In keeping with the theme of our latest posts here on The ANB, Mack Collier at The Viral Garden blog had a post last week that plays nicely into our current dialogue. It’s titled Companies, Don’t fall for Social Media’s Fear Factor and brings perspective to the current social media onslaught; also adapting nicely to […]

So, we talked about posts here on The ANB including more traditional new business methods, like the sometimes daunting cold call. While the social media component is gaining light-speed, actually speaking to someone still ranks high on the list of methods to gain new business for our marketing services clients. (We actually don’t like to […]

Agency New Business can be quite a pain….particularly for those not knowing the importance of keeping on task – and those expecting it to be an overnight sensation. I was introduced recently to a new client based in Michigan. This client was struggling with account losses and personnel cut-backs. They tried managing the agency new […]

In a recent Adweek article, Andy McMains notes that it is getting more difficult to find quality new business development people. Not terribly surprising…as we have found in our annual New Business Manager surveys (click here for survey) that most new business managers don’t last much longer than a typical CMO. Click here for Adweek […]

Category/Sector specific landing pages have been an ongoing agency new business tool we’ve utilized with many of our clients. Roberta Rosenberg at Copyblogger does a nice “landing page makeover” as part of the blog’s tutorials on landing pages, and while the post is about Cars Helping America, and helping to increase more people donating cars […]