Ad Agency New Business: Patience Darling

Consistency is the mother of all virtues when it comes to ad agency new business prospecting. Consistency of messaging, consistency of methodology, and consistency of outreach.   This is not only important leading up to the meeting, but it is also critically important after the meeting – as you work your way to close. I […]


Tom Petty was right, wasn’t he? The waiting is the hardest part, especially when it comes to ad agency new business. I was reminded of this, yet again, when speaking with an agency principal this week and it also tied into a piece I read the other day. This principal mentioned they were in the […]