The "ANB" Newsletter Sign-Up

The "ANB" Blog

sep 12

CMOs Need Agencies More Than Ever-Prove It To Them

An article in Ad Age titled Why More CMOs Are Wanted as Board Directors started with this paragraph: Boards of directors at the country’s largest companies are in dire need of digital and mobile expertise, consumer insights and diversity — and they’re looking to top marketers to fill those gaps. So these Boards are looking for […]

read more

sep 07

A Marketing Agency Deficiency That Can’t Be Ignored

Some agencies have deficiencies in media planning and buying. Some have deficiencies in PR. Others have deficiencies in programmatic buying. All of these things that can be supplemented with outside resources/strategic partnerships that can allow an agency to overcome a marketing agency deficiency like one of these mentioned above when examined by a potential client. […]

read more

sep 05

Agency New Business-A Look Into The Marketer’s World-RSW/US Infographic

Our first of two agency new business infographics, with data taken from our 2014 RSW/US Agency-Marketer Business Report is available to download now. Get it here.  

read more

sep 02

SATISFACTION in Agency New Business!

We know our agency new business methodology works, and it’s so nice when our clients affirm this:   Everyone who has a role in generating new business for their agency knows the highs and lows of the process. The highs are Oh-SO-high, and lows are frustrating. As in baseball, “batting 1000” is rare — well, […]

read more

aug 27

Only 26% Of Agency New Business Directors Considered Successful, But Who’s To Blame?

With the release of our 2014 Agency-Marketer New Business Report, one of the more pronounced takeaways is the decreased tenure of the agency new business director (less than 2 years on average.) What’s behind it? In 2012, 53% of agencies in our survey said their new business director (NBD) was somewhat/very successful. In our current […]

read more

aug 25

Why Marketing Agencies Need to Outsource Agency New Business

It’s not your core competency. It’s what it boils down to. This, along with resources and methodology…which makes new business typically not one of the core competencies of an agency. I’m not talking pitching or presenting. I’m talking outreach and effectively managing inbound programs with appropriate follow-up and building well scrubbed, targeted lists. And I’m talking […]

read more

aug 22

Have Agencies Given Up On Their Sites?

We recently sent out a tweet from our post Is Your Ad Agency Web Site Working For Or Against You-5 Key Guidelines :   After the tweet, Derek Walker, owner of the agency brown and browner, and I had a conversation via Twitter on agency sites and I wanted to share a few of those tweets. […]

read more

aug 19

Agency Search “Consultants”

It’s been 4 years since starting RSW/AgencySearch and it seems that the problems that persisted in the agency search “consultants” business when we started the company, still exist today. Twice since starting the company have the 4A’s and the ANA had to come out and collectively remind search consultants that they need to put effort […]

read more

aug 15

When’s The Best Time For Agency New Business?

When you’re swimming in it! Heard this before, right? But are you practicing it? I’m breaking the evergreen content rule here, but now is the time when current clients are (ideally) keeping you and your team very busy. Remember what’s on the horizon: Labor Day, Halloween, Thanksgiving and then the December holidays. Some of those […]

read more

aug 12

Do These Leadership Mistakes Undermine Agency Talent?

The Center for Creative Leadership posted this piece:  Image Busters:   Eight Common Leader Mistakes, and it brought to mind a question:   How many of the “leadership mistakes” mentioned in the post might be unintentionally undermining the great talents that agencies possess? So in that spirit-here are the mistakes/traits from the original post, and then underneath […]

read more