask and a good email all around, a few things here and there I thought might improve it, and it inspired this post. While his email was […]

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may 15

Ad Agency New Business-When To Say No & When To Follow Your Gut

We were a sponsor at the Mirren Business Development conference this week-a great ad agency new business conference this year, as in past years. I particularly enjoyed Barkley EVP Jeff Fromm’s (@JeffFromm) presentation, discussing how he realigned Barkley’s new business strategy after losing a major client a few years ago. I’m not doing his presentation justice, but he had several insights, one […]

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may 09

Agency Client Relationships: What Makes Them Work, From The Marketer’s Mouth

Ad Age’s Agency Issue came out recently with an interesting piece about Agency Client Relationships called “The Best Agency-Client Marriages.” Retention is that sacred cow for agencies and I don’t have to tell any of you reading, a lot can get in the way of that relationship from both the agency and client side. The article […]

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may 08

The Sweet Stubbornness of A New Business Director: A Success Story

Ah, how nice to bask in sweet success!  This New Business Director just finished scheduling a meeting for a client at the National Hardware Show in Las Vegas next week (5/7 through 5/9/13). Did I say Sweet Success?!? Yes, as I look at my records of the reach out to this particular prospect there are […]

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may 02

Ad Agency New Business-You’re Not Proactive Enough

A little Ad Agency New Business 101. When you’re in meetings with prospects, you must listen to the prompts prospects give you to offer new ideas. Make sure you’re giving the prospect food for thought and a reason to meet with them again. Too many agencies aren’t proactive enough – or quick enough with an […]

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apr 30

Agency New Business Discussion with Tony Mikes from Second Wind

Tony  Mikes of Second Wind, a firm dedicated to helping give smaller agencies the power they need to compete in the 21st Century, kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest survey:  How do Marketers decide what agency to work with? It […]

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