Agency New Business Tip-Anchor the Case Studies on Your Site


Putting case studies on your agency’s web site is a sound strategy for agency new business—and can give prospects an immediate sense of what you can deliver. However, agencies often place these on a dynamic slider that has a generic page designation, usually something like: Placing all of your work online in this way…
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Ad Agency New Business-Ditch the Pitch


We tell this to clients all the time—Ditch The Pitch. Here are 5 essential ad agency new business strategies on how to fill the gap when it’s time to go without the pre-prepared script: 1. Think Input before Output Listen and let prospect’s words and actions reveal what they care about. This can be the guide…
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New Business Big Fish? You’re Gonna Need A Bigger Boat

New Business

You have a stable of clients, some you love, some, let’s face it-are a pain in the ass. (Gotta’ love them.) Cumulatively they pay the bills, but you need bigger clients. You need those two or three that will do more than just pay the bills. Fast forward to 6 months later: you’ve been pursuing…
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Don’t Bring The Agency New Business Gang To That First Call


Had a question from an agency principal recently about first meetings with prospects. This principal typically went into first meetings via referral and had several questions about best practices for those meetings generated through outbound efforts. Obviously a much different animal and not the same comfort feel walking in versus the referral set up. Pitching…
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The Agency of the Future is Now!

The future is now

In our latest 2014 New Year Outlook Survey, we asked marketers and agencies to paint a picture of what they thought the agency world would look like 5 years out. What we quickly learned is that in some respects, the future is now for agencies. In some respects, one could argue that agencies need to…
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Is Digital Dead?


Digital dead?  Don’t think so. Is digital-only dead? Not yet, but could be soon. Or it may never be. But one thing is clear…the need for digital-only firms certainly won’t be as pronounced as it was 5 years ago as we look out over the coming years. In our latest 2014 New Year Outlook Survey…
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It’s Not an All or Nothing Affair in Agency New Business


In our recent Agency New Business 2014 Outlook survey, we asked marketers and agencies to share their thoughts on the importance of specialization. Before we dive into the results, let me share some of the things that we see and hear from agencies every day. Many agencies we talk with think that in order for…
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Agency New Business-Sick Of Hearing About Inbound Yet?


“Inbound,” “thought leadership,” “content”-buzzwords that continue to carry over from last year in regards to agency new business. The process undoubtedly presents large challenges for many agencies, predominantly due to time constraints, uncertainty in how to create content and difficulty in creating a consistent process. In our 2014 RSW/US Ad Agency New Business New Year…
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10 Agency New Business Questions for Mark O’Toole

Agency New Business Questions

Following is the fifth in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked Mark O’Toole from HB Agency in Newton, MA to answer our…
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Five Reasons RFPs Are An Absurd Way to Go About Hiring a Marketing Firm


Guest Post By By Rodger Roeser. Truly, there are days when I wished that I owned a roofing company or perhaps a blacktop business – heck, even catering. The simple fact is, if you are a business or government entity or any company for that matter going through an RFP to find or hire a…
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