Agency New Business Tools – Email Marketing Services: Do They Deliver?

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In our recent New Business Tools webinar, we noted the steady growth in the number of agencies reporting they use email marketing tools for agency new business. Since we began surveying and reporting on agency use of technology in new business development, email marketing tools have climbed from the #4 spot to #2, right behind…
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Agency New Business Tools – Name the Top Three!

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We’re into our third year of the Agency New Business Tools and Technology Survey that we field annually with Mirren. With the history that’s developing, we can observe interesting emergence, evolution, and enhancement of the tools available to support agency new business programs. This year’s survey returned rich information once again, and we have a…
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Agency New Business “Don’t Send this Email”: Part II

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Yes, this is very elementary.  But, it keeps happening. One of our recent posts addressed how critical it is to put yourself in the prospect’s place when writing emails for agency new business. For ANY written communication, it’s important that the messaging be clear and succinct. Even more fundamental – be CERTAIN to have the…
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Agency New Business-No Prospect Left Behind!

Agency New Business-No Prospect Left Behind

One tenet we abide by at RSW/US= No prospect is ever “dead”. But I heard that put in a better way this week: No prospect left behind. So I’m sticking with that from now on. What does that mean to your agency new business effort? Two stats I’ve used in the past that I’ll revisit…
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The Agency New Business Hunt: How Does your Website Perform?

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These are rites of spring:  Baseball Opening Day.  The Kentucky Derby. Turkey Hunting Season. And, the Mirren – RSW/US Tools and Technology Report. Once again we surveyed advertising executives for the latest insights on tools and technology that their firms are using effectively for their agency new business programs. With the latest survey, it has…
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Succeeding In The Increasingly Competitive Agency New Business Landscape

Succeeding In The Increasingly Competitive Agency New Business Landscape

RSW/US Director of Business Development Lee McKnight Jr. talks about the increasingly competitive agency new business landscape in our latest brief video. A recent agency client summed it up best when they hired us, “We spend too much time working in the business and not on the business.” Agencies across the country are having this…
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Proactive Prospecting + Inbound Marketing = New Business Success

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Last year, we asked Peter Caputa, VP of Sales at HubSpot, if he might provide some perspective around what was then, our most recent survey, The RSW/US-Mirren 2014 New Business Tools Report, and Peter was kind of enough to pen a guest post for us. Peter’s post corresponds to one of the chapters in our…
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Closing Agency New Business: Easier than Finding a Pot of Gold

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Two recent posts have addressed the importance of managing the introductory meeting process with new prospective clients, from pre-meeting planning and strategy, to managing the meeting itself. Following the meeting, the work is likely to continue. In Our “Check the Boxes – Getting to Close” webinar  (or slides) for agency new business, we related that…
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