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aug 23

Your Agency New Business Copy-Would You Hire Your Agency?

When the week kicks in (all too soon) and your agency new business activity kicks into gear, think about the picture below:   As important as a content engine is for agency new business, agencies tend to forget that what they’re saying about their agency is equally if not more important than how they say […]

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aug 16

5 Things Agencies Do To Cost Themselves New Business

Agencies are notoriously hard-pressed to create, organize and maintain a targeted new business process. It’s understandable. Clients must come first, and all the best new business intentions fall by the wayside when a client needs you – which is essentially “all the time.” Agencies typically hire RSW/US for this reason, but for those agencies handling […]

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aug 08

Agency New Business: Prospects Go Dark, Don’t Let Your Agency Do The Same

Originally featured in the BOLO Digital Conference Blog as Agency New Business: Prospects Go Dark, Don’t Let Your Agency Do The Same As an agency-focused new business development/lead generation firm that helps clients win new business, we had some amazing conversations with agency principals at BOLO 2012 and were asked throughout the conference where we thought […]

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aug 06

Blurring Lines In Ad Agency Services

RSW/US owner and President Mark Sneider shares the ad agency services advice he recently gave a group of Omnicom agencies in San Francisco, focusing on the question, “What happens when agencies all start to look alike?”

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aug 02

Ad Agency New Business-Stop Acting Like A Supervillain

You know how supervillains often tell the captured prisoner their evil plans, in copious detail, don’t kill them and then invariably fail when the hero escapes? The below video from Austin Powers sums it up pretty nicely. The gist of the video? Dr. Evil: Scott, I want you to meet daddy’s nemesis, Austin Powers Scott Evil: […]

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jul 30

From An RSW/US Ad Agency New Business Director-Win before You Even Make The Presentation

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou A famous quote—and no truer words were spoken when it comes to business development and winning business. Wanna know why I know this? Years ago, as an ad […]

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jul 25

Your Agency New Business Plan-I Want To Start A New Life

One of my favorite bands, (and White House Press Secretary Jay Carney’s as well BTW) is Guided By Voices (GBV) out of Dayton Ohio. They’ve got a song called My Valuable Hunting Knife, with the lyrics: “I want to start a new life, with my valuable hunting knife.” I was listening to GBV on the plane […]

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jul 22

The Agency Post-The Inbound Challenge (Part II)

As a companion piece to The Inbound Challenge-Part I, want to thank The Agency Post for my guest post The Inbound Challenge. That post is below in its entirety: In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools, we surveyed more than 300 agency executives and asked questions about their usage of and […]

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jul 11

Simplicity-What Your Agency New Business Strategy Is Missing

I read a post recently from Modus Associates titled Simplicity: The next competitive battleground and immediately saw some parallels to ad agency new business strategy. Here’s a quote from that post: The business value of simplicity has long been understood. Fewer choices, shorter paths and simpler messaging lead to higher conversion rates in study after […]

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jul 09

Agency New Business Thought Leader Survey

It’s not often you get this many Agency New Business Thought Leaders in the same room: Jay Baer  Tom Martin  Tim Williams  Tony Mikes  Paul Roetzer  Michael Gass  Peter Caputa  In fact, not sure I’ve ever seen all of them together in the same “room”…until now! We at RSW/US are hosting our 1st Annual Agency […]

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