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sep 17

Ad Agency New Business-It Takes A Village

In our recent survey on Ad Agency new business, principals of Agencies note they continue to struggle with finding and maintaining effective new business managers. 69% of all respondents in the survey stated they replaced (on one or more occasions) the new business manager they brought into the Agency to help them build business. The […]

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sep 11

Start Those Ad Agency New Business Engines Now!

In our most recent survey on agency new business, agency executives appear a heck of a lot more optimistic about the current state of new business relative to last year. 48% of agency executives stated that obtaining new business was either a lot harder or harder than it was last year – a percentage more […]

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sep 09

The Assumptions that Will Kill Your Ad Agency New Business Effort

A follow up to a comment on our post Don’t Know Enough About My Company. First, a quick set-up of that  post to give you some perspective. The post was based off our then most-recent survey and the specific finding that “78% of senior marketing executives stated agencies don’t know enough about their company when […]

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sep 08

Why Your Ad Agency Prospecting Emails Are Getting You Nowhere

I received an email from a salesperson this week that was similar to many I receive: giant blocks of text, staring at me, unyielding, from my screen. I was immediately exhausted and the delete button became my savior. Interesting that Marketing Profs had an article last week discussing this very issue, titled Two Sure Ways to Make […]

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sep 02

You Remember the Envelope Right, Used to be Your Ad Agency New Business BFF?

Ad agency new business, you’re such a fickle mistress. As an agency principal and/or new business director, you’re given a great deal of advice, but one channel you rarely see mentioned as of late is direct mail, and more specifically, the envelope.   The envelope gets no love, does it? It’s funny, we’ve actually heard […]

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sep 01

Ad Agency New Business: Dare to be Dumb

  In previous posts we’ve discussed the fact that, however you might initially garner a prospect’s attention, at some point you’re going to have to actually talk to them, selling them in some fashion. Along those lines, a question posed several weeks ago on the Marketing Profs LinkedIn group page was titled “Please don’t read from a script.” […]

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aug 26

How an Agency Successfully Dismantled Their Traditional Structure: A Roadmap

We’re proud to have Cathy Rigg Monetti, a partner and brand consultant at Riggs Partners, guest post on the fundamental shifts agencies find themselves in, and how, specifically, Riggs Partners successfully adopted a radical change in their own structure. If you’re a principal of a small to medium sized agency, this post is vital reading. […]

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aug 25

Ad Agency New Business: Your Effort is Only as Good as Each List

As a result of efforts to encourage more RSW/US employees to guest on our blog, we’re excited to have one of our List Development Managers, Jake Cripe, supply us with some thoughts on a topic that’s probably not discussed enough, ad agency new business lists. While our new business directors are at the forefront, the […]

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aug 19

Social Media & PR: Beyond the No. 2 Pencil

In my previous post, I broke down the voluminous (at least by today’s ADD standards-people don’t read anymore right?)  article from Mashable on the future of the press release and today we’ll focus on what their pros consider the current limitations of social media in the PR context. Question: If the version of social media currently […]

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aug 18

5 Predictions on the Future of the Press Release

  In the last year, we’ve posted on the “demise” of the press release (R.I.P. Press Releases) and on the advantages PR firms have over agencies in taking the lead on social media (Do PR Firms have the leg up in terms of their ability to manage the measurement of social media), so I was […]

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