We’ve mentioned before, of all the new business tools we employ, our blog has given us the greatest return. If your agency doesn’t have one or you’ve let your current blog go stagnant, a few things to think about in this post. Blogs certainly aren’t new and they’ve lost some luster in the face of […]

Tony Quin wrote a post on Adweek calledRace to Relevance. Some good stuff on traditional and digital agencies, but in the end I would add an alternative to Tony’s final thought. First, a few key points; early in the post, Tony describes where agencies find themselves: We are in the third wave of the modern […]

Below is an example of something “over in the top” in every positive sense of the word. Prepare yourself. You may need a moment to absorb what you’re seeing up there-that’s right-Batman, fighting a shark, with a light saber. 15 kinds of amazing is what it really is, but I give you this because it […]

We recently wrote a post on an agency allowing their FB page to “go dark.” Sid Peimer of the Cape Town agency, BEHP commented on that post, describing how BEHP had taken a further step in the recent past and “killed” their site. Sid was kind enough to guest post and flesh out the experience […]

We’ve talked about the agency pitch before, but when I came across this Marketing Profs post by Doug Stern and Jaclyn Landon, I thought about the fact that we haven’t really focused a post on writing great proposals. Doug and Jaclyn’s post is called Six Keys to Writing a Great Proposal and they preface their […]