They’re Consolidating…Are You?

come_together

Agency consolidation is on the rise…and I’m not talking the acquisition type of consolidation. Marketers are consolidating the number of agencies they are using…and expect that trend to continue. In our recently released 2015 New Year Outlook Report, we asked the question: “How many marketing agencies (not including independent contractors/individuals) do you have supporting your…
Read more

Agencies-You’re Misleading Your Prospects-They Are Not Pleased

Agencies-You’re Misleading Your Prospects-They Are Not Pleased

We asked Marketers an open-ended question in our recent 2015 New Year Outlook Report, “what is the most troubling trend you’re seeing among Agencies today?” They didn’t hold back, and right or wrong, the comments were eye-opening. One of the Marketer trends we’re seeing is a move back towards agency consolidation and from a new…
Read more

Building Client Loyalty – does your Agency have a Retention Strategy?

loyalty

  If it feels like the industry is becoming more competitive — it’s not just you. In the RSW/US 2015 New Year Outlook Survey, 79% of agencies responding indicated seeing the industry as more competitive than it was three-four years ago. And, this is a considerable increase from 2013, when 68% of responders observed increasing…
Read more

How to be “more aggressive” in Agency New Business in 2015?

A successful inbound program takes more than a "Build it and they will come" approach.

Eighty-eight percent (88%) of agencies responding to our 2015 New Year Outlook Survey indicated intent to get “more aggressive” in new business development this year. Competition continues to intensify in the industry, and a healthy new business pipeline is more vital than ever to building your portfolio. In taking a “more aggressive” approach, it could…
Read more

The “Best Of” Troubling Trends

agency new business

I know it’s hard to believe, but agencies and marketers do occasionally struggle to see eye-to-eye. I see it all too often on the RSW/AgencySearch side of our business.  Marketers coming to us frustrated with their agency’s performance…feeling like they have fallen behind the digital/social curve…feeling like they have lost focus…feeling like they are no…
Read more

Coke Got Rid Of Voicemail-How Does That Affect Ad Agency New Business?

Coke Got Rid Of Voicemail-How Does That Affect Ad Agency New Business

In case you didn’t see it, Coca Cola got rid of voicemail at their Atlanta Headquarters: Office voice mail at the world’s largest soft-drink maker was shut down “to simplify the way we work and increase productivity,” according to an internal memo from Chief Information Officer Ed Steinike. The change went into effect this month,…
Read more

What does “The Changing Marketing Landscape” Mean for Agency New Business?

back-flip-bridge

“The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals.”   With this observation, marketing and advertising expert, Avi Dan, opens his recent marketing-trends-to-watch post in Forbes. For full appreciation of all eleven trends…
Read more

A New Look For A New Year-The New RSW/US Site Is Live!

2015Jan11_Website

We’re excited to announce the new RSW/US site! You’ll still find all the content aimed at helping your agency new business effort succeed and now we’ve made it easier to explore how we help our marketing services clients win more new business. Our new site provides you with a deeper look into our process, our distinct advantages…
Read more

Authenticity – Is Your Team Bred For Agency New Business?

Breed-post

Over the years, we’ve heard agency executives reflect on internal business development initiatives that haven’t produced the desired results. Recently, I was reading some posts on authenticity that did what good posts do – got me thinking. “Authenticity” does not come up in survey responses when we ask agencies what might be holding internal business…
Read more