The Cold Water In Your Agency New Business Face!


Our latest infographic is available to download now and ideally it does serve as a little new business cold water wake up.

Our latest report actually provides many reasons for you to be optimistic about this year, but it also highlights some of those areas where marketers and agencies don’t see eye to eye.

Specifically, in regards to our infographic-I think the majority of agencies we talk to fall on the right side of the infographic, or the “Rad” side, if you will.

They subscribe to ongoing investment in their business and understand that their future and current clients are increasing their investment in marketing technologies and they need to keep pace.

BUT-those same agencies tend to treat all of the above the same way they treat new business-“we’ll get to it.”

Well, it’s time to get to it now. 

And you can and you will, even if it’s baby steps.

Author: Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.