Philanthropy Can Be Great…Even When There’s No Purpose

Soles4Souls

This is our fourth year supporting the international philanthropy Soles4Souls (www.soles4souls.org) and it was our biggest year yet. We raised over 4,000 pairs of shoes (4,212 to be exact) that will be distributed worldwide to help people working to pull themselves out of poverty. Because our level of involvement has increased significantly over the years…
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Marketers Want Aggressive, Persistent ( & pleasant) Follow-up

persistence

After the first meeting with a new prospect, what do you do? This is a question born out of our recent RSW/US Agency – Marketer Business Report in which 53% of marketers related that agencies are not sufficiently aggressive following up after a meeting. Getting a meeting with a new prospect can be an adrenaline-charged…
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Marketers Want Aggressive, Persistent ( & pleasant) Follow-up

persistence

After the first meeting with a new prospect, what do you do? This is a question born out of our recent RSW/US Agency – Marketer Business Report in which 53% of marketers related that agencies are not sufficiently aggressive following up after a meeting. Getting a meeting with a new prospect can be an adrenaline-charged…
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Creating Lasting, Productive Partnerships Between Agencies & Marketers

video

In this video interview, RSW/US Owner and President Mark Sneider taps into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer—to discuss why marketer-agency relationships fail. He shares survey data gathered from our most recent new business survey report to explain what marketers (and agencies) can do…
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Creating Lasting, Productive Partnerships Between Agencies & Marketers

video

In this video interview, RSW/US Owner and President Mark Sneider taps into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer—to discuss why marketer-agency relationships fail. He shares survey data gathered from our most recent new business survey report to explain what marketers (and agencies) can do…
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Your 2015 Planning-Is New Business Part Of It? 5 Questions To Ask Your Team

5 questions 2

Now is that time of year-you’re thinking about 2015 and knee-deep in planning for the new year. Agency new business is typically part of that plan (if not, it should be!) and certain questions come to the forefront-should we keep it internal or outsource, should this be the year we actively create and incorporate content…
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Agency New Business-You Need More Than Just A Hunter

hunter

The search for an effective new business director is one tough position to fill at marketing services firms. (No Sh*t Lee.) Yes, it’s hard because finding an individual who can sell agency services well is simply a difficult task. (It’s also hard to keep them: What’s the Most Dangerous Job at an Agency?) But what…
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How Agencies Are Selling & What Clients Are Looking For

Check out this awesome presentation (How Agencies Are Selling & What Clients Are Looking For) by Tom Hudson and Megan Coffey at Springbox in Austin, TX! It’s based on our latest report, the 2014 RSW/US Agency-Marketer New Business Report. A little bit about Springbox: Springbox takes the guesswork out of digital. Our proprietary DataLayer process extracts quantifiable…
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