Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the LAST Chapter’s summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 16 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider In the grand scheme of things, most clients don’t care if you published eight blog posts last month or wrote a stellar ebook. They’re interested in bottom-line results that have a real impact on their businesses — such as leads and [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 15 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Finishing up our look at the RSW/US survey report, 2012 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business, the final word is an agency new business plea, warning-whatever you’d like to call it, to agencies. While agencies can (and should) take a fair amount of optimism from our latest [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 14 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
In 2010, we established a relationship with Soles4Souls and have since contributed over 6,000 slightly worn shoes with the help of generous agency contributions. We chose Soles4Souls not only because it’s a worthy organization, but also because our agency prospects and clients often recant the story about the cobbler whose children have no shoes, [...]
Post by RSW/US Director Of Business Development Lee McKnight Jr We had a release come out Friday (11/9) titled RSW/US Survey: Agencies Wasting Time Only Using Social Media for Agency New Business. The release pointed out that “58% of Marketers state that they most often learn about new Agencies via emails. 49% say they learn [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 13 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Post by RSW/US Director Of Business Development Lee McKnight Jr One of the most difficult early new business challenges for agencies is positioning. It’s one of the first steps in our process as a new business development firm and understandably, it can be daunting for many agencies. Why? A few reasons: too close to it [...]
