Last week, I posted on a conversation I had with an agency principal and their successful pitch techniques. In a similar vein, an article was recently brought to my attention that I missed back in December and I think is worth sharing. The piece is called Making New Biz Pitches Nearly Painless and is by [...]
Part of what I like best about my job is talking to agencies and agency principals. It’s a world I enjoy, in main part due to the outpouring of creativity and passion usually associated with it. And so I was speaking with an agency principal yesterday, and turns out they just signed the contract on [...]
Your clients create marketing plans as the year comes to a close, did you? Without a roadmap of where you need to go and how you need to support your business, you’ll end up with a series of tactics that are likely to be short-lived, not sustainable, and not consistent in terms of their messaging [...]
I wanted to post a few interesting charts from our strategic partner, Second Wind Online. Their last Newsletter of 2009 (see link at bottom) had a great piece called The Small + Smart Agency Model. The author, Second Wind’s Tony Mikes, quotes Jim Hughes, of The Brand Establishment, throughout the piece and discusses “the old [...]
Big clients can be great. They can be the bread and butter of any agency organization. Unfortunately, I’ve seen way too many agencies get consumed by large clients to the point that they no longer have the time or the desire to look for new business. “Simply don’t have the time” some will say. [...]
What I find in my world of helping marketing services firms, acting as their outsourced lead generation/business development firm, is that there is usually a lot of enthusiasm, energy, and excitement leading up to and coming directly out of a meeting we set up for them. Then it’s a bit like how a car dramatically [...]
What will agency AOR relationships look like in 2010 and how does it affect new business strategy?
Copeland Communications in Victoria, BC write a blog called ‘We Make it All Better,” and their latest post by Doug Brown is titled Are AOR Days Numbered. It reflects much of what we’re hearing from clients and prospects as of late. Per Doug’s post: Over the past few years, the trend away from AOR relationships [...]
It’s amazing how many agencies we talk to that still don’t have a new business process in place. If you’re one of those, or even if you already have a process in place, don’t avoid the truth about new business. I’ll explain. Social media continues to get the lion’s share of press and attention, but [...]
We’re taking a break in our normal blogging activities for a bit of (brief) self promotion. We’re very proud that RSW/US has been nominated for the second year in a row as one of the 55 fastest-growing companies in the Cincinnati area. The 55 companies will be honored at a Dec. 10 luncheon, where winners [...]
So much is made of social media these days when it comes to ad agency new business, and rightfully so, as it can be a powerful tool. But it’s critically important to remember the personal call (notice I didn’t say cold call, as we’ve talked about before on this blog). It’s still one of the [...]
