The "ANB" Newsletter Sign-Up

The "ANB" Blog

may 24

Agency New Business List Building- An Insider’s View: The Gatekeeper’s Iron Fist

Post by RSW/US List Development Team Member Cory Esselman I work on the Operations side for RSW/US. Building and cleaning lists is my job and when I was approached with writing a guest post for our blog, I thought I’d start with the basics. We are the first step in the new business process and if the […]

read more

may 17

What’s the Right Size For Your Pitch?

Post by RSW/US New Business Director Kris Klopp   “Women increased their purchase intentions by more than 200% when the models in the mock ads were their size. “Conversely, when women saw models who didn’t reflect their size, they decreased their purchase intentions by 60 percent.” I recently read an article in Elle Canada that […]

read more

may 15

New Business Is Not Just Persistence, But Consistency

Guest Post by Deborah Budd, editor and content developer at Second Wind We often talk about the need to pursue your top 10 ideal new business prospects.’ By this, we mean identifying the 10 accounts you most want to work with, and then going after them with a persistent effort until you win them, never taking […]

read more

may 10

Agency New Business Prospecting From A Position of Strength

Reflecting on the 2012 Mirren New Business Conference and a presentation from Bob Wiesner at Saatchi on agency new business prospecting. Bob’s presentation was titled Building Your Pipeline: Casting and Converting the Meeting and early in the presentation he asked the question, “Why Are You Prospecting?” And he went on to talk about a subject we’ve touched on here many […]

read more

may 08

Pretend Your Prospective Client Has ADD (and is not medicated)

Post by RSW/US Owner & President Mark Sneider In last week’s Mirren Business Development Conference, there were a couple of sessions led by Agency New Business Search Consultants. The challenge with sessions like this is that most of the Agency Search Consultants only deal with very large searches that typically involve much larger Agencies. Many of the Agencies attending […]

read more

may 04

Agency New Business: Mirror, Mirror on the Wall

Post by RSW/US New Business Director Kris Klopp In the fairy tale “Snow White,” the evil queen gazes upon her image in the mirror and ponders this question, “Mirror, mirror, on the wall, who’s the fairest of them all?” As we all know, the evil queen is SHOCKED to hear the enchanted mirror respond that […]

read more

apr 26

Is Your Agency One Of The 99% (Does Your Agency Have the Patience to See New Business Through?)

Post by RSW/US Vice President, Client Services Juri Tults No, the question I ask is not an economic one because nearly every ad agency would answer they could be enjoying more billings and bottom line profit. My question is upstream from billings and profits, and has everything to do with the basics of new business… staying […]

read more

apr 24

Three Reasons to Make An Agency New Business Call Today

Post by RSW/US New Business Director Kris Klopp There are probably 1,000 reasons why you can’t do any business development today: It’s Monday. I hate cold calling. Our largest client wants to make changes to the copy. I have a headache. Our best leads come from referrals. This coffee is awful – I’m going to […]

read more

apr 19

Agency New Business: Who Ya Gonna Call?

Post by RSW/US New Business Director Kris Klopp If there’s someone strange in your prospect database, who are you going to call? Unfortunately, I don’t think the Ghost Busters can help you with this. One of the common challenges in developing new business is identifying the right people to contact. You’ve identified a group of […]

read more

apr 17

The Second Hardest Part about Agency New Business

I admire our New Business Directors. It is one of the toughest jobs on the planet. Persistent, yet polite. Skin as tough as steel. Smart, creative, strategic. Able to wear their Agencies on their sleeves and sell ethereal agency offerings with enthusiasm and zeal.   Focus On The Close It was about 3-4 years ago […]

read more