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The "ANB" Blog

nov 07

Your Agency Services Are Not A Commodity, But They Sure Look Like It.

Your average CMO or VP of Marketing gets a lot of contact from agencies wanting to work with them. If you asked one of those CMOs or VPs of Marketing to name one of those agencies, 9 times of 10 they couldn’t do it. Because in their eyes, your agency is a commodity. What your […]

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nov 05

Agency New Business Deserves A Multi-Media Approach

Relying on one type of outreach – or even two – may not serve your new business efforts in the best possible way.   Marketers say they learn about agencies through a variety of media. Not surprisingly, email, phone calls and industry conferences are highly-cited channels. Results from our recent survey affirm you need to […]

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oct 29

78% of marketers manage their own agency searches. Here’s how agencies screw up that golden opportunity

How did you acquire your latest client? For a good majority of small- and mid-size agencies, getting on the search consultancy radar is tough; however, findings from the latest RSW/US new business report show that 78% of marketers surveyed managed searches on their own. That’s good news for agencies, but it means you have to […]

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oct 23

ANA Recap: Two Words Say It All

For those of you not at the ANA, there was one speech that proved truly powerful – and from within the speech, two words that really hit home.

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oct 22

Building new business relationships – some case studies

Entrepreneur recently instructed:  “Stop Trying to Kiss Your B2B Clients on the First Date“.   It’s a great analogy as advice goes on building relationships with prospective and new clients. Still, if you really want to “start dating” someone, do you give up the first time they decline an invitation to go out? One of the agencies I […]

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oct 17

Prospects Want Your Agency On The Cutting Edge But They Don’t Want To Be The Experiment

Some interesting words from Nissan’s marketing chief, Roel de Vries in an article from The Drum, (Why is it my job to herd all these cats’? Nissan marketing chief Roel de Vries on agency relationships) where he points to “a lack of integration within agencies as the main factor for brands failing to achieve a […]

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oct 09

Philanthropy Can Be Great…Even When There’s No Purpose

This is our fourth year supporting the international philanthropy Soles4Souls (www.soles4souls.org) and it was our biggest year yet. We raised over 4,000 pairs of shoes (4,212 to be exact) that will be distributed worldwide to help people working to pull themselves out of poverty. Because our level of involvement has increased significantly over the years […]

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oct 08

Marketers Want Aggressive, Persistent ( & pleasant) Follow-up

After the first meeting with a new prospect, what do you do? This is a question born out of our recent RSW/US Agency – Marketer Business Report in which 53% of marketers related that agencies are not sufficiently aggressive following up after a meeting. Getting a meeting with a new prospect can be an adrenaline-charged […]

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oct 03

Creating Lasting, Productive Partnerships Between Agencies & Marketers

In this video interview, RSW/US Owner and President Mark Sneider taps into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer—to discuss why marketer-agency relationships fail. He shares survey data gathered from our most recent new business survey report to explain what marketers (and agencies) can do […]

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oct 01

Your 2015 Planning-Is New Business Part Of It? 5 Questions To Ask Your Team

Now is that time of year-you’re thinking about 2015 and knee-deep in planning for the new year. Agency new business is typically part of that plan (if not, it should be!) and certain questions come to the forefront-should we keep it internal or outsource, should this be the year we actively create and incorporate content […]

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