66% Of Agencies Don’t Have A New Business Plan

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That’s a stat from the recent deck of new business playing cards we released. It’s not a surprising stat from my perspective, it’s the world I live in (agency new business, that is) but on its face, it really is crazy that almost 70% of agencies have no plan for new business, having said that,…
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Release Your Inner Curator: it’s good for business development (Part I)

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  If you read our recent post, “Is your blogging bad? Maybe you should try content curation…,” you may be starting to feel your inner curator stirring.  The post introduced the idea of content curation for new business development. Over the next three weeks, we’ll show the steps you can take to gear up a…
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Is your blogging bad? Maybe you should try content curation…

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Your blog, no matter how good it is, will never beat the internet.  It just can’t. For an agency, seeking to engage with an audience by adding value to their lives with meaningful content, here’s one stat to consider.  According to WordPress, their users produce 64.3 million new posts a month! 64.3M with a capital…
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For New Business Development, Pick a Card – EVERY Card!

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With our “Winning Hands” promotion, we’re dealing out so many new business development tips and facts, it’s nearly impossible to pick just one deserving further insight. However, one of the cards we “dealt” on Instagram recently encourages using multiple communication channels to get your agency’s message out: This advice stands out for several reasons, including:…
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An Update To Agencies As The Cobbler’s Children Of New Business

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Probably the most-used description we hear for agencies and their new business process (or lack of one) is the story of the cobbler’s children. (If you’re not familiar, read here.) But given that’s a fable from hundreds of years ago, I was struck with inspiration for an update to describe how often agencies ignore the…
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Managing The Social Mania Of Social Media

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In my previous two posts, I’ve shared insights from the 2016 Content Marketing Conference that anchored on: The news that many brands are already developing their own content-centered marketing strategies The fact that the old feature-based model has relinquished its primacy to the social media feed. This brings up the question of which social channels…
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The Cards You are Holding – A Winning Hand?

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To some degree, agency new business success rests in the cards you are holding. Mostly, it’s about how you play them. Right — just like Kenny Rodgers crooned, “Every hand’s a winner and every hand’s a loser.” As we contemplated the new business development experience we’ve amassed over 11 years at RSW/US and industry insights…
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The Feature Isn’t The Future

I mentioned in last week’s post that the audience now has technologies which allow them, in the digital realm primarily, to bypass marketing messages. But I think there is an even deeper level of disruption at play here – something that inverts the model on which most marketing is built. Here’s how I’d describe what…
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The Next Great Media Channel Is You (And It Better Be)

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I just spent the last few days at the Content Marketing World 2016 Conference in Cleveland, and this is the first post in a series that will cover what I suspect are the most significant trends that are already shifting the way the marketing industry works. One key message that underscored a great many keynotes…
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RSW/US New Business Development Insta-Tips! WHAT?!

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That’s correct, Insta-tips. RSW/US now has an Instagram presence, and we’re launching it by including new business development tips that you can read in, what else but, an instant! Why Instagram for new business development? The B2B Social Media Engagement Rates chart published earlier this year by MarketingCharts was very insightful. As shown below, it…
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