Agency New Business: Put On That Damn Sales Hat (Chapter 11-Every Touch Point Counts!)

Amazing

This is Part 11 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are…
Read more

Post-BOLO Conference: Still A Place For Analog In a Digital World

Analog

Post by RSW/US Director Of Business Development Lee McKnight Jr We attended and were a sponsor at the BOLO digital conference last week . First time there and it was well worth it.  Encourage you to take a look at some of the insight’s here. We put together a brief survey in conjunction with BOLO…
Read more

Agency New Business: Put On That Damn Sales Hat (Chapter 9-Expected Is Easy)

Easy

This is Part 9 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are…
Read more

Agency New Business: Put On That Damn Sales Hat (Chapter 8: The Prospecting Fine Line)

Agency New Business

This is Part 8 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are…
Read more

RSW/US Webinar: Ad Agency Social Media Pages You Should See

Agency social

We’re often asked by prospective agencies and current clients what’s working out there for other agencies, and often on the topic of ad agency social media for new business. In our webinar Maximizing Digital/Social Value in Agency New Business we spoke on the topic, looking at several agencies and PR firms that are highly active in certain key…
Read more

Agency New Business: Put On That Damn Sales Hat (Chapter 7: The Agency Principal Can’t, And Shouldn’t, Do It All)

agency principal

This is Part 7 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are…
Read more

5 Keys to Account Management, Retention and Growth

PR 2020

Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider.           Landing new business is just the first step in growing a profitable agency. From here, you need to effectively manage, retain and grow accounts. As stated in Paul Roetzer’s (@paulroetzer) book The Marketing Agency Blueprint,…
Read more