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jun 28

Evergreen Content And Why You Need It For Agency New Business

Post by RSW/US-Digital/Marketing Team Member Marisa Becker I read a lot of blogs in my role at RSW/US as I go about finding compelling content to use in our electronic outreach efforts. And I’ve also seen a dearth of advice for bloggers– how to optimize your blog for search engines, how often you should be blogging, […]

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jun 21

Witness The Insanity: Agencies, Social & New Business

Post by RSW/US Director Of Business Development Lee McKnight Jr Continuing with thoughts on our latest RSW/US survey, Changes in Social Digital Media (2009-2012)(download here), one stat I find particularly strange. From the survey: Agencies are increasing their use of social media as a tool for agency new business prospecting with 87% of Agencies stating […]

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jun 13

In Agency New Business, Who Wins?

Of course the Agency wins…right?  They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is, frankly, an all or nothing affair. Either both win, or neither wins…and the burden of […]

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jun 11

Adweek Exclusive, Trending Topics for June 11, 2012: RSW/US Survey Report-Changes in Social & Digital Media (2009-2012)

RSW/US’s latest survey featured on Adweek’s “Trending Topics” video this week

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jun 07

Agency New Business: A Mediocre Prospecting Email Dismantled

I received a prospecting email recently from a company vying to get my attention. They did that, but for all the wrong reasons. Below is the email, and I’m going to give you 6 reasons why, as you’re out there prospecting for agency new business, you shouldn’t send an email like this: Hope all is well. If […]

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may 31

Road To Nowhere-Is That Where You’re Taking Your Ad Agency?

I had this piece from the Harvard Business Review tucked away, titled “To Win Big, It Helps to Be a Little “Nuts” by Bill Taylor, co founder of Fast Company. In it, he describes: . . .the best-performing stock in the United States since the “Black Monday” crash of 1987? If you said Apple or Microsoft […]

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may 31

How The Five Second Rule Applies To Your Agency Site

Post by RSW/US New Business Director Kris Klopp When I was a kid, the days before hand sanitizer, I had the five second rule in my house. If food dropped on the floor, but was only there for five seconds or less, I was probably going to eat it. But the Five Second Rule doesn’t […]

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may 24

Ad Agency New Business: Why You Must Avoid The Shiny Objects

Last year we attended and were a sponsor at WOMMA’s WOMM-U, the school of Word of Mouth Marketing and social studies. There were many takeaways from the several days we spent in Chicago, one being that Facebook scares me on a personal level and may take over the world, but I digress. In all seriousness, we […]

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may 24

Agency New Business List Building- An Insider’s View: The Gatekeeper’s Iron Fist

Post by RSW/US List Development Team Member Cory Esselman I work on the Operations side for RSW/US. Building and cleaning lists is my job and when I was approached with writing a guest post for our blog, I thought I’d start with the basics. We are the first step in the new business process and if the […]

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may 17

What’s the Right Size For Your Pitch?

Post by RSW/US New Business Director Kris Klopp   “Women increased their purchase intentions by more than 200% when the models in the mock ads were their size. “Conversely, when women saw models who didn’t reflect their size, they decreased their purchase intentions by 60 percent.” I recently read an article in Elle Canada that […]

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