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jun 13

In Agency New Business, Who Wins?

Of course the Agency wins…right?  They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is, frankly, an all or nothing affair. Either both win, or neither wins…and the burden of […]

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jun 11

Adweek Exclusive, Trending Topics for June 11, 2012: RSW/US Survey Report-Changes in Social & Digital Media (2009-2012)

RSW/US’s latest survey featured on Adweek’s “Trending Topics” video this week

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jun 07

Agency New Business: A Mediocre Prospecting Email Dismantled

I received a prospecting email recently from a company vying to get my attention. They did that, but for all the wrong reasons. Below is the email, and I’m going to give you 6 reasons why, as you’re out there prospecting for agency new business, you shouldn’t send an email like this: Hope all is well. If […]

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may 31

Road To Nowhere-Is That Where You’re Taking Your Ad Agency?

I had this piece from the Harvard Business Review tucked away, titled “To Win Big, It Helps to Be a Little “Nuts” by Bill Taylor, co founder of Fast Company. In it, he describes: . . .the best-performing stock in the United States since the “Black Monday” crash of 1987? If you said Apple or Microsoft […]

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may 31

How The Five Second Rule Applies To Your Agency Site

Post by RSW/US New Business Director Kris Klopp When I was a kid, the days before hand sanitizer, I had the five second rule in my house. If food dropped on the floor, but was only there for five seconds or less, I was probably going to eat it. But the Five Second Rule doesn’t […]

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may 24

Ad Agency New Business: Why You Must Avoid The Shiny Objects

Last year we attended and were a sponsor at WOMMA’s WOMM-U, the school of Word of Mouth Marketing and social studies. There were many takeaways from the several days we spent in Chicago, one being that Facebook scares me on a personal level and may take over the world, but I digress. In all seriousness, we […]

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may 24

Agency New Business List Building- An Insider’s View: The Gatekeeper’s Iron Fist

Post by RSW/US List Development Team Member Cory Esselman I work on the Operations side for RSW/US. Building and cleaning lists is my job and when I was approached with writing a guest post for our blog, I thought I’d start with the basics. We are the first step in the new business process and if the […]

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may 17

What’s the Right Size For Your Pitch?

Post by RSW/US New Business Director Kris Klopp   “Women increased their purchase intentions by more than 200% when the models in the mock ads were their size. “Conversely, when women saw models who didn’t reflect their size, they decreased their purchase intentions by 60 percent.” I recently read an article in Elle Canada that […]

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may 15

New Business Is Not Just Persistence, But Consistency

Guest Post by Deborah Budd, editor and content developer at Second Wind We often talk about the need to pursue your top 10 ideal new business prospects.’ By this, we mean identifying the 10 accounts you most want to work with, and then going after them with a persistent effort until you win them, never taking […]

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may 10

Agency New Business Prospecting From A Position of Strength

Reflecting on the 2012 Mirren New Business Conference and a presentation from Bob Wiesner at Saatchi on agency new business prospecting. Bob’s presentation was titled Building Your Pipeline: Casting and Converting the Meeting and early in the presentation he asked the question, “Why Are You Prospecting?” And he went on to talk about a subject we’ve touched on here many […]

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