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sep 27

Agency New Business: 3 Wake-up Calls

In our latest agency new business survey, we asked seven thought leaders in the agency new business space to provide questions they’d like to ask agency principals on the topics around agency new business. Of all the responses and findings, here are three new business areas agencies should take note of: 1. Agencies aren’t being […]

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sep 26

The RSW/US Thought Leader Survey-Where social fits into your agency new business program today webinar

Our latest agency new business webinar is now available to view here. And the slide deck is available for download on our SlideShare page here.     “The RSW/US Thought Leader Survey Webinar— Where social fits into your agency new business program today.” 9/25/13 In the 4th webinar of our RSW/US Summer series, RSW/US Director […]

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sep 18

Reason 523 For An Agency New Business Strategy=An RFP Takes 1 Person 22+ Hours

When I talk with agencies about RSW/US new business development/lead gen services, RFPs do enter the conversation, but I always throw out this caveat: our agency new business strategy does not include  chasing RFPs for our agency clients. Does that mean we ignore them? No, because we know there are some clients and some sectors where RFPs […]

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sep 16

In Agency New Business, Make Them Feel Like You’re ALWAYS Ramping Up

In a post back in February: A Desired Agency New Business Outcome – Make Them Feel Like You’re Ramping Up I spoke about how a few of the agencies selected in recent searches we managed on the RSW/AgencySearch side of our business made the client feel like they were already ramping up. They tailored the presentation […]

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sep 11

7 Things Really Persuasive People (and Agencies) Do

This article in Forbes by Kevin Daum about the 7 things that really persuasive people (and in my opinion agencies) do, was fantastic!       Two reasons:  1. Great advice if you’re in an agency new business role for your agency. 2. Great advice to agencies in general – relative to how they need to think […]

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sep 04

10 Agency New Business Questions for Jeff Fromm

Following is the first in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this inaugural post, we asked 10 Agency New Business Questions to Jeff Fromm at […]

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sep 02

The Agency New Business Proposal Tells All

The agency new business proposal is a manifestation of you and your agency. It is a reflection of who you are and how you operate.  Think about it in human terms. You’ve seen them.  People who don’t care a great deal about the way they look.  More often than not the way they look is […]

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aug 23

Your Agency New Business Copy-Would You Hire Your Agency?

When the week kicks in (all too soon) and your agency new business activity kicks into gear, think about the picture below:   As important as a content engine is for agency new business, agencies tend to forget that what they’re saying about their agency is equally if not more important than how they say […]

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aug 16

5 Things Agencies Do To Cost Themselves New Business

Agencies are notoriously hard-pressed to create, organize and maintain a targeted new business process. It’s understandable. Clients must come first, and all the best new business intentions fall by the wayside when a client needs you – which is essentially “all the time.” Agencies typically hire RSW/US for this reason, but for those agencies handling […]

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aug 08

Agency New Business: Prospects Go Dark, Don’t Let Your Agency Do The Same

Originally featured in the BOLO Digital Conference Blog as Agency New Business: Prospects Go Dark, Don’t Let Your Agency Do The Same As an agency-focused new business development/lead generation firm that helps clients win new business, we had some amazing conversations with agency principals at BOLO 2012 and were asked throughout the conference where we thought […]

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