A reach back into the RSW/US agency new business vaults: You can watch our webinar  First Meeting and Closing Effectiveness – 78% of Agencies Don’t Know Enough, here. Neal Kielar from Agency Babylon summarized the main points from that webinar, and yuo can see those in his tweets below: bite-sized pieces of new business inspiration. -Weak strategy […]

RSW/US:View From the Marketer’s Eye Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the question, “What common ad agency new business mistakes do agencies make during their first meeting?” They come unprepared and seemingly haven’t bothered to take the time for basic research about our business. We received countless […]

In our latest survey on First Meetings and Closing Effectiveness (download survey) there is a great divide that is unearthed between what Agencies say they are giving Marketers during first meetings and what Marketers say they are getting. At the end of the day, at the end of the meeting, you want your Marketing prospect […]