What I find in my world of helping marketing services firms, acting as their outsourced lead generation/business development firm, is that there is usually a lot of enthusiasm, energy, and excitement leading up to and coming directly out of a prospect meeting we set up for them. Then it’s a bit like how a car […]

It’s amazing how many agencies we talk to that still don’t have a new business process in place. If you’re one of those, or even if you already have a process in place, don’t avoid the truth about new business. I’ll explain. Social media continues to get the lion’s share of press and attention, but […]

So much is made of social media these days when it comes to ad agency new business, and rightfully so, as it can be a powerful tool. But it’s critically important to remember the personal call (notice I didn’t say cold call, as we’ve talked about before on this blog). It’s still one of the […]

As we head to the end of the decade, it’s as crazy as it gets in the office (and in our lives for that matter) and I’m not just talking about the people here at RSW/US, but every agency we’ve spoken with over the past few weeks. That’s good news, we like to hear about […]