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jun 30

The Sad Tale of the Twitter F Bomb

Controlling the Conversation – Part 1 of 3 on the Impact of Social Media and Marketing Agencies A few years ago – OK closer to ten years ago – when I was the public relations manager of a bank, the investor relations manager called me up one day and told me to log on to […]

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jun 23

Agency New Business: Steer Clear of the Free Taco

This post from Social Commerce Today about Taco Bell’s recent free taco giveaway on Facebook caught my eye.  Per the post: When Taco Bell recently decided to offer its 6 million fans a free taco — no strings attached,  only 3% took them up on the offer. Chief Public Affairs Officer Jonathan Blum of Taco […]

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jun 22

Guru or Ninja: Which One Are You?

A friend of mine is reviewing resumes for an open social media manager position within the marketing department of her company.  She told me about some of the language applicants were using to describe themselves, such as social media “gurus” and “ninjas,” with nothing substantial to back it up – which caused us both to […]

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jun 16

How The Smiths Can Help You Make a Tough Agency New Business Decision

June 16, 2011 was the 25th anniversary of the song Frankly Mr. Shankly and The Smith’s seminal third album that it came from. I will go ahead and say, they do not make them like this anymore. Now, before you ask why this is suddenly a music blog, a partial line from the song provides the […]

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jun 09

4 Ways To Maximize Your Ad Agency Trade Show Investment

I’ve talked to many agency principals who a few weeks after attending a trade show are very dissatisfied with their ability to land new business within the first 3 – 4 weeks following the show. To maximize your trade show investment, it’s a great idea to have a long-term game plan in place. Here are […]

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jun 08

Get More Out of Trade Shows For Your Ad Agency

I’ve seen agencies find themselves in the following situation too often: They drop a few thousand dollars and three days out of the office to attend an industry trade show with the hopes of generating new business for the agency. They create a list of 30 prospects from the show who all said they LOVE […]

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jun 02

We Need To Talk About Your Boring Ad Agency New Business Emails

I was talking with several of our new business directors recently about email, its prospecting effectiveness and ways to consistently improve those ad agency new business efforts. One of our NBD’s mentioned the timeliness of our conversation, as a friend of hers had just remarked on the sheer amount of sales emails she gets and how […]

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may 26

Ad Agency New Business-Show a Little Bit of Emotion

The great Ray Davies, lead singer/songwriter of The Kinks said it well: Show a little bit of emotion, A little bit of real emotion I’ve discussed the questions at the end of our new business surveys in a previous post, but take a look at four of the answers to our question, If you had […]

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may 25

It’s Not About You – It’s About ME

As a new business director at RSW/US, I often have the chance to review pitches that my clients present to prospects sometimes before and sometimes after the pitch.  There are a few common themes that stand out in many of these presentations, such as all agencies pretty much use the same language as other agencies […]

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may 19

Does Anybody Care About Your Ad Agency?

    Alright, that’s not entirely true, but it is one of the four takeaways Sean Carton came away with from our ad agency new business survey (2011 Survey-Client’s Look Ahead at Agencies) in his ClickZ article, Clients: The Mysterious Creature. Sean  does a nice job filtering out key findings from our survey in his article, Clients: […]

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