5 Keys to Account Management, Retention and Growth

PR 2020

Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider.           Landing new business is just the first step in growing a profitable agency. From here, you need to effectively manage, retain and grow accounts. As stated in Paul Roetzer’s (@paulroetzer) book The Marketing Agency Blueprint,…
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Agency New Business-A 5 Step Exercise To Ensure Your Agency Avoids A Spinal Tap Moment


One particular challenge agencies face with getting  new business-just getting the process started. Or I should say, getting the process started well. An agency cobbles together a list that’s been languishing in their database, puts together a general newsletter and sends it out to that entire database. They’ve just had a Spinal Tap moment. For…
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RSW/US-HubSpot Interview: 2012 Inbound Conference & Agency New Business

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Post by RSW/US Director Of Business Development Lee McKnight Jr We’re excited to attend this month’s HubSpot 2012 Inbound Conference, August 27-30th at the Hynes Convention Center in Boston. Also equally excited to have our owner Mark speak at the conference on Thursday at 11:30. In lieu of the conference, we asked Patrick Shea, VAR…
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