Future-Proofing Your Agency: Be like a Gray Wolf

Gray Wolf

The numbers are enough to make you howl.  Our recent survey shows: 59% of Marketers told us they have been consolidating agencies recently. 63% indicated they expected this trend to continue. At the same time, 88% of agencies say they are getting more aggressive with new business strategies. Accordingly, 79% of Agencies indicate the industry…
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Hubspot’s Inbound 2015 – What a Show…And What a Response!

hubspot

It was back in 2012 that I first experienced Hubspot’s Inbound conference. I was asked to speak on topics related to agency – marketer relationships. In 2012, I remember thinking “holy cow…this is like a revival…everybody is drinking the kool-aid!”   Thousands of marketers and agencies hanging on the edge of everything told to them about…
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Future-Proofing Your Agency: Be like an Ant

Ant on wheel

  It’s like returning to the Ant Farms of our childhood as we turn to the fifth important animal trait for future-proofing your agency. One reason ants are inspirational is their characteristic of working in a highly coordinated fashion. They modify their habitat and adapt to environmental changes; they utilize available resources and deploy division…
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Future-Proofing Your Agency Video: Be The Mountain Goat!

Goat Banner

We survey Marketers regularly, and one of the questions we’ve asked: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying their agency is ahead of the “digital curve”, a lot of agencies aren’t keeping up. Our Infographic, 8 Animal Traits You Need to Future…
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Future-Proofing Your Agency: Be like a Mountain Goat

Mountain Goat

On a regular basis, we survey Marketers individually for input that establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to assess the ability their agency exhibits in keeping pace with the evolution of digital marketing.   With only 47% of Marketers saying their agency is ahead of the “digital…
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Future-Proofing Your Agency Video: Be The Bee!

Bee Banner

Our Infographic, 8 Animal Traits You Need to Future Proof your Agency, calls out that 88% of Marketers say it’s important for their agency partner to have strong expertise in their industry. In our latest infographic video, we focus on the honey bee.  And the honey bee trait most important to the Agency of the…
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Future-Proofing Your Agency: Be like a Honey Bee

Honey Bee

If an outside observer remarked that your agency team appear “as busy as bees”, that could be a good thing. Particularly, if they are busy on the right things – things that matter for moving your clients and your own firm forward. However, that’s not what is most important about the Honey Bee when it…
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Future-Proofing Your Agency Video: Be The Badger

Future-Proofing Your Agency Video: Be The Badger

Another animal highlighted in our infographic, 8 Animal Traits You Need to Future-Proof your Agency: the Badger. Badgers are tenacious and competitive-traits every agency needs to succeed, but another trait the Badger possesses, especially relevant in this time of rapid marketing technology evolution and proliferation of media: being a “real-timer”. Just what does that mean?…
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Future-Proof Your Agency: Be like a Badger

Badger video

  Tenacious.  Competitive. These are just a couple of words to describe the Badger, one of the animals highlighted in our Infographic, 8 Animal Traits You Need to Future-Proof your Agency. It’s fairly obvious that these are traits an Agency needs to possess for success.  But yet another trait of the Badger is very relevant…
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Future-Proofing Your Agency Video: Be The Horse

infographic-banner-horse

A survey that we run annually with Marketers establishes benchmarks on how their current agency is performing. One of the questions asks them to rate how reliable their agency is in consistently doing an excellent job on a 10-point scale. This goes beyond creative, media planning and buying; it includes the agency’s ability to discern…
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