Why Marketing Agencies Need to Outsource Agency New Business

Outsource

It’s not your core competency. It’s what it boils down to. This, along with resources and methodology…which makes new business typically not one of the core competencies of an agency. I’m not talking pitching or presenting. I’m talking outreach and effectively managing inbound programs with appropriate follow-up and building well scrubbed, targeted lists. And I’m talking…
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Have Agencies Given Up On Their Sites?

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We recently sent out a tweet from our post Is Your Ad Agency Web Site Working For Or Against You-5 Key Guidelines :   After the tweet, Derek Walker, owner of the agency brown and browner, and I had a conversation via Twitter on agency sites and I wanted to share a few of those tweets.…
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Agency Search “Consultants”

Agency Search Consultant

It’s been 4 years since starting RSW/AgencySearch and it seems that the problems that persisted in the agency search “consultants” business when we started the company, still exist today. Twice since starting the company have the 4A’s and the ANA had to come out and collectively remind search consultants that they need to put effort…
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When’s The Best Time For Agency New Business?

best time

When you’re swimming in it! Heard this before, right? But are you practicing it? I’m breaking the evergreen content rule here, but now is the time when current clients are (ideally) keeping you and your team very busy. Remember what’s on the horizon: Labor Day, Halloween, Thanksgiving and then the December holidays. Some of those…
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Do These Leadership Mistakes Undermine Agency Talent?

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The Center for Creative Leadership posted this piece:  Image Busters:   Eight Common Leader Mistakes, and it brought to mind a question:   How many of the “leadership mistakes” mentioned in the post might be unintentionally undermining the great talents that agencies possess? So in that spirit-here are the mistakes/traits from the original post, and then underneath…
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10 Key Agency-Client Relationship Questions To Help Avoid A Relationship Train Wreck

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We’re excited to have Jim Barbagallo guest post on a topic near and dear to us, The Agency-Client Relationship. Read on for 10 key agency-client relationship questions that will help you check your Agency-Client pulse. Quick note about Jim-he’s the CEO of Pilot Communications Group, an integrated communications agency providing content-centered, business-aligned public relations, public…
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11 (Bad) Reasons Your Agency Isn’t Pursuing New Business

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Over the past month, as I’ve talked to agency principals, I decided to make note of the reasons they gave for not keeping up with new business to that point (hence why they were now talking to me and considering our new business services). Here are several, all real, and all bad, reasons given to…
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Strategic Agency Partnerships – Good When Great

good-to-great

Establishing strategic agency partnerships can be a great thing… If they’re done and presented in the right way. I’ve seen plenty of RFIs where it looks like the partner is really just an add-on to “check the box” of having the chops in the digital space, or social space….or whatever might be lacking from an…
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Salesforce Most Used Agency CRM and Excel Is Second-Here’s Why.

Salesforce

In this brief video as part of our “New Business Tools” series,  Director of Business Development Lee McKnight Jr. looks at CRM platforms. Agencies are finding value in Salesforce, with it coming in first as most-used CRM in our survey report, but Microsoft Excel comes in at number two. Interesting, because Excel isn’t a CRM,…
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Hospital Marketing & Advertising Needs to Change

Hospital marketing & advertising

Just had the opportunity to sit through a final pitch presentation for a hospital in Florida and experienced first-hand where hospital marketing & advertising needs to go. Consumers are grabbing greater and greater control of the decision making process in healthcare and no longer is it good enough to simply talk about features when trying…
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