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jul 21

Agency New Business: All Pain And Still No Gain?

Does the title describe your current agency new business effort? If so, time to ask yourself why. Is it lack of consistency, value of outreach or patience?  It’s usually one (or all) of the three. I’m going to focus on the patience aspect for this post. Agencies seem to lack it when it comes to […]

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jul 21

Is Google+ Really An Addition To Your Social Platform?

A friend of mine recently sent me an invitation to Google+, the new social media platform by Google.  At first, I cringed with the thought of having yet another social media platform that needed to be monitored, updated and coddled.  Aren’t my Facebook, Twitter, LinkedIn, Flickr, blog and YouTube accounts enough?  Do I really need […]

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jul 14

You Will Not Believe a “Sales Guru” Actually Uses These Techniques

On The ANB, we’re consistently trying to show you ways to improve your new business program and it’s typically in the form of what we recommend you should do.  In this case, it’s all about what you shouldn’t do. Several of us went to a sales symposium recently to help inspire us and get some […]

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jul 14

Getting Scooped Via Social Media: But What If They’re Wrong?

Controlling the Conversation – Part 3 0f 3 on the Impact of Social Media and Marketing Agencies In my second post of this series, we talked about the impact of social media on reporting news about your company.  Getting scooped on announcing your own news is only one problem that’s been exacerbated with social media […]

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jul 07

Timing = The Great PR/Agency Social Media Enemy

Controlling the Conversation – Part 2 of 3 on the Impact of Social Media and Marketing Agencies In my first post of this series, we talked about how some agencies have gotten in hot water as a result of social media.  Another aspect of social media that I find very interesting and potentially dangerous, given my […]

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jul 07

Agency New Business Email Subject Lines-Be Boring

We frequently talk about the importance of multiple channels when prospecting for agency new business, and today we’re talking  agency new business email.  And more specifically email subject lines. I am constantly on the lookout for subject lines that will cause just enough curiosity or present just enough value to open the email but avoid all […]

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jun 30

Post From the Elbo Room: To Thine Own Agency Be True

We were in Florida this week for a new client kickoff and had a very brief opportunity to actually see the beach. (Mmm, the beach.) We took a seat in an establishment called The Elbo Room. You will not don a suit and sip martinis at The Elbo Room. You will, however, step off the […]

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jun 30

The Sad Tale of the Twitter F Bomb

Controlling the Conversation – Part 1 of 3 on the Impact of Social Media and Marketing Agencies A few years ago – OK closer to ten years ago – when I was the public relations manager of a bank, the investor relations manager called me up one day and told me to log on to […]

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jun 23

Agency New Business: Steer Clear of the Free Taco

This post from Social Commerce Today about Taco Bell’s recent free taco giveaway on Facebook caught my eye.  Per the post: When Taco Bell recently decided to offer its 6 million fans a free taco — no strings attached,  only 3% took them up on the offer. Chief Public Affairs Officer Jonathan Blum of Taco […]

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jun 22

Guru or Ninja: Which One Are You?

A friend of mine is reviewing resumes for an open social media manager position within the marketing department of her company.  She told me about some of the language applicants were using to describe themselves, such as social media “gurus” and “ninjas,” with nothing substantial to back it up – which caused us both to […]

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