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aug 19

Agency New Business: Put On That Damn Sales Hat (Chapter 2: Prospects Don’t Care About You!)

This is Part 2 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

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aug 17

Fundamental Changes In Agency New Business-From An RSW/US New Business Director

Post by RSW/US New Business Director Brenda Collins A couple of years ago there was a commercial about a particular car, I can’t remember exactly which one, but to paraphrase the message “….this is not your Father’s (name of car)” Implying things are different with this new and much better car.       Well, […]

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aug 12

Agency New Business: Put On That Damn Sales Hat (Chapter 1-Make Your Prospecting List Choices Count)

This is Part 1 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, […]

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aug 09

RSW/US Webinar: “2nd Hardest Part About Prospecting – Closing the Deal” Available To View Now

  Our second 2012 webinar, Closing the Deal, is now available to view here on our Resources page. In this webinar, RSW/US Owner and President Mark Sneider covers all the bases on the way to closing the deal, including: -Quality list building -How to move past referral-only meetings -Responding to RFPs effectively -Steps to take before, during, and after the […]

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aug 08

Should Your Agency Remove Captcha? (And why we did)

Post by RSW/US Director Of Business Development Lee McKnight Jr More and more, content marketing is becoming the driving focus for new business. (You could argue it always has been, albeit in a different form than today.) For those agencies with content as a component of new business strategy, the majority of you probably have […]

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aug 02

Why We Decided To Create an RSW/US Pinterest Page, and Why Your Agency Should Too

Post by RSW/US Director Of Business Development Lee McKnight Jr One of the tenets we live by at RSW/US is “walking the walk” when it comes to our thought leadership process. When we advise on this blog and various social media platforms that agencies should consider this tip or embrace that technique, we ensure we’ve […]

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aug 01

Agency New Business Email: Awful Real-Life Techniques You Must Avoid

We got some insightful responses from my previous post on agency new business email techniques to avoid (Agency New Business: A Mediocre Prospecting Email Dismantled) so I had to take advantage of the below example as well. I actually really like getting these emails, fun stuff. It surprises me that a company would use tactics […]

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jul 25

Agency New Business: Are You Connecting?

Post by RSW/US New Business Director Kris Klopp While on a family vacation in Michigan, I noticed among the many disturbing habits my cousin, Julie, and I share, is that the first thing we did each morning was to check our smart phones. I had to know what happened during those eight hours I was […]

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jul 18

RSW/US Video: 10 Reasons Why Social Media Isn’t Working For Agencies

  Following on the heels of our first webinar, based on our most recent survey results from “Changes in Social & Digital Media (2009-2012),” RSW/US Owner and President Mark Sneider focuses on a specific finding in this follow up video. That finding: only 30% of agencies say social media is effective for their new business process. […]

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jul 12

RSW/US Social Media Webinar Now Available!

Thanks to all who attended this week’s webinar on the changes in social/digital media since 2009.  Great turnout…with agencies from all over the country.  Appreciate the kind feedback and follow-up questions that were sent to me after the presentation. This short, 30-minute webinar is now available on our site @Webinars. The webinar is broken down […]

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