In terms of new business: agencies, you’ve got to get respectfully aggressive right about now. Your clients are slowly starting to spend, those prospects you’ve been consistently reaching out to (you’ve been doing that, right?) are at least thinking about their spend and you’ve got to be at the forefront in terms of expertise and […]

Case studies are often the bane of our clients’ existence, especially at the beginning of a targeted new business effort. There’s a lot of craft that goes into any given case study (I know, I’m preaching to the choir on that point). Length, form and content are only some of the factors that go into […]