When writing sales and new business letters, some people still seem to write paragraph after paragraph of plain, boring text. Even though the content may be ‘great’, if something is too long, at first glance it can appear boring. If you’re trying to attract someone’s attention, you need to jazz the look of it up […]

Tips for More Effective Prospect Communications     Chances are high that your new business prospects are hearing from a lot of other firms who want to win their business too. With the vast amount of information prospects receive –  through mail, phone calls, email and more – what can you do to raise the […]