Consistency is the mother of all virtues when it comes to ad agency new business prospecting. Consistency of messaging, consistency of methodology, and consistency of outreach.   This is not only important leading up to the meeting, but it is also critically important after the meeting – as you work your way to close. I […]

Tired of hearing how important social media is to your agency new business efforts yet? Well, it is, don’t get me wrong, but it seems to come from all sides doesn’t it? (Yes, even from us.) I came across something interesting this morning however, and I wanted to share it. Park&Co is a branding and […]

eMarketer featured our most recent survey in their February 22 article, Will Pure-Play Agencies Survive?: The shift in marketing dollars from traditional to digital media may be well under way, but companies are happy with their full-service ad agencies and generally unlikely to adopt a digital-only shop for their online campaigns, according to research from […]

I was reading an article by Maggie McGary recently on the social media today site called Why Businesses Should Think Twice Before Investing Money or Time in a Facebook Page and I it most certainly struck a chord. I’ve shortened Maggie’s initial paragraph a bit but will let her kick off this post. Not to […]

In Monday’s Adweek Andy McMains cites results from our latest study that key marketing decision makers aren’t terribly impressed with the digital/social skills of traditional agencies. Based on previous studies we’ve conducted and based on insights gleaned from talking directly with marketers on the Agency Search side of our business, I believe the problem is […]

Thanks to Adweek for their article on our latest survey, “A Client’s Perspective on Agencies,” 277 marketing decision makers surveyed on how they think agencies are performing and how to best win their hearts.   We’ll be posting over the coming week with our thoughts on the survey results. An interesting quote from our owner, […]

Tom Petty was right, wasn’t he? The waiting is the hardest part, especially when it comes to ad agency new business. I was reminded of this, yet again, when speaking with an agency principal this week and it also tied into a piece I read the other day. This principal mentioned they were in the […]