Some of the best ideas for posts come from the agencies we talk to every day. A recent case in point: this week I was discussing a few facets of ad agency new business: agency specialization, prospect qualification and agencies being able to “walk the walk.” As the story goes, this agency had several […]

In an insightful post by John K Thompson on the Chief Marketer blog called To Avoid Overload, Engage Your Audience, John begins by pointing out the all-too-many outlets of information available to us. Too many twisty knots of overloaded information confusion, and not the filters to hand me what I need when I need it. Too […]