I wrote a post not too long ago about some rookie new business mistakes we see agencies making online (like not linking to your blog from your site, no social media buttons on your homepage, etc.). Consider this post something of a part two. A brief list below of online occurrences that, best case, will […]

We talk a lot about consistency of outreach on this blog and in this post, I’ll give you an ad agency new business secret-3 guidelines you can actually use. We were speaking with a potential client recently about our services and specifically the need to reach out with value. He wondered aloud what that “something […]

If we can sing our own praises very briefly, we’ve had some strong client wins lately and one in particular that was a reminder of what you should, or really must do, before you go into that first ad agency pitch meeting. This particular RSW/US client is a B2B communications firm and their prospective client […]