Persistence Leads To A Payoff or Using Twitter As A New Business Building Tool

New Business

Recently the RSW/US New Business Directors were treated to a seminar to help us refine our skills in using Twitter as a new business building tool. It reminded this NBD to share a (not all digital) Twitter success story. One of my clients was attending the American Academy of Orthopaedic Surgeons meeting in Chicago. Great…
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Ad Agency New Business-Three Ways You May Be Sabotaging That First Meeting

Ad Agency New Business

Several reasons why agencies decide to partner with us for ad agency new business-one of those being dissatisfaction with previous internal new business directors. When I hear that reason, I always ask the agency principal to provide further detail-where did it go wrong? Often those reasons are legitimate-the meetings just weren’t good, qualified meetings. But…
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Social Media and Agency New Business-Is Twitter The New Voice Mail?

Social Media and Agency New Business

In an internal RSW/US sales meeting a few weeks ago we were talking social media and agency new business, and one of our salespeople mentioned Twitter becoming the new voice mail. Interestingly, a recent NPR conversation (Social Media Advice: Are Voicemails Verboten Or Not?) with Baratunde Thurston, former digital director at The Onion, spoke to…
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RSW/US Video-What Ad Agency Criteria Matters Most to Marketers?

Criteria

We’re talking briefly about the results from our latest agency new business survey, and specifically on a series of questions from the team at Adweek, exploring What Ad Agency criteria matters most to marketers when reviewing agencies.   Transcript: Marketers: Ad Agency Ranking Criteria Lee McKnight, Director of Business Development for RSW/US, a full service,…
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What Good is Content Marketing Without a Plan-5 Steps For Agency New Business

Content Marketing

When talking content marketing, a new agency client can instantly win me over with just two little words: Editorial calendar. Obviously, there are practical reasons. As I plan out content production schedules for these agencies’ value-added email campaigns, it helps to know now what content will be ready for me in three months. So yes, I’ve been…
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RSW/US Agency New Business-Digital Agencies A Threat To Traditional in 2013?

Digital

Lee McKnight, Director of Business Development for RSW/US, talks briefly on the results from the Agency New Business 2013 RSW/US Agency-Marketer Business Report. In this video we focus on the impact of digital agencies in 2013 and a question we’ve posed over the past several years: what, if any, threat digital firms pose to full…
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Your Agency New Business List and Beer-Quality Counts

List and Beer

When I was approached to write a post for the “ANB” Blog, I knew I would focus on the topic of agency new business list building and cleaning. That is, after all, what I do. I started thinking about what angle I would take and it suddenly occurred to me: beer. Don’t worry, my logic…
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Agency Specialization and New Business-RSWUS Video

Agency Specialization

We’re focusing today on agency specialization-a hot topic and an important one. Video Transcript: I’m Lee McKnight, Director of Business Development for RSW/US, we’re a new business We are a full service, outsourced business development group that works solely with Agencies win new business by finding qualified leads, setting meetings on our agency clients’ behalf,…
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