Agency Search & Rescue – “Top 10 List” from the Front Line

waynesworld

It’s been five years since we started RSW/AgencySearch and we’ve amassed our own “Top 10 List” of tips from the front line of pitching, RFI responding, and general review “etiquette” that can help agencies better their chances of winning when in a review. Here we go: #10 – Don’t overstate your experience.  Because you’ll be…
Read more

If Agency New Business was a Rabbit Hunt, how many rabbits would you chase?

netting rabbits

  Our recent webinar, Frustration Breeds Opportunity – Tensions between Agencies and Marketers, describes dynamics that increase the challenges for new business development. Just a couple among them are: 1. Marketers tend to be consolidating agencies 2. A majority of agencies express intent to be increasingly aggressive in new business activity. 2015 is almost a…
Read more

RSW/US In The Guide to New Business Tools for Agencies

The Guide to New Business Tools for Agencies

We were honored to be included in HubSpot’s Agency Post blog this week (The Guide to New Business Tools for Agencies) as a featured New Business option for agencies. Per the post: Making connections with the right people is the key to being successful at new business. But there’s only so much you can do…
Read more

They’re Consolidating…Are You?

come_together

Agency consolidation is on the rise…and I’m not talking the acquisition type of consolidation. Marketers are consolidating the number of agencies they are using…and expect that trend to continue. In our recently released 2015 New Year Outlook Report, we asked the question: “How many marketing agencies (not including independent contractors/individuals) do you have supporting your…
Read more

Agencies-You’re Misleading Your Prospects-They Are Not Pleased

Agencies-You’re Misleading Your Prospects-They Are Not Pleased

We asked Marketers an open-ended question in our recent 2015 New Year Outlook Report, “what is the most troubling trend you’re seeing among Agencies today?” They didn’t hold back, and right or wrong, the comments were eye-opening. One of the Marketer trends we’re seeing is a move back towards agency consolidation and from a new…
Read more

Building Client Loyalty – does your Agency have a Retention Strategy?

loyalty

  If it feels like the industry is becoming more competitive — it’s not just you. In the RSW/US 2015 New Year Outlook Survey, 79% of agencies responding indicated seeing the industry as more competitive than it was three-four years ago. And, this is a considerable increase from 2013, when 68% of responders observed increasing…
Read more

How to be “more aggressive” in Agency New Business in 2015?

A successful inbound program takes more than a "Build it and they will come" approach.

Eighty-eight percent (88%) of agencies responding to our 2015 New Year Outlook Survey indicated intent to get “more aggressive” in new business development this year. Competition continues to intensify in the industry, and a healthy new business pipeline is more vital than ever to building your portfolio. In taking a “more aggressive” approach, it could…
Read more