The "ANB" Newsletter Sign-Up

The "ANB" Blog

nov 14

You’re Planning for 2014 Right Now-Is Agency New Business Part of Your Plan?

I know for many of you it’s not-that’s a mistake. “Too busy” is not an excuse. Do it now and you’ll at least have a head start on January. And I’m not just talking about brand new business, but new business from your past and current clients.     Three questions to keep in mind […]

read more

nov 11

10 Agency New Business Questions for Steven Picanza

Following is the third in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked Steven Picanza from the EFM Agency in San Diego, CA […]

read more

nov 06

RSW/US Agency New Business Thought Leader Interview with Michael Gass

We continue our 2013 RSW/US Agency New Business Thought Leader Video Series with Michael Gass, an international new business consultant to advertising, digital, media and PR agencies and the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150. In this video, […]

read more

nov 04

2013 RSWUS-BOLO Highlights-Agency New Business Questions and Perspective ebook

The original agency new business questions in this ebook came from a group of agencies who took part in a luncheon at the 2013 BOLO digital conference in Scottsdale, AZ. You can view and download it here in our White Papers section. Agencies were asked to provide one prominent agency new business challenge or question, and initial […]

read more

oct 30

RSW/US Agency New Business Thought Leader Interview with Tom Martin

The second in a series of agency new business thought leaders video interviews, RSW/US Owner and President Mark Sneider interviews Tom Martin, author of The Invisible Sale, Owner of Converse Digital and proponent of “Painless Prospecting.” Mark talks with Tom about breaking the traditional sales mold agencies have become so entrenched in, the masochistic fascination […]

read more

oct 25

2013 RSW/US Agency New Business Thought Leader Video Series: Tony Mikes of Second Wind

The first in a series of agency new business thought leaders video interviews, RSW/US owner and President Mark Sneider interviews Second Wind founder Tony Mikes. In the interview, Mark focuses on Tony’s questions and agency responses to his questions from our thought leader survey, including the benefits of agency new business as a “team sport,” […]

read more

oct 22

An Agency New Business Strategy Means Getting To No Faster (and RFPs Are The Devil)

One of the best positions your agency can be in=being able to say no to work that isn’t the right fit. I’ve mentioned it in previous posts (Ad Agency New Business-When To Say No & When To Follow Your Gut) and it would appear, at least via Ad Age, that agencies are taking this to heart, […]

read more

oct 18

Twitter For Agency New Business-Where I was Wrong (and Still A Bit Right)

Back from the BOLO digital conference this week with quite a bit of useful information to digest. In one group conversation, the question of social media usage for agency new business came up. One of my often repeated call to arms for agencies is, Don’t just tweet to each other. My thinking has always been, […]

read more

oct 11

10 Agency New Business Questions for Paul Pomeroy

Following is the second in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked 10 Agency New Business Questions to Paul Pomeroy at ab+c in […]

read more

oct 09

RSW/US Ad Agency New Business-Perfecting the RFI & RFP

Mark Sneider of RSW/US was recently interviewed by Jean-Pierre Lacroix of Shikatani Lacroix on the topic of ad agency new business RFP and RFI creation. In this video, Mark talks about ways to improve the RFI/RFP process. Many thanks to Shikatani Lacroix for the interview opportunity.      

read more